900+ Power Words To Increase Conversions

Using ‘Power Words’ in your copy can increase engagement.

Power words are words with emotional meaning or the power to evoke certain emotions. You’ll find them in top-performing content online and offline.

Using power words can create a visceral connection between your content and readers.

Consider verbs (a word for action or state) like:

  • Transform
  • Strive
  • Exciting
  • Explosive

Or adverbs (word modifiers) like:

  • Surprisingly
  • Devastatingly
  • Drastically
  • Today

Using these creative expressions properly, you can transform a boring title into a captivating one.

Consider these examples:

Amazon uses the power word, Start and Free to promote Prime Video and The Tomorrow War. In addition, the words Original and Prime are also power words.

This landing page from Semrush uses power words like Score to evoke the feeling of winning.

An example of a landing page that uses power words.

We used several power words in this copy to elicit feelings of trust and achievement.

An example of a page that uses power words in its title and body copy.

There are many types of power words. Here’s a list of power words sectioned by type to improve your copy.

Happiness Power Words

Ever watched a movie scene and smiled throughout? These power words can evoke such feelings of joy. 

EuphoriaConfidence
LoveEuphoric
ContentmentEnthusiasm
HarmonyExultation
MagnificenceZest
SerendipityZen
GratitudeRapture
OptimismVigour
AbundancePleasure
SplendourAwe-inspiring
RadianceJubilation
InspirationPositive
BlissGlee
AweProfound
MiracleBrilliance
LaughterVictory
FreedomUnconditional Love
TriumphAmazing
AwestruckHeartwarming
EcstasyEffortless
EcstaticBrilliant
EmpowermentBlissful
ExhilarationCheer
FlourishWonderful
FulfillmentThrive
GloriousEmpower
JubilantHealthy
MarvelBravery
PrideAstounding
RavishingLight
RejoiceExtraordinary
RelishCelebrate
ThrillLegendary
VitalityInspiring
WonderAlive

Energetic

Energetic power words can evoke feelings of eagerness and anticipation.

GratifiedCharismatic
SuperchargeDash
ForcefulExhilarated
GutsyFantastic
EnchantingFresh
FieryInspiring
FerociousIntriguing
GalvanizedMarvelous
ElectricNoisy
EarnestProvidential
EnlivenedRejuvenated
EagerRelentless
BoostRousing
FortunateSerene
FortuitousUnstoppable
DaringVivacious
DynamicWorthy
PromisingAmp
RadiantContest
LuckyElectrify
OptimisticQuick-start
JoyfulJumpstart
MotivatedSpeed
LightheartedKick-off
PowerfulIgnite
HopefulCheerful
HonoredBlast
JubilantEcstatic
HilariousBolt
VibrantLaunch
MiraculousBrilliant
PassionateTranscendent
Hardworking
Healthy

Humor

Practically everyone loves to laugh. Use these power words if you have content or products with comedic elements.

HilariousAbsurd
JauntyAmusement
HumorousFarce
DrollFun
ImpishFunniest
IrreverentHilarity
LudicrousJokes
ComicalLaugh
PlayfulOutlandish
FarcicalRidiculous
AmusingRisible
JocoseSilly
BawdyWhimsical
FrivolousWild
CleverWitty
Quizzical

Fear

Fear is probably the most potent motivator here, but you should use it thoughtfully. That’s because such power words can cause people to make decisions they wouldn’t have otherwise.

The reaction people often have to fear is panic, which narrows their attention to the degree that they may overlook important details about your product.

“Remember, with great power comes great responsibility,” says Uncle Ben to young Peter Parker in the movie, Spider-Man (2002).

BlindedGullible
BacklashFrantic
BombInjure
BuffoonInsidious
CadaverBufoon
BloodyHolocaust
ApprehensiveCatastrophe
Awe-inspiringCaution
ChillingCollapse
DismalCorpse
DreadfulCrazy
ForebodingCripple
FrightfulCrisis
FrigidDanger
HorrificDark
LoathsomeDeadly
MenacingDeath
BeatingFrightening
OminousDeceiving
ParalyzingDestroy
Panic-strickenDevastating
PetrifiedDisastrous
ScaremongeringDoom
SinisterDrowning
TerrifiedDumb
TerribleEmbarrass
TraumaticFail
AgonyFeeble
ApocalypseFired
BewareGambling
ArmageddonFool
AssaultFooled
BloodHack
BloodbathHazardous
BloodcurdlingHoax
BlunderHurricane
BumblingEpidemic
PlungeAnnihilate
PlagueCataclysmic
RefugeeCringeworthy
RevengeFugacious
ScaryHavoc
PummelNerd
ReckoningScream
DangerousSearing
InvasionShame
IRSShatter
JailShellacking
JeopardyShocked
LawsuitSilly
LoomingSlaughter
Last chanceSlave
WorryStrangle
LunaticStupid
PlayedSuffering
LurkingSuicide
MassacreTailspin
MeltdownTank
MiredTargeted
MistakeTeetering
MurderTerror
NightmareTerrorist
PainfulTorture
PaleToxic
PanicTragedy
PerilTrap
PlummetTrauma
PiranhaVaporize
PitfallVictim
PoisonVolatile
PoorVulnerable
PrisonWarning
TerrifyingWounded
RiskyWreaking

Efficiency

Most individuals and business owners consider efficiency important. Use these power words to help your audience feel confident that you or your product can do the job efficiently.

RemarkableAccessible
Far-reachingCheat-sheet
ResourcefulCinch
Result orientedEasy
ExpeditiousEffortless
ProductiveHacks
FlawlessMinimal
SpeedyNo-hassle
SuccessfulOn-demand
SavvyPainless
RevolutionarySimple
ProficientStep-by-step
SwiftStraightforward
InstituteStress-free
EffectiveSystematic
ImpressiveTips
StreamlinedTricks
EfficientUnimpeded

Prestige

Does your audience strive towards prestigious things? If so, you can use these power words to evoke the feeling of prestige.

SelectAllure
LuxuriousCaptivating
RespectedCharismatic
EliteCrave
IllustriousDesire
VenerableEmbrace
AdmirableEnchanting
GloriousEnthralling
SplendidExclusive
CultivatedGlamorous
OutstandingHidden
NotableMagnetic
HighbrowMembers-only
Well distinguishedNever-before-seen
ExceptionalPrivate
RemarkableRefined
ElevatedSophisticated
SuperbSuave
RenownedThrilling
ExaltedUrbane
Well regardedWorldly
Expensive

Encouragement

These power words can help you encourage others.

JubilantSurprising
LegendTerrific
Life-changingThrive
MagicThwart
MarvelousTitan
MasterTough
Mind-blowingTriumph
MiracleTremendous
MiraculousUnbeatable
SensationalRadiant
SeizeBrighten
RemarkableVictory
SpectacularClassy
ScoreWondrous
SpineStupendous
PrevailVanquish
NobleUnbelievable
PerfectUnforgettable
PersuadeUnique
PhenomenalUnleash
SpiritCheery
PluckUplifting
Power-upValiant
SplendidJovial
PraiseValor
SpunkLogophile
RuleWonderful
StaggeringAmazing
StrengthenAscend
StrikingAstonishing
StrongAstounding
StuntAwe-inspiring
StunningAudacious
RevelWin
SupremeAwesome
UnstoppableVictorious
BackboneFulfill
BadassGlorious
BeatGlory
BeliefGraceful
BlissfulGrateful
BraveryGrit
BreathtakingGuts
BrilliantHappy
CelebrateHeart
EmpowerAcclaimed
EffortlessAdorable
DelightAffable
EpicAttainable
DominateBeauteous
ExcellentEncouraging
DefianceFlawless
CheerHero
ColossalHonor
CommandHope
ConquerIncredible
ExcitedInsightful
CourageJaw-dropping
DaringKudos
ExtraordinaryLiberate
DefeatLovable
Eye-openingMotivational
DignityOpenhearted
FabulousOptimistic
FaithOvercome
FantasticProsperous
FearlessRadar
FierceRejuvenated
FerociousRewarding
DevotedVirtuoso
Force
Triumphant

Nostalgia

Evoke positive memories with these nostalgic power words.

FondnessAgeless
NostalgicDistinguished
MelodyEternal
EnduringEventful
RememberedEverlasting
LuminousForever
InnocenceHistoric
ReflectionIllustrious
ClassicInexplicable
HeartfeltLasting
HonoredMemorable
MagnifiedMonumental
RetainSignificant
ArdentTreasured
CherishedUndeniable
IntimateUnforgettable
BelovedWarmth
Timeless

Lust

Whether we like it or not, sex sells. Power words that inspire lust can make a struggling product or idea successful.

DeliriousRiveting
DirtyLovely
DepravedMouthwatering
EngagingWet
EnchantingFascinate
FascinatedForbidden
HeatFrisky
ImpassionedGoosebumps
IntoxicationHanker
LongingHeavenly
MagneticHottest
RaptureHypnotic
SensualImpure
TemptationIndecent
ThrillingIntense
AllureIntoxicating
ArouseItching
BareJuicy
BeggingKinky
BeguilingKiss
BrazenLascivious
CharmLewd
CheekyLick
ClimaxLonely
CraveLove
DelightPleasurable
AlluringDivine
AppealingEmbrace
ArdentEnchant
BlissEnthralling
CaptivatingEntice
CravingEntrance
DesireExcite
DevotionExplicit
EcstasyExposed
FascinatingWhip
WantonWild
SleazyCharismatic
SpankCompelling
SleepingObsession
X-ratedPromiscuous
Sneak peekSpellbinding
NaughtySpicy
NudeSteamy
ObsceneStimulating
OrgasmicStrip
PassionateSweaty
PiningTantalizing
PleasureTaste
ProvocativeTawdry
RacyTease
RaunchyTempting
RisqueTickle
RowdyTight
SalaciousTingle
SatisfyTurn on
SaucyUnabashed
ScandalousUncensored
SeduceUntamed
SeductiveUntouched
SexUrge
ShamelessVoluptuous
SinfulVulgar
LushIntriguing
LustFlirt
MischievousLure
Mouth-wateringLuscious
NakedYummy
Yearning

Novelty

Convey that your content or product is fresh, unique, original, or unusual with these powerful words.

UnconventionalAnnouncing
InnovativeDiscover
BoldExtraordinary
ProgressiveHurry
FreshInsider
BreakthroughIntroducing
SpontaneousLatest
LimitlessLife-changing
CuriousMagic
AstonishingMiracle
MaverickNow
SurprisingOdd
AdventurousRemarkable
NovelSensational
ExperimentalShocking
IngeniousSuddenly
InspiringUnusual
CreativeWanted
RevolutionaryWeird
Vibrant

Trust

People buy from companies they trust. Here are some power words for evoking the feeling.

ReliableAuthentic
No-strings-attachedBest-selling
UnquestionedCertified
OpenEnsured
SteadfastExpert
DependableFool-proof
NobleGuaranteed
ResponsibleHonesty
EsteemedNo-questions-asked
HonestOfficial
BelievablePrivacy
TrustworthyProfessional
ResultsProtected
SecureProven
RespectedRecognized
StalwartRefund
LoyalRisk-free
CertainSample
ValidScientific
VerifiedStudies
LegitimateTested
SolidTrial
RespectableUnconditional
EndorsedWorldwide

Beauty

These power words can help convince people to view things more attractively.

ElegantBeautiful
ExquisiteClassy
GorgeousDazzling
LovelyGraceful
SplendidGrand
MagnificentHandsome
BreathtakingHeavenly
ScenicIntoxicating
RefinedMarvelous
CharmingPleasing
BewitchingSpell-binding
AlluringStunning
AngelicSublime
DelightfulSwoon-worthy
RadiantTantalizing
AppealingVivid

Transformative

Show people that your product or content can transform their lives, business, or something else.

AccelerateSuccess
AdventureTriumph
AmplifyAchieve
BeyondValidate
BreakthroughWin
CatalyzeMaster
ChangeCourageous
ClarifyFix
DeepenConfront
ElaborateFreedom
ElevateTenacious
EmergeConvert
EnhanceDefy
EvolveAfter
ExpandDominate
IlluminateRenew
InnovateOvercome
RefineVictory
ReinventFulfill
RevitalizeLearn
ReviveJourney
RevolutionizeFearless
TransformComplete
Uplift

Anger

Want to elicit the feeling of anger? Well, here you go.

AbhorrentDebase
AbuseDefile
AggressiveArrogant
AnimosityAss kicking
AnnoyingDelinquent
BrutalBackstabbing
ContemptuousBarbaric
DangerousBash
EnragedBeat down
FerociousBig mouth
FierceBlatant
FuryBullsh*t
HatefulCheat
HostileBully
IndignantClobber
IrritableClown
OffendedCocky
OutragedCorrupt
PoisonousCoward
VengefulCrooked
ViolentlyCrush
WrathfulCurse
KickMisleading
KillLollygag
DemolishKnock out
DesecrateKnow it all
KnockLies
DisgustingLivid
DishonestLoathsome
DistortedLoser
EvilLying
ExploitMaul
Force-fedBroke
FoulSneaky
Full-of-sh*tFear
Freaking outRant
GreedyDiatribe
GrossWeak
HarassProvoke
HateMorally bankrupt
High and mightyThug
HorridAgitate
InfuriatingAnnoy
Jackas$

Greed

Greed can corrupt even the purest souls, so use these power words responsibly.

Amassing
Avarice
Covetous
Desiring
Excess
Extravagant
Gluttony
Grabbing
Hoarding
Lusting
Materialistic
Money
Possessive
Power
Rapacious
Selfish
Spiteful
Vicious

Safety

Armored
Careful
Cautious
Defensive
Guarded
Immune
Insured
Invulnerable
Protected
Reliable
Resilient
Risk-free
Safe
Secure
Shielded
Strong
Sturdy
Unassailable
Unwavering

Prohibition 

Tell a child not to do something without explaining why and chances are, they’ll do that thing. That’s because curiosity is powerful. So use these prohibition power words to make people curious.

RestrictedUnder wraps
SealedUndercover
Be the firstUnderground
Become an insiderUnder-the-table
BizarreUndisclosed
Class fullUnexpected
ClosetUnlock
ElusiveUnreachable
HilariousUnspoken
PrivateUncensored
Never seen beforeSmuggled
Off the recordStrange
Off-limitsTried to hide
OutlawedUnauthorized
IllusiveUnveiled
IncrediblyWithheld
InsaneAncient
InterestingBackdoor
Invitation onlyBanned
KeyBehind the scenes
Login requiredBlack Market
Members onlyBlacklisted
MythsBootleg
OddCensored
LostSecret
On the QTRemote
PricelessRidiculous
PrivySecrets
PsychoShocking
UnchartedArcane
UnconventionalAuthoritative
UndiscoveredBlessed
UnexplainedCeremonial
UnexploredCharismatic
Unheard ofEloquent
UnsungEpic
UntoldGlorious
UnusualHeritage
Trade secretHidden
SpoilerHush-hush
SupersecretIllegal
Thought-provokingInsider
Top secretLittle-known
WackyMajestic
ZanyMythical
ClassifiedPrimordial
Cloak and daggerResplendent
ConcealedSacred
ConfessionsSovereignty
ConfidentialSpellbound
ControversialSplendor
CovertTimeless
Cover-upTraditional
Ssshhh!!!Under the table
ExoticWise
ForbiddenFrom the vault
Forgotten

Using Power Words In Your Copy

Here are some of the most common content types where people use power words and a tip or consideration for each.

  • Headlines: The use of power words here should accurately reflect the content while encouraging a click.
  • Calls-to-action: Use powerful, action-oriented words that can immediately encourage the reader to take action.
  • Social Media Posts: Use power words to reflect the personality of your brand or company, cause people to take action, feel something, etc. It depends on the goal.
  • Product Descriptions: Choose power words that accurately describe the features and benefits of the product.
  • Blog posts: Like social media, it depends on your goal for each post.
  • Emails: Try to emphasize a single point with carefully chosen power words.
  • Presentations: Use strong power words to convey messages quickly and effectively.

All in all, power words should fit the context and help provide the desired effect.

Practice Makes Perfect When Uisng Power Words

Crafting content that attracts attention and matches the intentions of the target audience is vital. After all, the goal of copywriting is to persuade. But learning when and how to use power words for maximum effect does take practice.

When used strategically, power words can drastically improve how your content resonates with the audience. They have the transformative ability to lift any work from commonplace to captivating.

If you are looking to level up your content, consider giving us a shout.

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