Demand Generation Manager, Partners

Customer.io

We’re seeking an exceptional and strategic demand-gen marketer to build our partner marketing motion from the ground up. As the Demand Generation Manager, Partners, you will be responsible for leading a GTM plan that leverages technology and agency partner relationships to strategize, launch, and optimize partner campaigns. Your primary objective will be to drive sales opportunities and revenue growth via partner channels.

You will report to the Head of Demand Generation, and work closely with the demand generation team and partner sales team to launch and measure high-performing campaigns. You will start as an individual contributor but have the opportunity to build a team if the partner marketing program can prove scalability by exceeding opportunity creation and revenue goals.

Some things you’ll do

  • Identify and establish relationships with priority technology partners and create mutually beneficial GTM plans with each
  • Work alongside Cutomer.io marketing and sales teams to execute ABM campaigns with partners via tactics like account mapping, co-selling, and field events
  • Increase engagement with existing partners and source new partners by owning tactics like our quarterly partner town hall, partner newsletters, and Partner Portal outreach.
  • Identify new high-potential tactics by experimenting with untapped channels like influencer, affiliate, and marketplace
  • Create marketing briefs and manage new projects focused on impact, metrics, and stakeholders
  • Liaison between content, sales, and marketing teams both internally and with partners to develop co-branded content (e-books, webinars, case studies)
  • Develop “better-together” stories with each technology partner to help standardize and increase the strength of our value proposition with each partner
  • Facilitate incentives with partners to increase partner-referred opportunities, like spiffs, service offers, and awards
  • Work with channel account managers and the head of partnerships to increase opportunities sourced via our already robust network of 100+ agency partners

About you

What we’re looking for

  • Located in the Americas or EMEA region
  • Track record of success in creating and scaling demand programs in B2B SaaS, preferably in a partner marketing capacity
  • Pre-existing partner relationships in the MarTech space, or a playbook for establishing and immersing yourself in this vertical
  • Knowledgeable and experienced using PRM (partner relationship management) tools like Kiflo, Partnerstack, and Allbound
  • Knowledgeable and experienced in using marketing automation and CRM tools like Salesforce, Customer.io, Hubspot, Marketo, and/or Apollo/Zoominfo.
  • ROI and metrics-driven – ability to create, analyze, and iterate based on data
  • Growth mindset and self-motivated; comfortable building programs from scratch
  • Strong analytical and experimentation skills, with the ability to leverage data to make informed decisions and drive demand and sales performance.
  • Experience working with partners in a marketing capacity

About Customer.io

Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,600 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

We are offering a starting salary of $100,000 (or equivalent in local currency) depending on experience and subject to market rate adjustment.

Benefits at Customer.io include:

  • Unlimited PTO – we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
  • 16 weeks of paid parental leave (including adoption and foster care)
  • 100% paid insurance premiums for you and your dependents
  • 401k retirement matching – up to 5% dollar-for-dollar match to retirement contributions
  • $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
  • $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
  • $300/month co-working space rental reimbursement
  • $2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
  • $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
  • One month sabbatical after five years at Customer.io
  • We also have opportunities to meet in person with your peers throughout the year

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.


Join us!

Check out our careers page for more information about why you should come to work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!

How to apply

Apply at the link below and tell us why you’re interested in the position! We plan to respond to all applicants with a status update about your application.

Here’s what you can expect from our hiring process:

  1. 30-minute video call with a Recruiter
  2. 45-minute video call with the Hiring Manager
  3. Homework assignment followed by a 30-minute homework review call with our Sr. Director of Channel Sales
  4. 45-minute team interview w/ 3 potential team members

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