900+ Power Words To Increase Conversions

Using ‘Power Words’ in your copy can increase engagement.

Power words are words with emotional meaning or the power to evoke certain emotions. You’ll find them in top-performing content online and offline.

Using power words can create a visceral connection between your content and readers.

Consider verbs (a word for action or state) like:

  • Transform
  • Strive
  • Exciting
  • Explosive

Or adverbs (word modifiers) like:

  • Surprisingly
  • Devastatingly
  • Drastically
  • Today

Using these creative expressions properly, you can transform a boring title into a captivating one.

Consider these examples:

Amazon uses the power word, Start and Free to promote Prime Video and The Tomorrow War. In addition, the words Original and Prime are also power words.

This landing page from Semrush uses power words like Score to evoke the feeling of winning.

An example of a landing page that uses power words.

We used several power words in this copy to elicit feelings of trust and achievement.

An example of a page that uses power words in its title and body copy.

There are many types of power words. Here’s a list of power words sectioned by type to improve your copy.

Happiness Power Words

Ever watched a movie scene and smiled throughout? These power words can evoke such feelings of joy. 

Euphoria Confidence
Love Euphoric
Contentment Enthusiasm
Harmony Exultation
Magnificence Zest
Serendipity Zen
Gratitude Rapture
Optimism Vigour
Abundance Pleasure
Splendour Awe-inspiring
Radiance Jubilation
Inspiration Positive
Bliss Glee
Awe Profound
Miracle Brilliance
Laughter Victory
Freedom Unconditional Love
Triumph Amazing
Awestruck Heartwarming
Ecstasy Effortless
Ecstatic Brilliant
Empowerment Blissful
Exhilaration Cheer
Flourish Wonderful
Fulfillment Thrive
Glorious Empower
Jubilant Healthy
Marvel Bravery
Pride Astounding
Ravishing Light
Rejoice Extraordinary
Relish Celebrate
Thrill Legendary
Vitality Inspiring
Wonder Alive

Energetic

Energetic power words can evoke feelings of eagerness and anticipation.

Gratified Charismatic
Supercharge Dash
Forceful Exhilarated
Gutsy Fantastic
Enchanting Fresh
Fiery Inspiring
Ferocious Intriguing
Galvanized Marvelous
Electric Noisy
Earnest Providential
Enlivened Rejuvenated
Eager Relentless
Boost Rousing
Fortunate Serene
Fortuitous Unstoppable
Daring Vivacious
Dynamic Worthy
Promising Amp
Radiant Contest
Lucky Electrify
Optimistic Quick-start
Joyful Jumpstart
Motivated Speed
Lighthearted Kick-off
Powerful Ignite
Hopeful Cheerful
Honored Blast
Jubilant Ecstatic
Hilarious Bolt
Vibrant Launch
Miraculous Brilliant
Passionate Transcendent
Hardworking
Healthy

Humor

Practically everyone loves to laugh. Use these power words if you have content or products with comedic elements.

Hilarious Absurd
Jaunty Amusement
Humorous Farce
Droll Fun
Impish Funniest
Irreverent Hilarity
Ludicrous Jokes
Comical Laugh
Playful Outlandish
Farcical Ridiculous
Amusing Risible
Jocose Silly
Bawdy Whimsical
Frivolous Wild
Clever Witty
Quizzical

Fear

Fear is probably the most potent motivator here, but you should use it thoughtfully. That’s because such power words can cause people to make decisions they wouldn’t have otherwise.

The reaction people often have to fear is panic, which narrows their attention to the degree that they may overlook important details about your product.

“Remember, with great power comes great responsibility,” says Uncle Ben to young Peter Parker in the movie, Spider-Man (2002).

Blinded Gullible
Backlash Frantic
Bomb Injure
Buffoon Insidious
Cadaver Bufoon
Bloody Holocaust
Apprehensive Catastrophe
Awe-inspiring Caution
Chilling Collapse
Dismal Corpse
Dreadful Crazy
Foreboding Cripple
Frightful Crisis
Frigid Danger
Horrific Dark
Loathsome Deadly
Menacing Death
Beating Frightening
Ominous Deceiving
Paralyzing Destroy
Panic-stricken Devastating
Petrified Disastrous
Scaremongering Doom
Sinister Drowning
Terrified Dumb
Terrible Embarrass
Traumatic Fail
Agony Feeble
Apocalypse Fired
Beware Gambling
Armageddon Fool
Assault Fooled
Blood Hack
Bloodbath Hazardous
Bloodcurdling Hoax
Blunder Hurricane
Bumbling Epidemic
Plunge Annihilate
Plague Cataclysmic
Refugee Cringeworthy
Revenge Fugacious
Scary Havoc
Pummel Nerd
Reckoning Scream
Dangerous Searing
Invasion Shame
IRS Shatter
Jail Shellacking
Jeopardy Shocked
Lawsuit Silly
Looming Slaughter
Last chance Slave
Worry Strangle
Lunatic Stupid
Played Suffering
Lurking Suicide
Massacre Tailspin
Meltdown Tank
Mired Targeted
Mistake Teetering
Murder Terror
Nightmare Terrorist
Painful Torture
Pale Toxic
Panic Tragedy
Peril Trap
Plummet Trauma
Piranha Vaporize
Pitfall Victim
Poison Volatile
Poor Vulnerable
Prison Warning
Terrifying Wounded
Risky Wreaking

Efficiency

Most individuals and business owners consider efficiency important. Use these power words to help your audience feel confident that you or your product can do the job efficiently.

Remarkable Accessible
Far-reaching Cheat-sheet
Resourceful Cinch
Result oriented Easy
Expeditious Effortless
Productive Hacks
Flawless Minimal
Speedy No-hassle
Successful On-demand
Savvy Painless
Revolutionary Simple
Proficient Step-by-step
Swift Straightforward
Institute Stress-free
Effective Systematic
Impressive Tips
Streamlined Tricks
Efficient Unimpeded

Prestige

Does your audience strive towards prestigious things? If so, you can use these power words to evoke the feeling of prestige.

Select Allure
Luxurious Captivating
Respected Charismatic
Elite Crave
Illustrious Desire
Venerable Embrace
Admirable Enchanting
Glorious Enthralling
Splendid Exclusive
Cultivated Glamorous
Outstanding Hidden
Notable Magnetic
Highbrow Members-only
Well distinguished Never-before-seen
Exceptional Private
Remarkable Refined
Elevated Sophisticated
Superb Suave
Renowned Thrilling
Exalted Urbane
Well regarded Worldly
Expensive

Encouragement

These power words can help you encourage others.

Jubilant Surprising
Legend Terrific
Life-changing Thrive
Magic Thwart
Marvelous Titan
Master Tough
Mind-blowing Triumph
Miracle Tremendous
Miraculous Unbeatable
Sensational Radiant
Seize Brighten
Remarkable Victory
Spectacular Classy
Score Wondrous
Spine Stupendous
Prevail Vanquish
Noble Unbelievable
Perfect Unforgettable
Persuade Unique
Phenomenal Unleash
Spirit Cheery
Pluck Uplifting
Power-up Valiant
Splendid Jovial
Praise Valor
Spunk Logophile
Rule Wonderful
Staggering Amazing
Strengthen Ascend
Striking Astonishing
Strong Astounding
Stunt Awe-inspiring
Stunning Audacious
Revel Win
Supreme Awesome
Unstoppable Victorious
Backbone Fulfill
Badass Glorious
Beat Glory
Belief Graceful
Blissful Grateful
Bravery Grit
Breathtaking Guts
Brilliant Happy
Celebrate Heart
Empower Acclaimed
Effortless Adorable
Delight Affable
Epic Attainable
Dominate Beauteous
Excellent Encouraging
Defiance Flawless
Cheer Hero
Colossal Honor
Command Hope
Conquer Incredible
Excited Insightful
Courage Jaw-dropping
Daring Kudos
Extraordinary Liberate
Defeat Lovable
Eye-opening Motivational
Dignity Openhearted
Fabulous Optimistic
Faith Overcome
Fantastic Prosperous
Fearless Radar
Fierce Rejuvenated
Ferocious Rewarding
Devoted Virtuoso
Force
Triumphant

Nostalgia

Evoke positive memories with these nostalgic power words.

Fondness Ageless
Nostalgic Distinguished
Melody Eternal
Enduring Eventful
Remembered Everlasting
Luminous Forever
Innocence Historic
Reflection Illustrious
Classic Inexplicable
Heartfelt Lasting
Honored Memorable
Magnified Monumental
Retain Significant
Ardent Treasured
Cherished Undeniable
Intimate Unforgettable
Beloved Warmth
Timeless

Lust

Whether we like it or not, sex sells. Power words that inspire lust can make a struggling product or idea successful.

Delirious Riveting
Dirty Lovely
Depraved Mouthwatering
Engaging Wet
Enchanting Fascinate
Fascinated Forbidden
Heat Frisky
Impassioned Goosebumps
Intoxication Hanker
Longing Heavenly
Magnetic Hottest
Rapture Hypnotic
Sensual Impure
Temptation Indecent
Thrilling Intense
Allure Intoxicating
Arouse Itching
Bare Juicy
Begging Kinky
Beguiling Kiss
Brazen Lascivious
Charm Lewd
Cheeky Lick
Climax Lonely
Crave Love
Delight Pleasurable
Alluring Divine
Appealing Embrace
Ardent Enchant
Bliss Enthralling
Captivating Entice
Craving Entrance
Desire Excite
Devotion Explicit
Ecstasy Exposed
Fascinating Whip
Wanton Wild
Sleazy Charismatic
Spank Compelling
Sleeping Obsession
X-rated Promiscuous
Sneak peek Spellbinding
Naughty Spicy
Nude Steamy
Obscene Stimulating
Orgasmic Strip
Passionate Sweaty
Pining Tantalizing
Pleasure Taste
Provocative Tawdry
Racy Tease
Raunchy Tempting
Risque Tickle
Rowdy Tight
Salacious Tingle
Satisfy Turn on
Saucy Unabashed
Scandalous Uncensored
Seduce Untamed
Seductive Untouched
Sex Urge
Shameless Voluptuous
Sinful Vulgar
Lush Intriguing
Lust Flirt
Mischievous Lure
Mouth-watering Luscious
Naked Yummy
Yearning

Novelty

Convey that your content or product is fresh, unique, original, or unusual with these powerful words.

Unconventional Announcing
Innovative Discover
Bold Extraordinary
Progressive Hurry
Fresh Insider
Breakthrough Introducing
Spontaneous Latest
Limitless Life-changing
Curious Magic
Astonishing Miracle
Maverick Now
Surprising Odd
Adventurous Remarkable
Novel Sensational
Experimental Shocking
Ingenious Suddenly
Inspiring Unusual
Creative Wanted
Revolutionary Weird
Vibrant

Trust

People buy from companies they trust. Here are some power words for evoking the feeling.

Reliable Authentic
No-strings-attached Best-selling
Unquestioned Certified
Open Ensured
Steadfast Expert
Dependable Fool-proof
Noble Guaranteed
Responsible Honesty
Esteemed No-questions-asked
Honest Official
Believable Privacy
Trustworthy Professional
Results Protected
Secure Proven
Respected Recognized
Stalwart Refund
Loyal Risk-free
Certain Sample
Valid Scientific
Verified Studies
Legitimate Tested
Solid Trial
Respectable Unconditional
Endorsed Worldwide

Beauty

These power words can help convince people to view things more attractively.

Elegant Beautiful
Exquisite Classy
Gorgeous Dazzling
Lovely Graceful
Splendid Grand
Magnificent Handsome
Breathtaking Heavenly
Scenic Intoxicating
Refined Marvelous
Charming Pleasing
Bewitching Spell-binding
Alluring Stunning
Angelic Sublime
Delightful Swoon-worthy
Radiant Tantalizing
Appealing Vivid

Transformative

Show people that your product or content can transform their lives, business, or something else.

Accelerate Success
Adventure Triumph
Amplify Achieve
Beyond Validate
Breakthrough Win
Catalyze Master
Change Courageous
Clarify Fix
Deepen Confront
Elaborate Freedom
Elevate Tenacious
Emerge Convert
Enhance Defy
Evolve After
Expand Dominate
Illuminate Renew
Innovate Overcome
Refine Victory
Reinvent Fulfill
Revitalize Learn
Revive Journey
Revolutionize Fearless
Transform Complete
Uplift

Anger

Want to elicit the feeling of anger? Well, here you go.

Abhorrent Debase
Abuse Defile
Aggressive Arrogant
Animosity Ass kicking
Annoying Delinquent
Brutal Backstabbing
Contemptuous Barbaric
Dangerous Bash
Enraged Beat down
Ferocious Big mouth
Fierce Blatant
Fury Bullsh*t
Hateful Cheat
Hostile Bully
Indignant Clobber
Irritable Clown
Offended Cocky
Outraged Corrupt
Poisonous Coward
Vengeful Crooked
Violently Crush
Wrathful Curse
Kick Misleading
Kill Lollygag
Demolish Knock out
Desecrate Know it all
Knock Lies
Disgusting Livid
Dishonest Loathsome
Distorted Loser
Evil Lying
Exploit Maul
Force-fed Broke
Foul Sneaky
Full-of-sh*t Fear
Freaking out Rant
Greedy Diatribe
Gross Weak
Harass Provoke
Hate Morally bankrupt
High and mighty Thug
Horrid Agitate
Infuriating Annoy
Jackas$

Greed

Greed can corrupt even the purest souls, so use these power words responsibly.

Amassing
Avarice
Covetous
Desiring
Excess
Extravagant
Gluttony
Grabbing
Hoarding
Lusting
Materialistic
Money
Possessive
Power
Rapacious
Selfish
Spiteful
Vicious

Safety

Armored
Careful
Cautious
Defensive
Guarded
Immune
Insured
Invulnerable
Protected
Reliable
Resilient
Risk-free
Safe
Secure
Shielded
Strong
Sturdy
Unassailable
Unwavering

Prohibition 

Tell a child not to do something without explaining why and chances are, they’ll do that thing. That’s because curiosity is powerful. So use these prohibition power words to make people curious.

Restricted Under wraps
Sealed Undercover
Be the first Underground
Become an insider Under-the-table
Bizarre Undisclosed
Class full Unexpected
Closet Unlock
Elusive Unreachable
Hilarious Unspoken
Private Uncensored
Never seen before Smuggled
Off the record Strange
Off-limits Tried to hide
Outlawed Unauthorized
Illusive Unveiled
Incredibly Withheld
Insane Ancient
Interesting Backdoor
Invitation only Banned
Key Behind the scenes
Login required Black Market
Members only Blacklisted
Myths Bootleg
Odd Censored
Lost Secret
On the QT Remote
Priceless Ridiculous
Privy Secrets
Psycho Shocking
Uncharted Arcane
Unconventional Authoritative
Undiscovered Blessed
Unexplained Ceremonial
Unexplored Charismatic
Unheard of Eloquent
Unsung Epic
Untold Glorious
Unusual Heritage
Trade secret Hidden
Spoiler Hush-hush
Supersecret Illegal
Thought-provoking Insider
Top secret Little-known
Wacky Majestic
Zany Mythical
Classified Primordial
Cloak and dagger Resplendent
Concealed Sacred
Confessions Sovereignty
Confidential Spellbound
Controversial Splendor
Covert Timeless
Cover-up Traditional
Ssshhh!!! Under the table
Exotic Wise
Forbidden From the vault
Forgotten

Using Power Words In Your Copy

Here are some of the most common content types where people use power words and a tip or consideration for each.

  • Headlines: The use of power words here should accurately reflect the content while encouraging a click.
  • Calls-to-action: Use powerful, action-oriented words that can immediately encourage the reader to take action.
  • Social Media Posts: Use power words to reflect the personality of your brand or company, cause people to take action, feel something, etc. It depends on the goal.
  • Product Descriptions: Choose power words that accurately describe the features and benefits of the product.
  • Blog posts: Like social media, it depends on your goal for each post.
  • Emails: Try to emphasize a single point with carefully chosen power words.
  • Presentations: Use strong power words to convey messages quickly and effectively.

All in all, power words should fit the context and help provide the desired effect.

Practice Makes Perfect When Uisng Power Words

Crafting content that attracts attention and matches the intentions of the target audience is vital. After all, the goal of copywriting is to persuade. But learning when and how to use power words for maximum effect does take practice.

When used strategically, power words can drastically improve how your content resonates with the audience. They have the transformative ability to lift any work from commonplace to captivating.

If you are looking to level up your content, consider giving us a shout.

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