We are seeking a Product Marketing Manager (m/f/d) with IT infrastructure industry experience to join our international product team with colleagues from a.o. Italy, France, Poland, Ukraine, Romania, Germany, and others. In this role, you will be responsible for developing and executing product marketing strategies for the Checkmk product suite that drive awareness and adoption. You will work within the Product Management team and closely with Sales and Marketing teams to craft compelling messaging and a value proposition that resonates with our target audience.
Key Responsibilities:
Develop Ideal Customer Profile (ICP) and Marketing personas for all our products, use cases, verticals, and regions
Create compelling product messaging and positioning that differentiates Checkmk across the market
Conduct market research to understand customer needs, market trends, verticals, and the competitive landscape, aimed at developing an all-encompassing value proposition
Telemetry & Funnel Data:
Identify friction points and guide feature prioritization based on usage insights
Enable customer success by identifying revenue-driving features and advising on sales upsells
Define requirements for product telemetry tooling
Create a comprehensive strategic go-to-market toolkit, including analyses such as battlecards, Pain/Gain, Benefit Ladder, SWOT, and market segmentation
Inform the Product strategists to ensure our offerings meet customer requirements and market demand
Propose pricing strategies for new product lines that reflect market conditions, customer value, and competitive positioning
Enable and align Marketing and Sales to drive multi-channel campaigns, via briefings, slide decks, and other assets
Produce thought leadership content for external events
Your profile
8+ years of experience in product marketing, with at least one work experience in the IT infrastructure industry
A strong understanding of IT infrastructure monitoring and IT systems is required
Ability to quickly grasp complex technical concepts
Excellent written and verbal communication skills
Strong analytical skills
Ability to work collaboratively in a cross-functional environment
Why us?
The chance to make a decisive impact and shape the future of a dynamic, fast growing tech company while growing with your tasks and responsibilities
Flexible and family-friendly working conditions in a stable environment
With the wide range of sports and wellness offers from Wellpass, you can choose from over 9,000 sports and wellness offers
An agile team that embodies autonomy and fast decision making within flat hierarchies
A unique corporate culture where we emphasize equality, diversity and inclusion
A wide range of education and training opportunities
Fully remote work or high flexibility between mobile work and an office in one of the most beautiful, central district of Munich
An attractive salary
Regular onsite events of all sorts (Company Outings, Team events, Checkmk Conference, Conference After Party and more) in a familiar atmosphere
Interested? Then contact us now!
You can get insights about working@checkmk at: www.kununu.com/de/checkmk
About us
We are the creators of Checkmk, a leading hybrid IT monitoring software for both cloud-native and traditional infrastructures and applications. Checkmk is available as an open-source and commercial edition. We are a strong team of software developers and DevOps, open-source enthusiasts and nerds who are passionate about helping small and large companies run their complex IT infrastructures reliably. Over the last four years we have grown from 20 to over 190 employees to support our customer growth in Europe, the US and beyond. Our colleagues currently work from Munich, Germany, Italy, Austria, France, Spain, Poland, USA, Singapore and Malaysia.
We are a dynamic, fast growing and easy-going company where positive collaboration is very important. We are more than just colleagues; we have a strong team and a great customer community. For us, high autonomy and flat hierarchies are not just words on paper, but everyday life. With us you don’t work as one of hundreds or on purely theoretical questions but have an immediate positive influence.
With our product, we make the lives of thousands of administrators easier and help them in coping with the increasing complexity of IT. Our customers love our product and your work helps to keep it that way!
