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Introduction to the problem-agitate-solve framework

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Let me introduce you to one of my favorite copywriting formulas – problem-agitate-solve.

Problem-agitate-solve is a copywriting framework often used in advertising to create effective messaging that resonates with the target audience.

The framework consists of three parts:

  1. Problem: Start the content by identifying the problem or pain point that your target audience is experiencing. This could be anything from a challenge, frustration, or an unmet need.
  2. Agitate: Agitate the problem by highlighting how serious or painful it can be if left unresolved. This can help create an emotional connection with the audience and motivate them to take action.
  3. Solve: Offer a solution that addresses the problem. This could be a product, service, or idea.


I've created many compelling messages using this framework and hope it serves you well too.

This topic was modified 3 weeks ago by Gabriel Nwatarali
Posted : 09/03/2023 12:09 am
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