Senior Director, Data Strategy (Personalization)


About This Role

Bounteous is looking for an experienced Senior Director, Data Strategy to join our growing team. This role will be responsible for the strategic development of digital marketing data ecosystems, accomplishing data-driven analysis and activation through solution architectures integrating measurement, modeling, and martech/adtech to meet client business objectives. Within client programs, the Director, Data Strategy will create and oversee comprehensive data programs to enable complex digital strategies. This role will be highly cross-functional and interface with Data & Analytics, Marketing, Experience Design, and Technology teams.


The Senior Director, Data Strategy reports to the VP, Advanced Analytics to develop practice-wide data perspectives, help build the Data Strategy team, and advance the capacity of consultants across the D&A practice in project execution. As a leader in digital data and analytics, this role will also be involved in pitches, estimates, and SOWs for related projects.

Role and Responsibilities
  • Leads cross-functional engagements and ensures cohesive delivery across competencies
  • Conducts data strategy programming, including assessing data signals, KPI setting, ecosystem and readiness assessments, co-innovation studio sessions, roadmapping deliverables, and value creation cycles
  • Assesses client data maturity, understands stakeholder needs, facilitates prioritization, and coordinates a strategic data and agile roadmap of program activities
  • Provides perspectives on necessary data advancement recommendations, including data warehousing, modeling, engineering, business intelligence, or other data activities to support business outcomes
  • Works with delivery pods (channel owners, competencies, functional teams) to harmonize activities and deliverables across the co-innovation program, translating business objectives into activities & marketing objectives, ideating on innovation and outlining the tactics necessary to achieve results
  • Provides oversight to data & analytics team members on complex, tier 1 accounts
  • Uses the results of analysis to communicate program success and persuade account and client stakeholders for expansion and investment, including opportunities for accelerator engagements
  • Builds and advances a team with skills and knowledge appropriate to be a trusted advisor to help clients see a clear path to overcome their challenges
  • Maintains subject matter expertise as platforms evolve, including leading development of playbooks and documentation for scaling solutions
  • Collaborates with internal marketing team on strategic collateral, collaborative case studies, and other marketing materials
  • Works with CSEs and BD to support pitches for new business or additional follow-on work for clients, especially relating to activation; participates in QBRs as needed
  • Engages with Career Coach on OKRs quarterly
  • Maintains billable utilization while uncovering additional project opportunities

Preferred Qualifications

  • 8+ years of relevant work experience in digital, consulting, or analytics
  • Functional expertise with digital analytics platforms (Adobe Analytics, Google Analytics)
  • Knowledge and familiarity with BI tools such as Tableau or Power BI; SQL a plus
  • Familiarity in cloud technologies (Snowflake, AWS, Azure) and their capabilities as they relate to customer, digital, and operational data and digital analytic
  • Industry knowledge of the advanced analytics landscape
  • Understanding of data governance, compliance, and privacy issues