Finding your "why" in business can help inform your decision-making and boost organizational motivation. Your why is the foundational purpose behind what you do as a company. Therefore, it's essential to find one that resonates with you. Here are some tips for discovering your own why.
1. Reflect on your values
Thinking about the values that matter most to you is a significant first step in finding your why. Consider the things you care about and how those could translate into running a successful business.
2. Identify specific goals
Know what success looks like to you. Identifying your goals is key to achieving success in any endeavor. That's because once you have the desired outcome in mind, finding the "why" that will propel you to accomplish it gets easier.
3. Talk to customers
When in doubt, talk to your customers and find out what they value most about your product or service. Their feedback may help inform your answer as to why you are running a business in the first place.
4. Find inspiration from mentors
Seek out the advice of those who have already achieved success with similar goals and find out what motivated them most along the way. You may find yourself inspired by their stories. The experience can also bring clarity to how you intend to move forward with your business.
Recap
Take some time for self-reflection, identify clear goals, talk to your customers, and find inspiration from mentors or people you respect.
Also, take your time when finding your why. Find something that truly resonates with you and watch it become the driving force behind your business.
At Tech Help Canada, our why is to empower people to succeed by providing intelligent solutions and marketing insights.
