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8 hype lessons from Marvel’s Avengers: Doomsday campaign
The first official Avengers: Doomsday trailer hit 503 million views in 24 hours, while premium-format ticket presales reached $16.5 million on day one — five months before the film even opens. Marvel's massive budget certainly helped.…
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Fresh perspectives to help you grow your business.
5 Lead Magnet Ideas for Every Stage of The Buyer’s Journey
Are you trying to increase subscribers and boost sales? Persuading people to share their contacts is tough, but using the right lead…
Google Uses Sitewide Signals to Rank Web Pages
Generally, SEOs have long suspected that Google uses sitewide signals to rank individual pages on websites. So it was nice to see…
Massive Transformative Purpose: This Idea Can Change Everything
The massively transformative purpose, also known as massive transformative purpose or MTP for short, is something I came across by accident. A…
How to Design an Effective Shipping Pricing Strategy for Your Business
You have finally opened your online business and ventured into the endless possibilities of eCommerce. The days you spent thinking of the…
Is Conscious Marketing the Future Approach for Brands?
Conscious marketing aims to bring authenticity and human goodness back into marketing. Depending on who’s asked, people who practice the idea generally…
How to Write Web Copy Without Copywriting Experience
New companies need to invest in what matters most, and web copy is one of those things. However, not all companies can…
