Some interesting statistics to consider in 2022

• 86% of marketers increased brand awareness using one or more digital channels.
• Over 75% of marketers say their marketing technology initiatives directly affect sales.
• 85.4% of internet users search for information online at least once per day.
• 91% of marketers are confident that their platform investments will pay off in the long run.
• The average marketing spending increased from 6.4% in 2021 to 9.5% of company revenue across almost all industries in 2022.
• 68% of all online interactions start with a search engine, down from 93%.

Sources are attached.