No one likes looking for customers consistently but it’s a necessary part of doing business. Sometimes you have to find customers and at times, they’ll find you. The key is increasing the number of customers that find you and that’s what inbound marketing is about. You see, customer attraction is better than “hunting” for new … Read more
Conversion rate optimization. It should go without saying that doing business online is almost entirely different from conducting in-store sales. However, some things in business don’t change, no matter which way you choose to offer your services and products. Customer experience should always be high on your list when you’re making a marketing strategy. You … Read more
Honestly look at your website. Is it filled with sales pitches? Is it all about you? Well, that’s all brochure type outbound marketing. The thing is your website isn’t just a brochure or a glorified business card. Your site is also a means to capture attention, connect, and build trust with consumers. This article discusses … Read more
The term inbound marketing has become immensely popular, so much so that many consider it as an interchangeable term for content marketing. If you feel that they are just two names for the same thing, then you are not alone. Truth be told, marketing is more confusing today than ever. Of course, inbound marketing and … Read more
A large number of marketers in the B2B sector are moving their focus from outbound marketing (a traditional form of marketing) to inbound marketing. While both forms of marketing techniques are effective, opportunities to generate leads and conversions are more considerable in inbound marketing. This publication is intended as a guide to inbound marketing B2B. … Read more
Have you heard about inbound marketing but aren’t entirely sure what it is or what tools you need to implement an inbound marketing strategy? Today, we will be covering all of these and provide you with three inbound marketing tools that are completely free to use… no catch. Let’s briefly take a look at what … Read more
Are you ready to start your very own inbound marketing campaign? Are you looking for ways to improve the inbound marketing campaign that you already have? No matter what stage you are at, here’s how to effectively run it. You may have heard about many brands reporting impeccable success from using inbound marketing. Naturally, you … Read more