Transform your business with a Massive Transformative Purpose
Managing your online business
Last Post by Gabriel Nwatarali 4 weeks ago
Today I thought I introduce everyone to an idea helping our business focus – Massive Transformative Purpose. I got the idea from the book, Exponential Organizations.
A Massive Transformative Purpose (MTP) is a statement that defines an organization's ultimate goal beyond just making profits or achieving success. It is a bold and audacious vision that inspires innovation and drives the company toward creating significant positive change in the world.
For example, our MTP is "Positively impact 1 million businesses."
But MTPs are not just limited to companies; individuals can also have MTPs to guide personal growth and development.
MTP benefits include:
- Provides a clear and inspiring vision for the organization or individual to work towards.
- Helps to align goals, strategies, and actions with a higher purpose beyond just making profits or achieving success.
- Encourages innovation and creativity in problem-solving as individuals or organizations strive to make a significant positive impact.
- Attracts like-minded people with the same values and beliefs, creating a community of passionate individuals focused on achieving the MTP.
- It fosters a sense of fulfillment and meaning in work or personal pursuits, as individuals feel they are contributing to something greater than themselves.
- It can increase customer loyalty and brand recognition, as consumers are drawn to companies with a solid social or environmental mission.
This topic was modified 4 weeks ago by Gabriel Nwatarali
Posted : 02/03/2023 11:57 am