Digital Branding For Your Small Business: Essential Guidelines To Follow

SMB digital branding

Even though we often use digital branding and digital marketing interchangeably, these two terms are not synonymous. Digital marketing focuses on conversions, while online branding is all about delivering valuable customer experiences. Digital branding makes your brand memorable and recognizable by your target audiences. But, most importantly, it increases brand credibility and inspires loyalty. What … Read more

How To Save Time On SEO Proposals & Reduce Client Ghosting

how to save time on SEO proposals

Ever had a potential customer request an SEO proposal before ever getting on a call? SEO Proposals take time to create, but they are a critical sales asset because a well-written one can bolster credibility if used correctly. Unfortunately, new SEO professionals often work harder than necessary on their proposals. That’s why many complain about … Read more

Keyword Optimization Is Not Black and White

keyword optimization

When optimizing websites, many SEO novices make the mistake of assuming everything is absolute. However, nothing is ever absolute with SEO. We have to consider all the variables and make sound decisions, especially with keyword optimization. We must consider why every single term or word is necessary to include in a copy. The Over-Reliance On … Read more

12 Common Web Design Mistakes in Small Businesses

It’s the early 21st century, where technological innovations happen very frequently, so most people think every business has a website. But that’s not the case, and even for those with a website, many commit common web design mistakes that can harm their online presence. Having a Website Should Be Non-negotiable As unfathomable as it sounds, … Read more