Manager, CRO (Adobe Target)


About This Role

Bounteous x Accolite makes the future faster for the world’s most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.


Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win.


Bounteous x Accolite is leading the charge in dynamic digital experiences and is looking for the right team members to drive those results. In our ever-changing, fast-paced digital world, our approach helps brands envision, harness, and enable their online and mobile presence.


We are looking for a Senior Manager of Conversion Rate Optimization (CRO) to create big-picture digital solutions and deliver transformational brand experiences. This person will work alongside our design, analytics, strategy & development teams to help support multi-channel campaigns. If you are passionate about collaborating with curious minds as help solution complex problems then we want to hear from you!

Role and Responsibilities

  • Lead CRO strategy from ideation to execution aimed at increasing the business core KPIs across channels and campaigns
  • Lead client presentations showcasing key insights, actionable recommendations and impact of optimization strategies on business goals
  • Oversee the configuration, administration and operation of Adobe Target to support multi-channel tests
  • A proven track record of leading and conducting A/B and multivariate testing and personalization strategy, and the ability to define strategies based on client business objectives
  • Assess and audit the current state of testing & personalization programs
  • Prepare project and test plans that list tasks, milestones, timelines, deliverables, dependencies and owners
  • Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan
  • Accelerate implementation and achieve ROI on the Adobe Target investment
  • Provide consulting and roadmap for website optimization and customized experience strategies to clients
  • Partner with developers to configure personalization elements in Adobe Target
  • Partner with UX/UI teams to take finalize content for personalization or testing

Preferred Qualifications

  • Bachelor’s degree in Marketing, Analytics, Computer Science or a related field required
  • 3+ years of experience working with Adobe Target and Adobe Analytics
  • Solid understanding of CRO, digital marketing & data analysis
  • Basic understanding of HTML, CSS & JavaScript
  • Passion for the digital domain and use of technology to solve business problems
  • Ability to learn new technologies at high level to identify use opportunities
  • Be self-motivated, responsive, professional, and dedicated to customer success
  • Possess an innovative, problem-solving, and solutions-oriented mindset
  • Exceptional organizational, presentation, and communication skills – both verbal and written
  • Experience with tag management systems and data layers
  • Experience working with Adobe Analytics and/or Google Analytics
  • Basic understanding of database management and APIs

We invite you to stay connected with us by subscribing to our monthly job openings alert here.


Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.


Bounteous x Accolite is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous x Accolite. Bounteous x Accolite does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.


In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community.


Bounteous x Accolite is willing to sponsor eligible candidates for employment visas.