Growth Blog
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Today’s signal
HubSpot restores Outlook email and calendar connections after Microsoft outage
HubSpot’s Outlook inbox and calendar connections are operational again after a Microsoft 365 outage. The company marked its incident resolved on November 13, 2026. Partial disruption affected three regions HubSpot’s incident notice described partial unavailability in…
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6 Actionable Branding Strategies You Can Adopt Right Away
How are you coping in the current business environment? And what is your focus? For some businesses, it's all about scaling. Others…
5 lead magnet ideas for every stage of the buyer’s journey
A lead magnet is a useful resource you offer in exchange for permission to follow up, usually with an email address. It…
How Google uses sitewide signals to understand pages
Yes, Google ranks individual pages. But those pages are not judged in isolation. The original discussion around this topic was sparked by…
Massive transformative purpose: how to write one that guides your business
Instead of asking “What do we sell?” ask, “What future are we trying to make more likely?” A massive transformative purpose, or…
Shipping pricing strategy: how to charge without losing margin
The right shipping price is not always the cheapest one. It is the one customers can understand before checkout and your business…
Is Conscious Marketing the Future Approach for Brands?
Conscious marketing aims to bring authenticity and human goodness back into marketing. Depending on who’s asked, people who practice the idea generally…
