Back to Module 6

Module 6 visual components

AI for customer experience

Component 1

Customer journey AI opportunity map

Use this to decide where AI can help without weakening the customer relationship.

Journey stageCustomer needCommon frictionAI can help withHuman should own
Website visitFast answersMissing or hard-to-find informationWebsite assistant, FAQ answers, lead routingCustom advice, sensitive questions
InquiryClear next stepSlow response, incomplete intakeDraft replies, collect details, qualify leadPricing judgment, proposal strategy
Purchase or bookingConfidenceConfusing process, missed confirmationsConfirmation messages, reminders, instructionsExceptions, negotiation
OnboardingClarityRepeated questions, unclear timelineWelcome emails, checklists, knowledge baseRelationship-building, expectation setting
SupportResolutionRepeated questions, wrong routingTriage, summaries, approved answersComplaints, refunds, urgent issues
RetentionContinued valueNo follow-up, weak check-insRenewal reminders, status updatesAccount strategy, difficult conversations

Component 2

Customer question audit worksheet

Collect real questions before building any assistant or automation.

Question customers askWhere it appearsFrequencyApproved answer exists?Good AI candidate?Escalation needed?
Email/chat/form/phone/socialHigh/medium/lowYes/noYes/noYes/no

Component 3

AI vs. human decision checklist

Use this before automating a customer interaction.

QuestionIf yes
Is the answer factual, stable, and already approved?AI can likely help.
Does the customer need a fast first response?AI can help acknowledge or route.
Does the issue involve emotion, complaint, refund, exception, or risk?Human should own it.
Does the response require custom pricing or negotiation?Human should own it.
Could a wrong answer damage trust, money, health, safety, or legal standing?Human review is required.
Can the system hand off with full context?AI support is safer.

Component 4

Website assistant scope worksheet

Assistant name:
[Name]

Primary job:
[Answer service questions / qualify leads / route support / help customers find resources / etc.]

Audience:
[Prospects/customers/members/clients/etc.]

Questions it can answer:
1. [Question]
2. [Question]
3. [Question]
4. [Question]
5. [Question]

Questions it must not answer:
1. [Question or category]
2. [Question or category]
3. [Question or category]

Approved knowledge sources:
[FAQ, service pages, pricing rules, policies, onboarding docs, support articles, etc.]

Escalation triggers:
[List triggers]

Tone:
[Voice rules]

Human handoff path:
[Email, live chat, ticket, phone, CRM task, etc.]

Component 5

Website assistant system instructions

Use this as a starting point for a website assistant configuration. Adjust it to fit the tool you use.

You're the website assistant for [business name].

Your job:
Help visitors with [approved topics]. Answer using only the approved knowledge provided.

Tone:
Use a [tone] voice. Be clear, warm, and concise. Don't pretend to be human.

Rules:
- If the answer isn't in the approved knowledge, say you don't have enough information and offer a handoff.
- Don't invent prices, timelines, policies, availability, or guarantees.
- Don't provide legal, medical, financial, or regulated advice.
- Don't ask for sensitive information unless the workflow has been approved for it.
- If the visitor asks for a person, offer the handoff immediately.
- If the visitor is upset, asking for a refund, reporting an urgent issue, or requesting an exception, escalate.

Handoff:
When escalating, collect only the minimum useful information:
1. Name
2. Email or phone
3. Topic
4. Short summary of the issue
5. Urgency

Then provide the next step:
[Explain what happens next and expected response window.]

Component 6

Escalation rules table

TriggerEscalate toInformation to collectResponse targetNotes
Customer asks for a personName, contact, issue
Complaint or frustrationName, contact, issue, impact
Refund or billing disputeName, account/order, issue
Custom quote or pricing exceptionName, company, requirements
Urgent service issueName, contact, issue, urgency
Question outside approved knowledgeName, contact, question

Component 7

Chatbot testing script

Before launch, test the assistant with real and messy questions.

Test typeExample questionExpected resultPass/failFix needed
Common questionAccurate answer
Same question, different wordingAccurate answer
Missing informationAsk a clarifying question
Out-of-scope questionEscalate or decline safely
ComplaintEscalate
Refund or exceptionEscalate
Human requestOffer handoff immediately
Sensitive data requestAvoid collecting; escalate if needed

Component 8

AI-assisted customer email prompt

Act as a customer support specialist for [business].

Context:
Business: [business description]
Customer type: [prospect/customer/client/etc.]
Relevant policy or facts: [approved information]
Brand voice: [voice]

Customer message:
[Paste message]

Task:
Draft a response that answers the customer's question, acknowledges their situation, and guides them to the next step.

Constraints:
- Use only the approved information provided.
- Don't invent policies, prices, timelines, availability, or guarantees.
- Don't over-apologize.
- Don't sound robotic.
- If the issue requires human judgment, say what needs review before sending.
- Keep sensitive information out unless approved.

Output format:
Return:
1. Draft response
2. Information that needs verification
3. Suggested next step
4. Escalation recommendation, if needed

Component 9

Lead follow-up sequence map

Use this only with appropriate consent and a valid reason to follow up.

TriggerTimingMessage goalPersonalization inputStop rule
Inquiry submittedImmediateAcknowledge and set expectationInquiry topic, name, requested serviceStop if replied/booked
No response2 business daysAdd useful context or resourceOriginal problem, relevant serviceStop if replied/booked/declined
Still no response5 business daysOffer simple next stepPreferred contact method, urgencyStop if replied/booked/declined
Final follow-up10 business daysClose politely and leave door openOriginal inquiryStop sequence

Component 10

Follow-up email prompt

Act as a helpful sales coordinator.

Context:
Business: [business]
Lead source: [form/call/chat/referral/etc.]
Original inquiry: [summary]
Offer or service discussed: [offer]
Consent status: [express/implied/transactional/context]
Stage of sequence: [immediate/2-day/5-day/final]
Desired next step: [book call/reply/choose option/etc.]

Task:
Draft a follow-up email for this stage of the sequence.

Constraints:
- Respect consent and unsubscribe requirements.
- Don't pressure the lead.
- Don't use fake urgency.
- Don't pretend to know something we don't know.
- Stop or modify the sequence if the lead has replied, booked, bought, declined, or unsubscribed.

Output format:
Return:
1. Subject line
2. Email draft
3. CTA
4. Compliance or review notes

Component 11

Customer complaint support prompt

Use this to prepare a response, not to send without review.

Act as a calm customer success manager.

Context:
Business: [business]
Customer issue: [issue]
Known facts: [facts]
Relevant policy: [policy]
Desired outcome: [resolve/escalate/refund review/call/etc.]
Customer message:
[Paste message]

Task:
Help prepare a response to this complaint.

Constraints:
- Don't admit fault unless the approved facts support it.
- Don't blame the customer.
- Don't overpromise.
- Acknowledge the issue clearly.
- Explain the next step.
- Flag anything that needs manager approval.

Output format:
Return:
1. Issue summary
2. Draft response
3. What needs human approval
4. Suggested internal next steps

Component 12

Knowledge base entry template

Question:
[Customer question]

Short answer:
[Clear answer in customer-friendly language]

Detailed answer:
[More detail, conditions, or steps]

Applies to:
[Product/service/customer type/situation]

Doesn't apply to:
[Exceptions]

Escalate when:
[Escalation conditions]

Approved source:
[Policy/page/person/system]

Owner:
[Name/role]

Last reviewed:
[Date]

Component 13

Knowledge base build prompt

Act as a customer education specialist.

Context:
Business: [business]
Audience: [customers/prospects/users/etc.]
Approved information:
[Paste approved notes, policy, service details, or support instructions]

Customer question:
[Question]

Task:
Create a knowledge base entry that answers the question clearly.

Constraints:
- Use only the approved information.
- Don't invent exceptions, policies, prices, or timelines.
- Use customer-friendly language.
- Include escalation conditions.
- Flag anything that needs confirmation.

Output format:
Use the knowledge base entry template.

Component 14

Triage rules worksheet

CategoryExamplesPriorityOwnerAutomation allowed?Escalation rule
Sales inquiry
General question
Support request
Billing question
ComplaintNo or limited
Urgent issueNo or limited
Spam or irrelevant

Component 15

Triage prompt

Act as a support triage assistant.

Context:
Business: [business]
Categories: [list categories]
Priority rules: [rules]
Escalation rules: [rules]

Incoming message:
[Paste message]

Task:
Classify the message and recommend the next step.

Constraints:
- Don't draft a customer response unless asked.
- Don't assume facts not in the message.
- If the message involves complaint, refund, urgent issue, sensitive information, or legal/financial/medical risk, flag for human review.

Output format:
Return:
1. Category
2. Priority
3. Summary
4. Suggested owner
5. Missing information
6. Escalation needed? Yes/no and why

Component 16

Conversation QA scorecard

Use this when reviewing chatbot logs, email drafts, or AI-assisted support conversations.

CheckScore 1-5Notes
Accurate based on approved knowledge
Clear and easy to understand
Matches brand voice
Doesn't overpromise or invent facts
Handles sensitive information appropriately
Escalates when needed
Captures useful context for handoff
Gives the customer a clear next step

Component 17

Customer experience metrics tracker

Track baseline before launch, then compare after the workflow is live.

MetricBaselineWeek 1Week 2Notes
First response time
Resolution time
Escalation rate
First contact resolution
Customer satisfaction
Lead response rate
Missed follow-ups

Component 18

Module 6 deliverable worksheet

Workflow chosen:
[Website assistant / AI-assisted email response / follow-up sequence / knowledge base and triage]

Problem this workflow solves:
[Describe the current friction]

Audience:
[Prospects/customers/clients/users/etc.]

Scope:
[What the workflow handles]

Out of scope:
[What it must not handle]

Approved knowledge:
[Sources, policies, FAQs, pages, documents]

Escalation rules:
[Rules]

Human review process:
[Who reviews, how often, and what they check]

Baseline metric:
[Current response time/resolution rate/CSAT/etc.]

Launch checklist:
- Approved knowledge loaded
- Escalation rules tested
- Sensitive data rules checked
- Real questions tested
- Human handoff tested
- Review schedule set

Two-week review notes:
[What happened after launch]

Workflow changes:
[What you'll improve next]