5 Strategies for marketing yourself

Today it's important to market yourself if you're a business professional or offer personal services (e.g., cleaning and catering).

That's how you stand out from the crowd and get noticed.

However, self-marketing involves going beyond the resume and building a website that showcases your portfolio. You also need the right marketing strategies to increase visibility and attract potential opportunities.

Here are some great strategies for marketing yourself.

• Leverage social media: social media is essential for entrepreneurs and professionals to build their brands, promote themselves, and grow their networks. In particular, a professional LinkedIn profile can be highly effective. LinkedIn helps people engage with others in their industry, make connections, form relationships, and win work opportunities.
• Networking and other events: You can attend networking and other events to meet potential customers and others in your industry. It's a great way to gain contacts for future collaborations or work opportunities. Joining local groups on Meetup is an excellent place to start.
• Content marketing: This is creating, sharing, and or promoting content to attract customers, such as articles, videos, etc. Create content around topics relevant to your expertise for the best results.
• Guest blogging: Writing guest articles on other websites within your niche allows you to showcase your knowledge while increasing online visibility (authority building). People who read your content may become interested in what you offer.
• Update your website: Too many professionals have outdated websites (design and content). So make sure your website has the most accurate information about yourself and your services. That way, visitors will get the best impression of you when they visit.