900+ Power Words To Increase Conversions

Using ‘Power Words’ in your copy can increase engagement.

Power words are words with emotional meaning or the power to evoke certain emotions. You’ll find them in top-performing content online and offline.

Using power words can create a visceral connection between your content and readers.

Consider verbs (a word for action or state) like:

• Transform
• Strive
• Exciting
• Explosive

Or adverbs (word modifiers) like:

• Surprisingly
• Devastatingly
• Drastically
• Today

Using these creative expressions properly, you can transform a boring title into a captivating one.

Consider these examples:

Amazon uses the power word, Start and Free to promote Prime Video and The Tomorrow War. In addition, the words Original and Prime are also power words.

This landing page from Semrush uses power words like Score to evoke the feeling of winning.

We used several power words in this copy to elicit feelings of trust and achievement.

There are many types of power words. Here’s a list of power words sectioned by type to improve your copy.

Happiness Power Words

Ever watched a movie scene and smiled throughout? These power words can evoke such feelings of joy. 

Euphoria	Confidence
Love	Euphoric
Contentment	Enthusiasm
Harmony	Exultation
Magnificence	Zest
Serendipity	Zen
Gratitude	Rapture
Optimism	Vigour
Abundance	Pleasure
Splendour	Awe-inspiring
Radiance	Jubilation
Inspiration	Positive
Bliss	Glee
Awe	Profound
Miracle	Brilliance
Laughter	Victory
Freedom	Unconditional Love
Triumph	Amazing
Awestruck	Heartwarming
Ecstasy	Effortless
Ecstatic	Brilliant
Empowerment	Blissful
Exhilaration	Cheer
Flourish	Wonderful
Fulfillment	Thrive
Glorious	Empower
Jubilant	Healthy
Marvel	Bravery
Pride	Astounding
Ravishing	Light
Rejoice	Extraordinary
Relish	Celebrate
Thrill	Legendary
Vitality	Inspiring
Wonder	Alive

Energetic and Encouraging

Energetic and encouraging power words can evoke feelings of eagerness and anticipation.

Gratified	Charismatic
Supercharge	Dash
Forceful	Exhilarated
Gutsy	Fantastic
Enchanting	Fresh
Fiery	Inspiring
Ferocious	Intriguing
Galvanized	Marvelous
Electric	Noisy
Earnest	Providential
Enlivened	Rejuvenated
Eager	Relentless
Boost	Rousing
Fortunate	Serene
Fortuitous	Unstoppable
Daring	Vivacious
Dynamic	Worthy
Promising	Amp
Radiant	Contest
Lucky	Electrify
Optimistic	Quick-start
Joyful	Jumpstart
Motivated	Speed
Lighthearted	Kick-off
Powerful	Ignite
Hopeful	Cheerful
Honored	Blast
Jubilant	Ecstatic
Hilarious	Bolt
Vibrant	Launch
Miraculous	Brilliant
Passionate	Transcendent
Hardworking	Amazing
Healthy	Phenomenal
Breathtaking	Spectacular
Colossal	Hero
Courage	Valiant
Incredible	Marvelous
Triumphant	Fearless
Legend	Stupendous
Victory	Empower
Unbeatable	Audacious
Graceful	Revel
Splendid	Cheer
Effortless	Uplifting

Humor

Practically everyone loves to laugh. Use these power words if you have content or products with comedic elements.

Hilarious	Absurd
Jaunty	Amusement
Humorous	Farce
Droll	Fun
Impish	Funniest
Irreverent	Hilarity
Ludicrous	Jokes
Comical	Laugh
Playful	Outlandish
Farcical	Ridiculous
Amusing	Risible
Jocose	Silly
Bawdy	Whimsical
Frivolous	Wild
Clever	Witty
Quizzical

Fear

Fear is probably the most potent motivator here, but you should use it thoughtfully. That’s because such power words can cause people to make decisions they wouldn’t have otherwise.

The reaction people often have to fear is panic, which narrows their attention to the degree that they may overlook important details about your product.

“Remember, with great power comes great responsibility,” says Uncle Ben to young Peter Parker in the movie, Spider-Man (2002).

Blinded	Gullible
Backlash	Frantic
Bomb	Injure
Buffoon	Insidious
Cadaver	Bufoon
Bloody	Holocaust
Apprehensive	Catastrophe
Awe-inspiring	Caution
Chilling	Collapse
Dismal	Corpse
Dreadful	Crazy
Foreboding	Cripple
Frightful	Crisis
Frigid	Danger
Horrific	Dark
Loathsome	Deadly
Menacing	Death
Beating	Frightening
Ominous	Deceiving
Paralyzing	Destroy
Panic-stricken	Devastating
Petrified	Disastrous
Scaremongering	Doom
Sinister	Drowning
Terrified	Dumb
Terrible	Embarrass
Traumatic	Fail
Agony	Feeble
Apocalypse	Fired
Beware	Gambling
Armageddon	Fool
Assault	Fooled
Blood	Hack
Bloodbath	Hazardous
Bloodcurdling	Hoax
Blunder	Hurricane
Bumbling	Epidemic
Plunge	Annihilate
Plague	Cataclysmic
Refugee	Cringeworthy
Revenge	Fugacious
Scary	Havoc
Pummel	Nerd
Reckoning	Scream
Dangerous	Searing
Invasion	Shame
IRS	Shatter
Jail	Shellacking
Jeopardy	Shocked
Lawsuit	Silly
Looming	Slaughter
Last chance	Slave
Worry	Strangle
Lunatic	Stupid
Played	Suffering
Lurking	Suicide
Massacre	Tailspin
Meltdown	Tank
Mired	Targeted
Mistake	Teetering
Murder	Terror
Nightmare	Terrorist
Painful	Torture
Pale	Toxic
Panic	Tragedy
Peril	Trap
Plummet	Trauma
Piranha	Vaporize
Pitfall	Victim
Poison	Volatile
Poor	Vulnerable
Prison	Warning
Terrifying	Wounded
Risky	Wreaking havoc

Efficiency

Most individuals and business owners consider efficiency important. Use these power words to help your audience feel confident that you or your product can do the job efficiently.

Remarkable	Accessible
Far-reaching	Cheat-sheet
Resourceful	Cinch
Result oriented	Easy
Expeditious	Effortless
Productive	Hacks
Flawless	Minimal
Speedy	No-hassle
Successful	On-demand
Savvy	Painless
Revolutionary	Simple
Proficient	Step-by-step
Swift	Straightforward
Institute	Stress-free
Effective	Systematic
Impressive	Tips
Streamlined	Tricks
Efficient	Unimpeded

Prestige

Does your audience strive towards prestigious things? If so, you can use these power words to evoke the feeling of prestige.

Select	Allure
Luxurious	Captivating
Respected	Charismatic
Elite	Crave
Illustrious	Desire
Venerable	Embrace
Admirable	Enchanting
Glorious	Enthralling
Splendid	Exclusive
Cultivated	Glamorous
Outstanding	Hidden
Notable	Magnetic
Highbrow	Members-only
Well distinguished	Never-before-seen
Exceptional	Private
Remarkable	Refined
Elevated	Sophisticated
Superb	Suave
Renowned	Thrilling
Exalted	Urbane
Well regarded	Worldly
Expensive

Nostalgia

Evoke positive memories with these nostalgic power words.

Fondness	Ageless
Nostalgic	Distinguished
Melody	Eternal
Enduring	Eventful
Remembered	Everlasting
Luminous	Forever
Innocence	Historic
Reflection	Illustrious
Classic	Inexplicable
Heartfelt	Lasting
Honored	Memorable
Magnified	Monumental
Retain	Significant
Ardent	Treasured
Cherished	Undeniable
Intimate	Unforgettable
Beloved	Warmth
Timeless

Lust and Desire

Sex sells, and power words that inspire lust can make a struggling product or idea successful.

Delirious	Riveting
Dirty	Lovely
Depraved	Mouthwatering
Engaging	Wet
Enchanting	Fascinate
Fascinated	Forbidden
Heat	Frisky
Impassioned	Goosebumps
Intoxication	Hanker
Longing	Heavenly
Magnetic	Hottest
Rapture	Hypnotic
Sensual	Impure
Temptation	Indecent
Thrilling	Intense
Allure	Intoxicating
Arouse	Itching
Bare	Juicy
Begging	Kinky
Beguiling	Kiss
Brazen	Lascivious
Charm	Lewd
Cheeky	Lick
Climax	Lonely
Crave	Love
Delight	Pleasurable
Alluring	Divine
Appealing	Embrace
Ardent	Enchant
Bliss	Enthralling
Captivating	Entice
Craving	Entrance
Desire	Excite
Devotion	Explicit
Ecstasy	Exposed
Fascinating	Whip
Wanton	Wild
Sleazy	Charismatic
Spank	Compelling
Sleeping	Obsession
X-rated	Promiscuous
Sneak peek	Spellbinding
Naughty	Spicy
Nude	Steamy
Obscene	Stimulating
Orgasmic	Strip
Passionate	Sweaty
Pining	Tantalizing
Pleasure	Taste
Provocative	Tawdry
Racy	Tease
Raunchy	Tempting
Risque	Tickle
Rowdy	Tight
Salacious	Tingle
Satisfy	Turn on
Saucy	Unabashed
Scandalous	Uncensored
Seduce	Untamed
Seductive	Untouched
Sex	Urge
Shameless	Voluptuous
Sinful	Vulgar
Lush	Intriguing
Lust	Flirt
Mischievous	Lure
Mouth-watering	Luscious
Naked	Yummy
Yearning	Brighten

Novelty

Convey that your content or product is fresh, unique, original, or unusual with these powerful words.

Unconventional	Announcing
Innovative	Discover
Bold	Extraordinary
Progressive	Hurry
Fresh	Insider
Breakthrough	Introducing
Spontaneous	Latest
Limitless	Life-changing
Curious	Magic
Astonishing	Miracle
Maverick	Now
Surprising	Odd
Adventurous	Remarkable
Novel	Sensational
Experimental	Shocking
Ingenious	Suddenly
Inspiring	Unusual
Creative	Wanted
Revolutionary	Weird
Vibrant

Trust

People buy from companies they trust. Here are some power words for evoking the feeling.

Reliable	Authentic
No-strings-attached	Best-selling
Unquestioned	Certified
Open	Ensured
Steadfast	Expert
Dependable	Fool-proof
Noble	Guaranteed
Responsible	Honesty
Esteemed	No-questions-asked
Honest	Official
Believable	Privacy
Trustworthy	Professional
Results	Protected
Secure	Proven
Respected	Recognized
Stalwart	Refund
Loyal	Risk-free
Certain	Sample
Valid	Scientific
Verified	Studies
Legitimate	Tested
Solid	Trial
Respectable	Unconditional
Endorsed	Worldwide

Beauty

These power words can help convince people to view things more attractively.

Elegant	Beautiful
Exquisite	Classy
Gorgeous	Dazzling
Lovely	Graceful
Splendid	Grand
Magnificent	Handsome
Breathtaking	Heavenly
Scenic	Intoxicating
Refined	Marvelous
Charming	Pleasing
Bewitching	Spell-binding
Alluring	Stunning
Angelic	Sublime
Delightful	Swoon-worthy
Radiant	Tantalizing
Appealing	Vivid

Transformative

Show people that your product or content can transform their lives, business, or something else.

Accelerate	Success
Adventure	Triumph
Amplify	Achieve
Beyond	Validate
Breakthrough	Win
Catalyze	Master
Change	Courageous
Clarify	Fix
Deepen	Confront
Elaborate	Freedom
Elevate	Tenacious
Emerge	Convert
Enhance	Defy
Evolve	After
Expand	Dominate
Illuminate	Renew
Innovate	Overcome
Refine	Victory
Reinvent	Fulfill
Revitalize	Learn
Revive	Journey
Revolutionize	Fearless
Transform	Complete
Uplift

Anger

Want to elicit the feeling of anger? Well, here you go.

Abhorrent	Debase
Abuse	Defile
Aggressive	Arrogant
Animosity	Ass kicking
Annoying	Delinquent
Brutal	Backstabbing
Contemptuous	Barbaric
Dangerous	Bash
Enraged	Beat down
Ferocious	Big mouth
Fierce	Blatant
Fury	Bullsh*t
Hateful	Cheat
Hostile	Bully
Indignant	Clobber
Irritable	Clown
Offended	Cocky
Outraged	Corrupt
Poisonous	Coward
Vengeful	Crooked
Violently	Crush
Wrathful	Curse
Kick	Misleading
Kill	Lollygag
Demolish	Knock out
Desecrate	Know it all
Knock	Lies
Disgusting	Livid
Dishonest	Loathsome
Distorted	Loser
Evil	Lying
Exploit	Maul
Force-fed	Broke
Foul	Sneaky
Full-of-sh*t	Fear
Freaking out	Rant
Greedy	Diatribe
Gross	Weak
Harass	Provoke
Hate	Morally bankrupt
High and mighty	Thug
Horrid	Agitate
Infuriating	Annoy
Jackas$	Pissed off
Nasty	Obnoxious
Rampant	Snob
Repugnant	Slander
Rotten	Snooty
Smug	Terrorize
Trash	Ravage
Sick and tired	Raise hell

Greed

Greed can corrupt even the purest souls, so use these power words responsibly.

Amassing	Jackpot
Avarice	Bargain
Covetous	Lowest price
Desiring	Luxurious
Excess	Marked down
Extravagant	Bonanza
Gluttony	Massive
Grabbing	Billion
Hoarding	Cash
Lusting	Discount
Materialistic	Dollar
Money	Prize
Possessive	Profit
Power	Rich
Rapacious	Savings
Selfish	Treasure
Spiteful	Golden
Vicious	Wealthy
Fortunate	Greatest
Frugal	Smart
Free	Exclusive
Amplify	Attractive
Skyrocket	Six-figure
Elite	Legendary
Noteworthy	Prosperous
Kick ass	High-paying
Monetize	Quick-witted
Booming	Undefeated
Wealth	Gift

Safety and Security

Armored	Privacy
Careful	Anonymous
Cautious	Proven
Defensive	Backed
Guarded	Recession-proof
Immune	Refund
Insured	Certified
Invulnerable	Endorsed
Protected	Ironclad
Reliable	Rock-solid
Resilient	Foolproof
Risk-free	Science-backed
Safe	Scientific
Secure	Safety
Shielded	Accredited
Strong	Legitimate
Sturdy	Trustworthy
Unassailable	That never fails
Unwavering	Genuine
Dependable	World-class
Don’t worry	Permanent
Guaranteed	Bona fide
Authoritative	Approved
Recognized	Official
No strings attached	Unconditional
Money-back	Guilt-free

Temptation and Prohibition 

Tell a child not to do something without explaining why and chances are, they’ll do that thing. That’s because curiosity is powerful. So use these prohibition and temptation power words to make people curious.

Restricted	Under wraps
Sealed	Undercover
Be the first	Underground
Become an insider	Under-the-table
Bizarre	Undisclosed
Class full	Unexpected
Closet	Unlock
Elusive	Unreachable
Hilarious	Unspoken
Private	Uncensored
Never seen before	Smuggled
Off the record	Strange
Off-limits	Tried to hide
Outlawed	Unauthorized
Illusive	Unveiled
Incredibly	Withheld
Insane	Illegal
Interesting	Insider
Invitation only	Little-known
Key	Hidden
Login required	From the vault
Members only	Hush-hush
Myths	Forgotten
Odd	Ancient
Lost	Zany
On the QT	Wacky
Priceless	Exotic
Privy	Cloak and dagger
Psycho	Spellbound
Uncharted	Sacred
Unconventional	Timeless
Undiscovered	Confessions
Unexplained	Controversial
Unexplored	Cover-up
Unheard of	Majestic
Unsung	Glorious
Untold	Primordial
Unusual	Resplendent
Trade secret	Splendor
Spoiler	Charismatic
Supersecret	Eloquent
Thought-provoking	Blessed
Top secret	Traditional
Classified	Unusual
Concealed	Backdoor
Forbidden	Authoritative
Shocking	Unexplained

Using Power Words In Your Copy

Here are some of the most common content types where people use power words and a tip or consideration for each.

Headlines

Your headline is the first impression of your content, and it determines whether someone reads further. Power words add intrigue, urgency, or excitement, making your headline irresistible.

For example, a headline like “Unlock the Secrets to Effortless Success” evokes curiosity, while “10 Breathtaking Photos That Will Inspire Your Next Adventure” sparks awe.

To write effective headlines, think about the emotion you want to evoke—curiosity, ambition, or joy—and select words that naturally convey those feelings. Words like “ultimate,” “life-changing,” and “proven” can create a sense of value and authority. Just be sure your headline aligns with your content to avoid clickbait pitfalls.

Social Media Posts

On social media, power words work as emotional triggers to increase engagement. They can reflect your brand’s personality while prompting your audience to act, share, or feel something.

For instance, a post like “5 Unbeatable Hacks to Skyrocket Your Productivity” inspires curiosity and promises value. On the other hand, “Don’t Miss This Life-Changing Webinar!” conveys urgency and excitement.

The key is to match the tone of the platform and your goals. Instagram might call for fun and excitement, while LinkedIn may require a professional yet compelling voice. Align power words with your objectives.

Email Subject Lines

In a crowded inbox, your email subject line is make-or-break. A single power word can mean the difference between a message being opened or ignored. Subject lines like “Unveiled: The Secret Sauce for Doubling Your Revenue” pique curiosity, while “Limited-Time Offer: Unlock Exclusive Perks Today” emphasizes urgency and exclusivity.

To craft effective subject lines, focus on creating a sense of importance or intrigue without being overly vague. Incorporate words like “secret,” “exclusive,” or “proven” to create anticipation, but keep your subject lines concise and directly tied to the email content.

Calls-to-Action (CTA)

CTAs are where the action happens. A well-crafted CTA inspires immediate responses and makes the next step feel easy and exciting. For example, “Claim Your Free Trial Now” creates a sense of urgency and value, while “Discover Your Personalized Plan” evokes curiosity and personalization.

When writing CTAs, opt for strong verbs like “unlock,” “get,” or “start” paired with benefit-focused power words. Your goal is to make the action seem rewarding and necessary. CTAs with a clear emotional appeal tend to perform better, so emphasize what the user gains.

Further, consider what came before the CTA. Have you emphasized the benefits of the product very well? If so, in some cases, a more action-focused CTA may be enough, such as “Get Started” or “Buy Now.”

Product Descriptions

Product descriptions aren’t just about listing features—they’re about painting a picture of how the product will improve the customer’s life. Power words help you convey this transformation.

For example, “Transform your workspace with this game-changing organizer” suggests revolutionary benefits, while “Experience unmatched comfort with the Zen luxurious mattress” appeals to sensory desires.

To write effective product descriptions, focus on benefits rather than just features. Use words that make the product feel exclusive, innovative, or necessary and tie them back to the customer’s needs or aspirations.

Blog Content

Power words in blog posts keep readers invested while helping you emphasize key points. The right words can make them more memorable. For example, a title like “How to Dominate Your Market with Proven Strategies” conveys authority and ambition, while “The Ultimate Guide to Achieving Financial Freedom” uses aspirational language to inspire.

But don’t stop at just your headlines. Throughout your post, strategically incorporate power words in subheads and transitions to maintain a strong emotional connection with readers. This can keep the narrative flowing and reinforce your message.

Sales Pages

Sales pages are designed to persuade readers to take action, and power words are key to making your pitch compelling. These words tap into emotions like excitement, fear of missing out, or trust, driving readers closer to conversion.

For example, a headline like “Guaranteed Results or Your Money Back!” builds trust by reducing risk, while “Join Thousands Who’ve Transformed Their Lives” uses social proof to establish credibility.

Effective sales pages sprinkle power words across multiple elements:

• Subheads: Keep readers engaged with phrases like “What Makes This Life-Changing Solution Unique?”
• Testimonials: Highlight customer success stories with power phrases like “Unbelievable results in just 30 days!”
• CTAs: Motivate action with phrases like “Act Now to Secure Your Spot!”

Use powerful words to amplify the sense of urgency and value. The goal is to make the reader feel the offer is too good to pass up.

Testimonials

As noted earlier, testimonials with power words amplify their emotional impact, adding weight to your claims.

When showcasing testimonials, select ones that naturally include phrases highlighting results, emotions, or benefits. Testimonials with phrases like “outstanding improvement” or “unparalleled support” strengthen your credibility.

Bullet Lists

Bullet lists allow you to summarize key points quickly, and power words make them more engaging and persuasive. For example:

• “Save time and money without sacrificing quality.”
• “Boost energy and productivity with our all-natural formula.”

Incorporate action verbs and vivid adjectives that emphasize the benefits or outcomes. This ensures your list captures attention while remaining scannable and effective.

Opt-In Boxes

Opt-in boxes need to be compelling enough to capture email addresses. Power words create urgency and highlight the value of the offer. For example, “Sign Up for Free Access to Insider Secrets” builds intrigue, while “Join 10,000+ Subscribers Unlocking Their Potential” leverages credibility and exclusivity.

Focus on benefit-driven phrases that make the reader feel like they’re gaining something valuable or exclusive by signing up.

Homepage

The homepage sets the stage for your brand, and using power words here can make a lasting impression. For example, “Empowering You to Achieve the Extraordinary” inspires ambition, while “Discover a World of Possibilities with Us” invites exploration.

Use powerful words in your value proposition and throughout your homepage copy to highlight what makes your brand unique and how it serves your audience’s needs.

Business Names

A memorable name is crucial for brand recognition, and power words can set you apart. For example, “Savvy Startups” is clever and aspirational, while “Bold Moves Coaching” conveys transformation and courage.

When choosing a name, focus on words that evoke emotion or aspiration. A good name communicates your brand’s core promise.

Author Bios

Author bios are your opportunity to establish authority while showing personality. Power words make them impactful, as seen in:

• “Helping ambitious entrepreneurs reach their full potential” – conveys purpose and relatability.
• “Hailed as a trailblazer in marketing innovation” – highlights expertise and credibility.

Infuse your bio with descriptive language that aligns with your brand’s tone to stand out in competitive spaces.

YouTube Titles

In the crowded world of YouTube, titles need to grab attention immediately. An example of someone who does this remarkably well is Alex Hormozi.

Titles like “How to Get SO Rich You Question the Meaning of Life” and “13 Years of Brutally Honest Business Advice in 90 Minutes” evoke curiosity, urgency, and emotional engagement. Words like “brutally,” “honest,” “so rich,” and “wake the f*ck up” resonate deeply with viewers because they tap into desires for transformation, authenticity, and urgency.

These titles make the videos stand out in a very crowded space. In general, pair strong power words with a promise of value to make viewers click, but ensure the title aligns with the content.

Book Titles

Book titles often determine whether a reader picks up a book, and power words play a critical role in making them stand out. Effective titles combine emotional language, bold phrasing, or aspirational tones to engage the audience immediately.

Examples:

• “The Subtle Art of Not Giving a Fck”* juxtaposes boldness with unconventionality.
• “You Are a Badass: How to Stop Doubting Your Greatness” inspires confidence and empowerment.
• “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” highlights practicality and value with words like “easy” and “proven.”
• “Can’t Hurt Me: Master Your Mind and Defy the Odds” uses “master” and “defy” to evoke resilience and determination.

Combine emotional or bold language with clear hints of the book’s benefits to create a title that stands out in competitive markets.

Practice Makes Perfect When Uisng Power Words

Crafting content that attracts attention and matches the intentions of the target audience is vital. After all, the goal of copywriting is to persuade. But learning when and how to use power words for maximum effect does take practice.

When used strategically, power words can drastically improve how your content resonates with the audience. They have the transformative ability to lift any work from commonplace to captivating.

If you are looking to level up your content, consider giving us a shout.