Back to Module 5

Module 5 visual components

AI-powered content and marketing

Component 1

Content workflow map

Use this to document one repeatable content workflow.

StageWhat happensAI handlesHuman handlesOutput
GoalDefine purpose, audience, and next stepSuggest angles from inputsChoose the business goalContent goal statement
BriefCapture the rules for the pieceTurn notes into a clean briefApprove angle, CTA, proof, and constraintsContent brief
ResearchGather and organize source materialSummarize approved sources and questionsVerify claims and choose sourcesResearch notes
OutlineStructure the pieceDraft outline optionsChoose flow and cut weak sectionsApproved outline
DraftCreate first versionDraft from brief and outlineReview directionDraft
EditImprove substance and voiceFlag issues and suggest fixesAdd experience, proof, and final judgmentRevised draft
RepurposeAdapt for other channelsGenerate variationsApprove fit by channelSocial/email assets
PublishFormat, schedule, and promoteDraft metadata and captionsFinal review and approvalPublished asset

Component 2

Content goal statement

Use this before creating any content.

This piece exists to help [audience] understand, decide, or do [specific outcome], so they can [next step that supports the business].

Examples:

This piece exists to help local contractors understand why their Google leads are inconsistent, so they can decide whether they need an SEO audit.
This email exists to help past customers understand our new maintenance service, so they can book a renewal call.

Component 3

Content brief template

Content type:
[Blog post/newsletter/social batch/service page/case study/etc.]

Working title:
[Title]

Audience:
[Who this is for]

Reader problem:
[What problem, question, or decision brought them here]

Business goal:
[Awareness/trust/leads/sales support/retention/etc.]

Content goal statement:
[Use the goal statement from visual component 2]

Main angle:
[What makes this useful or different]

Key points:
[List the points that must be included]

Experience to include:
[Client patterns, examples, lessons, observations, process details, local context, screenshots, etc.]

Sources or proof:
[Approved sources, internal data, customer examples, product facts, or proof points]

Tone and voice:
[Voice rules]

Constraints:
- Avoid [claims, phrases, topics, or unsupported promises]
- Don't include [sensitive data or internal details]
- Flag any factual claim that needs verification

Call to action:
[Next step]

Output format:
[Structure, length, headings, sections, table requirements, etc.]

Component 4

AI research prompt

Use this with approved source material. Don't use it as a replacement for fact-checking.

Act as a content researcher.

Context:
We're creating [content type] for [audience] about [topic]. The goal is [goal].

Source material:
[Paste approved source notes, transcripts, articles, customer questions, or internal notes]

Task:
Summarize the material into research notes we can use for a content brief.

Constraints:
- Use only the source material provided.
- Don't invent facts, statistics, quotes, or studies.
- Flag any claim that needs verification.
- Separate facts from interpretation.

Output format:
Return:
1. Key takeaways
2. Reader questions this material answers
3. Potential angles
4. Claims that need verification
5. Gaps where we need more information

Component 5

Search intent planner

Use this to decide what kind of content to create.

Intent typeReader is askingBest content typesAI can help with
InformationalWhat is this? How does it work?Explainer, beginner guide, FAQOutline, examples, simplification
Problem-awareWhy is this happening?Diagnostic guide, mistake list, checklistProblem mapping, symptom grouping
Solution-awareWhat can solve this?How-to guide, framework, workflowStep structure, process draft
ComparisonWhich option is better?Comparison page, buying guideCriteria, pros/cons, objections
LocalWho can help near me?Local service page, case studyLocation-specific questions, service detail
Sales supportCan I trust this provider?Case study, objection page, proposal supportFAQ, proof mapping, objection handling

Component 6

Topic cluster worksheet

Main topic:
[Topic your business should be known for]

Audience:
[Who needs this topic]

Main resource page:
[The central page or guide]

Supporting questions:
1. [Question]
2. [Question]
3. [Question]
4. [Question]
5. [Question]

Content pieces to create:
1. [Piece]
2. [Piece]
3. [Piece]
4. [Piece]
5. [Piece]

Internal proof to include:
[Examples, case studies, screenshots, data, observations, customer questions]

Pages to update or link:
[Existing pages that should connect to this cluster]

Component 7

Non-commodity content checklist

Before publishing, check whether the piece includes something only your business can add.

CheckYes/no
Includes first-hand experience or a real business observation
Answers the reader's actual decision or problem
Goes beyond common advice found everywhere else
Includes concrete examples, steps, or proof
Avoids unnecessary word count padding
Gives the reader enough to take action or make a better decision
Has a clear point of view

Component 8

Existing content audit prompt

Act as a senior content strategist.

Context:
Audience: [audience]
Business goal of this page: [goal]
Target intent: [intent]

Existing content:
[Paste page copy]

Task:
Audit this content for usefulness, clarity, search intent fit, and conversion support.

Constraints:
- Don't add padding.
- Don't recommend generic sections unless they directly help the reader.
- Flag unsupported claims.
- Identify where first-hand experience or proof should be added.

Output format:
Return:
1. What the page currently does well
2. Where it misses the reader's intent
3. Sections to cut or combine
4. Sections to add or strengthen
5. Claims needing verification
6. CTA or conversion issues
7. Priority rewrite recommendations

Component 9

Anchor content repurposing matrix

Use this after publishing or drafting one strong anchor asset.

Source ideaLinkedIn angleInstagram/carousel angleEmail angleSales/support angleNotes

Component 10

Repurposing prompt

Act as a content repurposing strategist.

Context:
Audience: [audience]
Brand voice: [voice]
Primary channel: [channel]
Anchor content:
[Paste article, transcript, guide, or notes]

Task:
Extract the strongest ideas from the anchor content and turn them into channel-specific assets.

Constraints:
- Repurpose the idea, not the wording.
- Keep each social post focused on one idea.
- Don't create filler.
- Don't invent claims or examples.
- Keep the tone aligned with [voice].

Output format:
Return:
1. Five strongest source ideas
2. Suggested LinkedIn posts
3. Suggested Instagram carousel or caption ideas
4. Email newsletter angle
5. Sales or customer support snippet
6. Any claims needing verification

Component 11

Social post variation prompt

Act as a social media strategist for [business type].

Context:
Audience: [audience]
Platform: [platform]
Brand voice: [voice]
Source idea: [idea]
Desired response: [comment/click/save/reply/book/etc.]

Task:
Create five post variations using different angles.

Angles:
1. Practical tip
2. Mistake to avoid
3. Short story or example
4. Contrarian point
5. Question or discussion starter

Constraints:
- Keep each post focused on one idea.
- Don't use fake urgency.
- Don't use clickbait.
- Don't include unsupported stats.
- Make the post useful even if the reader never clicks.

Output format:
Return each variation with:
1. Post copy
2. Hook type
3. Suggested visual
4. CTA or engagement prompt

Component 12

Email newsletter prompt

Act as an email marketing strategist.

Context:
Business: [business]
Audience segment: [segment]
Relationship to audience: [prospects/customers/past customers/newsletter subscribers/etc.]
Source idea or anchor content: [paste]
Purpose of this email: [purpose]
CTA: [CTA]

Task:
Draft an email newsletter based on the source idea.

Constraints:
- Respect consent and unsubscribe requirements.
- Don't overstate urgency.
- Don't make unsupported claims.
- Keep the tone [voice].
- Give value before asking for action.

Output format:
Return:
1. Three subject line options
2. Preview text
3. Email draft
4. CTA
5. Claims or compliance items to review

Component 13

Brand voice guide for AI

How we sound:
[Describe the voice in concrete terms]

How we don't sound:
[Describe what to avoid]

Words and phrases to avoid:
[List words, phrases, and patterns]

Sentence and paragraph style:
[Short paragraphs, direct sentences, conversational tone, etc.]

Examples to match:
[Paste 2-3 approved examples]

What to copy from the examples:
[Directness, warmth, structure, level of detail, opinion, pacing, etc.]

Content rules:
- Don't make unsupported claims.
- Don't use hype.
- Don't invent customer examples.
- Add a human review note for anything uncertain.

Component 14

AI-assisted editing workflow

PassPurposeWhat to check
SubstanceMake sure the piece earns its placeIntent, structure, missing sections, weak arguments
ExperienceMake it specific to the businessExamples, proof, customer language, observations
VoiceMake it sound like the brandTone, phrasing, rhythm, banned words
AccuracyProtect trustStats, dates, claims, quotes, product details
ConversionGive the reader a next stepCTA, internal path, offer fit
PolishPrepare to publishGrammar, formatting, links, metadata

Component 15

AI content review prompt

Act as a strict senior editor.

Context:
Audience: [audience]
Goal: [goal]
Brand voice: [voice]
Draft:
[Paste draft]

Task:
Review this AI-assisted draft before publication.

Criteria:
1. Does it answer the reader's real question?
2. Does every section earn its place?
3. Where is it generic or thin?
4. What claims need verification?
5. Where does it miss brand voice?
6. What examples or proof should be added?
7. Is the CTA clear and natural?

Output format:
Return:
1. Publish-readiness score
2. Priority issues
3. Suggested fixes
4. Claims needing verification
5. Sections to cut
6. Final recommendation

Component 16

Source and claim verification log

Use this for any article, email, page, or campaign with factual claims.

ClaimSource or proofVerified?Needs rewrite?Notes

Component 17

Publish checklist

CheckDone
Content has a clear audience and purpose
Brief was completed before drafting
Factual claims were verified
Generic sections were cut or strengthened
First-hand experience, examples, or proof were added
Brand voice guide was applied
CTA is clear and natural
Email consent/unsubscribe requirements were checked where relevant
Sensitive data was removed or protected
Final human review completed

Component 18

Module 5 deliverable worksheet

Primary content type:
[Choose one: blog post, newsletter, social batch, service page, case study, lead magnet, etc.]

Workflow owner:
[Person/team]

Publishing rhythm:
[Weekly/every two weeks/monthly/etc.]

Content goal:
[Goal statement]

AI tools used:
[Tools]

Workflow stages:
1. Idea selection:
2. Brief:
3. Research:
4. Outline:
5. Draft:
6. Edit:
7. Repurpose:
8. Publish:
9. Measure:

Required human review:
[What must be checked before publishing]

First test asset:
[Name of the first piece of content you'll run through this workflow]

What we learned from the first run:
[Notes after testing]

Workflow changes:
[What you'll improve next time]