Social media plays a major role in promoting a business these days. But with so many options available, choosing the right social media management tools can be daunting. You need something that is convenient and effective in reaching your marketing goals.
Fortunately, to save you the trouble of looking up every option, we have rounded up some of the best ones out there. Here are several tools that you can use to manage your social media marketing campaign.
Social Media Business Tools List
We’ve included pricing here, but please note that some companies do not display pricing or don’t provide visibly detailed cost on their website until you try their product. Information here is collected via research and social media tool investment may be different.
1. Hootsuite
This is one of the most popular social media tools, with more than 10 million users. You can use it for scheduling and analyze your marketing efforts because it can also generate key activity reports. HootSuite also offers tools that can be used by a team of marketers. You can assign tasks to different members of your team and approve content before it goes live. It supports scheduling for Instagram, Facebook, Twitter, LinkedIn, YouTube and WordPress. You can also schedule posts from your mobile device with the HootSuite app.
Plans and Pricing
Free – Manage up to 3 social profiles for free
Pro – $14.99 per month or $9.99 per month if you pay yearly
Business – $6,500 per year
Enterprise – 16,000 per year
2. AgoraPulse
This tool allows you to schedule your posts for Facebook, Instagram and Twitter from a single location. It also supports LinkedIn and Google+. AgoraPulse can also generate reports for your social networks, enabling you to analyze the performance of your marketing activities.
Plans and Pricing
Small – $49 per month (3 profile limit)
Medium – $99 per month
Large – $199 per month
Enterprise – $299 per month
3. Bitly
The great thing about this tool is that you can use it for click reporting and for shortening URLs. It works great with Twitter, which features short posts. Bitly allows you to track visitor clicks so that you can monitor how your content is doing. Use this tool to shorten URLs when you share them if you want to also see if people are engaging with your content beyond social media.
Price: Free with available enterprise solutions.
4. Buffer
You can use Buffer to share posts on Facebook, Google+, LinkedIn, Pinterest and Twitter. It works by turning links into social media content and scheduling them for publication on these networks.
Plans and Pricing
Individual – Free
Awesome – $10 per month
Small – $99 per month
Medium – $199 per month
Large – $399 per month
5. CrowdBooster
As the name suggests, this tool can help you optimize your marketing actions to drive more traffic to your site. CrowdBooster is one of the social media management tools that can generate analytics in an instant. It also includes an option for scheduling Twitter posts at the best times.
This company is currently not accepting any new signups.
6. Edgerank Checker, Now Part of SocialBakers
This tool from SocialBakers allows you to customize Facebook posts for better engagement. Edgerank Checker can help you optimize your Facebook posts for greater newsfeed response.
Plans and Pricing
5 pages – Monitor 5 company pages for $120 per month
10 pages – Monitor 10 pages for $240 per month
20 pages – Monitor up to 20 pages for $480 per month
7. EveryPost
This tool works by curating visual content, customizing it into a unique post and sharing it on social networks. You can use EveryPost for sharing content on Facebook, Google+, LinkedIn, Pinterest, Tumblr and Twitter. You can also use it to share posts from your iPhone or Android device.
Plans and Pricing
Personal – Free
Pro – $9.99 per month
Plus – $29.99 per month
Advanced – $49.99 per month
Teams – $99.99 per month
8. IFTT (used by us)
This is an automation tool that you can use for promoting your business on Twitter, Facebook, and other networks. IFTT stands for “if this, then that”. The tool allows you to set rules called recipes for sharing content on social media. For instance, you can set a rule that automatically posts your Instagram images to your Twitter and Pinterest profiles. IFTT is easy to use, making it a popular choice among marketers.
Price: Free to use.
9. MeetEdgar
Aside from having a catchy name, MeetEdgar is a tool that can help you recycle your posts. This way, you can generate more traffic with the same content because the tool will repost them at pre-set times. It’s an automated queue that never runs out.
Pricing: $79 per month or $49 if you pay yearly ($588 per year).
10. Socedo
This tool can help you find and generate leads on social networks. Socedo works with LinkedIn and Twitter accounts.
Pricing: You must request a price quote.
11. Audiense, Formerly SocialBro
Audiense provides good consumer and engagement statistics to help you grow your business. This is one of the social media management tools that can help you create ads, schedule content and generate reports on the network.
Price: Starting from $31 per month, billed annually.
12. SocialFlow
This tool is designed for managing several paid social media campaigns in just one place. The great thing about SocialFlow is that it suggests pins, posts and tweets that you should promote. This way, you can analyze your campaigns based on keywords and segmentation.
Pricing: You will need to contact them for a product tour.
13. Sprout Social
If you are handling not just one but multiple social accounts, then Sprout Social could be the tool you need. Managing multiple Facebook and Twitter accounts is easy when you are using this tool.
Plans and Pricing
Premium – $99 per month
Teams – $149 per month
Enterprise – $249 per month
14. Tailwind (we use this too)
If you are active on Pinterest or need to be, then this tool is just the thing you need. As the official partner for marketing activities on Pinterest, Tailwind can help you in creating and scheduling your posts at the busiest times. Aside from allowing you to make “multi-board” pins, you can also use it for bulk uploads and manage multiple Pinterest accounts. They also recently added Instagram support, so now you can schedule all your images for the most optimal times.
Plans and Pricing
Plus – $9.99 per month
Professional – $799 per month
Enterprise – Must contact them with your needs.
15. Revive Social (currently used by us)
Revive social provides two WordPress plugins for social media. These are Revive Old Post and Revive Network. Revive old posts lets you automatically share your content on Twitter, Facebook, LinkedIn and Tumblr. You have complete control of how often you want it to share your stuff. It can also add hashtags automatically (By using the category of the post).
Revive Network helps you grow your network by automatically sharing content from other people in your industry. It supports Facebook and Twitter. For both plugins, you can literally schedule and forget about them.
Plans and Pricing
Revive Old Post:
Personal – $75
Business – $149 (3 sites)
Marketer – $299 (unlimited sites)
Revive Network:
Currently in closed beta but pricing will be available soon.
Some of these tools can be used with just one or two social networks, while others can help you manage accounts on multiple networks. Some are designed to work only with short posts, while others can work with different kinds of content. Some of the tools can be used for free, while others are tied to a paid or premium account.
Choosing the best social media management tool to use depends on your business and marketing goals. It is not about having many social accounts, but having at least one that can generate traffic to your website. It involves identifying the network or networks where your target audience is most active. Also, it involves creating relevant content and engaging with your visitors. Aside from the tool itself, what matters is how you use it for your marketing campaigns.
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I’m a freelance copywriter and SEO specialist. I aim to empower individuals and businesses with impactful marketing solutions and insights. In my downtime, I recharge by embracing the beauty of nature or cherishing moments with my loved ones. If you found value in this post, please consider sharing it.
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