Component 1
Content workflow map
Use this to document one repeatable content workflow.
| Stage | What happens | AI handles | Human handles | Output |
|---|---|---|---|---|
| Goal | Define purpose, audience, and next step | Suggest angles from inputs | Choose the business goal | Content goal statement |
| Brief | Capture the rules for the piece | Turn notes into a clean brief | Approve angle, CTA, proof, and constraints | Content brief |
| Research | Gather and organize source material | Summarize approved sources and questions | Verify claims and choose sources | Research notes |
| Outline | Structure the piece | Draft outline options | Choose flow and cut weak sections | Approved outline |
| Draft | Create first version | Draft from brief and outline | Review direction | Draft |
| Edit | Improve substance and voice | Flag issues and suggest fixes | Add experience, proof, and final judgment | Revised draft |
| Repurpose | Adapt for other channels | Generate variations | Approve fit by channel | Social/email assets |
| Publish | Format, schedule, and promote | Draft metadata and captions | Final review and approval | Published asset |
Component 2
Content goal statement
Use this before creating any content.
This piece exists to help [audience] understand, decide, or do [specific outcome], so they can [next step that supports the business].
Examples:
This piece exists to help local contractors understand why their Google leads are inconsistent, so they can decide whether they need an SEO audit.
This email exists to help past customers understand our new maintenance service, so they can book a renewal call.
Component 3
Content brief template
Content type: [Blog post/newsletter/social batch/service page/case study/etc.] Working title: [Title] Audience: [Who this is for] Reader problem: [What problem, question, or decision brought them here] Business goal: [Awareness/trust/leads/sales support/retention/etc.] Content goal statement: [Use the goal statement from visual component 2] Main angle: [What makes this useful or different] Key points: [List the points that must be included] Experience to include: [Client patterns, examples, lessons, observations, process details, local context, screenshots, etc.] Sources or proof: [Approved sources, internal data, customer examples, product facts, or proof points] Tone and voice: [Voice rules] Constraints: - Avoid [claims, phrases, topics, or unsupported promises] - Don't include [sensitive data or internal details] - Flag any factual claim that needs verification Call to action: [Next step] Output format: [Structure, length, headings, sections, table requirements, etc.]
Component 4
AI research prompt
Use this with approved source material. Don't use it as a replacement for fact-checking.
Act as a content researcher. Context: We're creating [content type] for [audience] about [topic]. The goal is [goal]. Source material: [Paste approved source notes, transcripts, articles, customer questions, or internal notes] Task: Summarize the material into research notes we can use for a content brief. Constraints: - Use only the source material provided. - Don't invent facts, statistics, quotes, or studies. - Flag any claim that needs verification. - Separate facts from interpretation. Output format: Return: 1. Key takeaways 2. Reader questions this material answers 3. Potential angles 4. Claims that need verification 5. Gaps where we need more information
Component 5
Search intent planner
Use this to decide what kind of content to create.
| Intent type | Reader is asking | Best content types | AI can help with |
|---|---|---|---|
| Informational | What is this? How does it work? | Explainer, beginner guide, FAQ | Outline, examples, simplification |
| Problem-aware | Why is this happening? | Diagnostic guide, mistake list, checklist | Problem mapping, symptom grouping |
| Solution-aware | What can solve this? | How-to guide, framework, workflow | Step structure, process draft |
| Comparison | Which option is better? | Comparison page, buying guide | Criteria, pros/cons, objections |
| Local | Who can help near me? | Local service page, case study | Location-specific questions, service detail |
| Sales support | Can I trust this provider? | Case study, objection page, proposal support | FAQ, proof mapping, objection handling |
Component 6
Topic cluster worksheet
Main topic: [Topic your business should be known for] Audience: [Who needs this topic] Main resource page: [The central page or guide] Supporting questions: 1. [Question] 2. [Question] 3. [Question] 4. [Question] 5. [Question] Content pieces to create: 1. [Piece] 2. [Piece] 3. [Piece] 4. [Piece] 5. [Piece] Internal proof to include: [Examples, case studies, screenshots, data, observations, customer questions] Pages to update or link: [Existing pages that should connect to this cluster]
Component 7
Non-commodity content checklist
Before publishing, check whether the piece includes something only your business can add.
| Check | Yes/no |
|---|---|
| Includes first-hand experience or a real business observation | |
| Answers the reader's actual decision or problem | |
| Goes beyond common advice found everywhere else | |
| Includes concrete examples, steps, or proof | |
| Avoids unnecessary word count padding | |
| Gives the reader enough to take action or make a better decision | |
| Has a clear point of view |
Component 8
Existing content audit prompt
Act as a senior content strategist. Context: Audience: [audience] Business goal of this page: [goal] Target intent: [intent] Existing content: [Paste page copy] Task: Audit this content for usefulness, clarity, search intent fit, and conversion support. Constraints: - Don't add padding. - Don't recommend generic sections unless they directly help the reader. - Flag unsupported claims. - Identify where first-hand experience or proof should be added. Output format: Return: 1. What the page currently does well 2. Where it misses the reader's intent 3. Sections to cut or combine 4. Sections to add or strengthen 5. Claims needing verification 6. CTA or conversion issues 7. Priority rewrite recommendations
Component 9
Anchor content repurposing matrix
Use this after publishing or drafting one strong anchor asset.
| Source idea | LinkedIn angle | Instagram/carousel angle | Email angle | Sales/support angle | Notes |
|---|---|---|---|---|---|
Component 10
Repurposing prompt
Act as a content repurposing strategist. Context: Audience: [audience] Brand voice: [voice] Primary channel: [channel] Anchor content: [Paste article, transcript, guide, or notes] Task: Extract the strongest ideas from the anchor content and turn them into channel-specific assets. Constraints: - Repurpose the idea, not the wording. - Keep each social post focused on one idea. - Don't create filler. - Don't invent claims or examples. - Keep the tone aligned with [voice]. Output format: Return: 1. Five strongest source ideas 2. Suggested LinkedIn posts 3. Suggested Instagram carousel or caption ideas 4. Email newsletter angle 5. Sales or customer support snippet 6. Any claims needing verification
Component 12
Email newsletter prompt
Act as an email marketing strategist. Context: Business: [business] Audience segment: [segment] Relationship to audience: [prospects/customers/past customers/newsletter subscribers/etc.] Source idea or anchor content: [paste] Purpose of this email: [purpose] CTA: [CTA] Task: Draft an email newsletter based on the source idea. Constraints: - Respect consent and unsubscribe requirements. - Don't overstate urgency. - Don't make unsupported claims. - Keep the tone [voice]. - Give value before asking for action. Output format: Return: 1. Three subject line options 2. Preview text 3. Email draft 4. CTA 5. Claims or compliance items to review
Component 13
Brand voice guide for AI
How we sound: [Describe the voice in concrete terms] How we don't sound: [Describe what to avoid] Words and phrases to avoid: [List words, phrases, and patterns] Sentence and paragraph style: [Short paragraphs, direct sentences, conversational tone, etc.] Examples to match: [Paste 2-3 approved examples] What to copy from the examples: [Directness, warmth, structure, level of detail, opinion, pacing, etc.] Content rules: - Don't make unsupported claims. - Don't use hype. - Don't invent customer examples. - Add a human review note for anything uncertain.
Component 14
AI-assisted editing workflow
| Pass | Purpose | What to check |
|---|---|---|
| Substance | Make sure the piece earns its place | Intent, structure, missing sections, weak arguments |
| Experience | Make it specific to the business | Examples, proof, customer language, observations |
| Voice | Make it sound like the brand | Tone, phrasing, rhythm, banned words |
| Accuracy | Protect trust | Stats, dates, claims, quotes, product details |
| Conversion | Give the reader a next step | CTA, internal path, offer fit |
| Polish | Prepare to publish | Grammar, formatting, links, metadata |
Component 15
AI content review prompt
Act as a strict senior editor. Context: Audience: [audience] Goal: [goal] Brand voice: [voice] Draft: [Paste draft] Task: Review this AI-assisted draft before publication. Criteria: 1. Does it answer the reader's real question? 2. Does every section earn its place? 3. Where is it generic or thin? 4. What claims need verification? 5. Where does it miss brand voice? 6. What examples or proof should be added? 7. Is the CTA clear and natural? Output format: Return: 1. Publish-readiness score 2. Priority issues 3. Suggested fixes 4. Claims needing verification 5. Sections to cut 6. Final recommendation
Component 16
Source and claim verification log
Use this for any article, email, page, or campaign with factual claims.
| Claim | Source or proof | Verified? | Needs rewrite? | Notes |
|---|---|---|---|---|
Component 17
Publish checklist
| Check | Done |
|---|---|
| Content has a clear audience and purpose | |
| Brief was completed before drafting | |
| Factual claims were verified | |
| Generic sections were cut or strengthened | |
| First-hand experience, examples, or proof were added | |
| Brand voice guide was applied | |
| CTA is clear and natural | |
| Email consent/unsubscribe requirements were checked where relevant | |
| Sensitive data was removed or protected | |
| Final human review completed |
Component 18
Module 5 deliverable worksheet
Primary content type: [Choose one: blog post, newsletter, social batch, service page, case study, lead magnet, etc.] Workflow owner: [Person/team] Publishing rhythm: [Weekly/every two weeks/monthly/etc.] Content goal: [Goal statement] AI tools used: [Tools] Workflow stages: 1. Idea selection: 2. Brief: 3. Research: 4. Outline: 5. Draft: 6. Edit: 7. Repurpose: 8. Publish: 9. Measure: Required human review: [What must be checked before publishing] First test asset: [Name of the first piece of content you'll run through this workflow] What we learned from the first run: [Notes after testing] Workflow changes: [What you'll improve next time]

Component 11
Social post variation prompt