Infatica.io
DescriptionAbout the role
We are looking for a Product Marketing Manager who can translate product value into high-performing acquisition campaigns. This role blends product marketing fundamentals (positioning, messaging, launches) with hands-on paid acquisition execution across channels like LinkedIn, Google, Meta, and programmatic (as relevant). You will own campaign strategy and build, launch, optimize, and report on ads that drive pipeline and product adoption.
This is an execution-heavy role: you will be expected to set up campaigns end-to-end, not only manage agencies.
What you’ll do
Product positioning & messaging
- Define and refine product positioning, value propositions, and messaging by persona and use case.
- Turn product capabilities into clear benefit-led narratives for ads, landing pages, and email.
- Maintain a messaging framework and ensure consistency across paid + owned channels.
Paid acquisition execution (core responsibility)
- Build and manage ad accounts and campaigns across paid channels (e.g., LinkedIn, Google, Meta).
- Create campaign structures aligned to funnel stages (Awareness, Consideration, Conversion).
- Develop targeting strategies (ICP, job titles, industries, intent signals, retargeting, lookalikes).
- Write and iterate ad copy and creative briefs; partner with design where needed.
- Own landing page messaging and conversion strategy (working with web/design for implementation).
- Run A/B tests on offers, creatives, audiences, and landing pages; document learnings.
- Optimize for CPL, CAC, ROAS, pipeline, activation, or other agreed goals.
Go-to-market & enablement
- Plan and execute product launches with clear narrative, GTM plan, and channel mix.
- Equip Sales/CS with customer-facing messaging: one-pagers, pitch narratives, battlecards, FAQs.
- Support lifecycle programs (nurture, onboarding, activation) in partnership with Growth/CRM.
Analytics & experimentation
- Define KPIs and reporting cadence; build dashboards in GA4/Looker/HubSpot (as applicable).
- Ensure conversion tracking is correct: pixels, events, UTMs, attribution logic.
- Use qualitative and quantitative insights (interviews, win/loss, funnel data) to iterate.
About the role
We are looking for a Product Marketing Manager who can translate product value into high-performing acquisition campaigns. This role blends product marketing fundamentals (positioning, messaging, launches) with hands-on paid acquisition execution across channels like LinkedIn, Google, Meta, and programmatic (as relevant). You will own campaign strategy and build, launch, optimize, and report on ads that drive pipeline and product adoption.
This is an execution-heavy role: you will be expected to set up campaigns end-to-end, not only manage agencies.
What you’ll do
Product positioning & messaging
- Define and refine product positioning, value propositions, and messaging by persona and use case.
- Turn product capabilities into clear benefit-led narratives for ads, landing pages, and email.
- Maintain a messaging framework and ensure consistency across paid + owned channels.
Paid acquisition execution (core responsibility)
- Build and manage ad accounts and campaigns across paid channels (e.g., LinkedIn, Google, Meta).
- Create campaign structures aligned to funnel stages (Awareness, Consideration, Conversion).
- Develop targeting strategies (ICP, job titles, industries, intent signals, retargeting, lookalikes).
- Write and iterate ad copy and creative briefs; partner with design where needed.
- Own landing page messaging and conversion strategy (working with web/design for implementation).
- Run A/B tests on offers, creatives, audiences, and landing pages; document learnings.
- Optimize for CPL, CAC, ROAS, pipeline, activation, or other agreed goals.
Go-to-market & enablement
- Plan and execute product launches with clear narrative, GTM plan, and channel mix.
- Equip Sales/CS with customer-facing messaging: one-pagers, pitch narratives, battlecards, FAQs.
- Support lifecycle programs (nurture, onboarding, activation) in partnership with Growth/CRM.
Analytics & experimentation
- Define KPIs and reporting cadence; build dashboards in GA4/Looker/HubSpot (as applicable).
- Ensure conversion tracking is correct: pixels, events, UTMs, attribution logic.
- Use qualitative and quantitative insights (interviews, win/loss, funnel data) to iterate.
Source ⇲
