I have basically zero marketing budget. Where do I even start?
Tech Help Canada Answer
Answered by Tech Help Canada Staff on July 6, 2026.
Start with what costs time instead of money, mainly your own content. For example, a blog post that answers questions your customers actually ask can drive traffic for months without spending a dollar on ads.
You could focus on three things:
- If your business is eligible for a Google Business Profile, complete it so customers can find you in local searches.
- Post consistently on one social platform where most of your customers already spend time (and repost all that content on others that have your audience).
- Write content that targets the problems your customers have. HelperX Bot can help you brainstorm keyword and content ideas.
Our content marketing strategies guide can help you get up to speed on important concepts and tactics: https://techhelp.ca/content-marketing-strategies/
