900+ Power Words To Increase Conversions

Using ‘Power Words’ in your copy can increase engagement.

Power words are words with emotional meaning or the power to evoke certain emotions. You’ll find them in top-performing content online and offline.

Using power words can create a visceral connection between your content and readers.

Consider verbs (a word for action or state) like:

• Transform
• Strive
• Exciting
• Explosive

Or adverbs (word modifiers) like:

• Surprisingly
• Devastatingly
• Drastically
• Today

Using these creative expressions properly, you can transform a boring title into a captivating one.

Consider these examples:

Amazon uses the power word, Start and Free to promote Prime Video and The Tomorrow War. In addition, the words Original and Prime are also power words.

This landing page from Semrush uses power words like Score to evoke the feeling of winning.

We used several power words in this copy to elicit feelings of trust and achievement.

There are many types of power words. Here’s a list of power words sectioned by type to improve your copy.

Happiness Power Words

Ever watched a movie scene and smiled throughout? These power words can evoke such feelings of joy. 

Energetic

Energetic power words can evoke feelings of eagerness and anticipation.

Humor

Practically everyone loves to laugh. Use these power words if you have content or products with comedic elements.

Fear

Fear is probably the most potent motivator here, but you should use it thoughtfully. That’s because such power words can cause people to make decisions they wouldn’t have otherwise.

The reaction people often have to fear is panic, which narrows their attention to the degree that they may overlook important details about your product.

“Remember, with great power comes great responsibility,” says Uncle Ben to young Peter Parker in the movie, Spider-Man (2002).

Efficiency

Most individuals and business owners consider efficiency important. Use these power words to help your audience feel confident that you or your product can do the job efficiently.

Prestige

Does your audience strive towards prestigious things? If so, you can use these power words to evoke the feeling of prestige.

Encouragement

These power words can help you encourage others.

Nostalgia

Evoke positive memories with these nostalgic power words.

Lust

Whether we like it or not, sex sells. Power words that inspire lust can make a struggling product or idea successful.

Novelty

Convey that your content or product is fresh, unique, original, or unusual with these powerful words.

Trust

People buy from companies they trust. Here are some power words for evoking the feeling.

Beauty

These power words can help convince people to view things more attractively.

Transformative

Show people that your product or content can transform their lives, business, or something else.

Anger

Want to elicit the feeling of anger? Well, here you go.

Greed

Greed can corrupt even the purest souls, so use these power words responsibly.

Safety

Prohibition 

Tell a child not to do something without explaining why and chances are, they’ll do that thing. That’s because curiosity is powerful. So use these prohibition power words to make people curious.

Using Power Words In Your Copy

Here are some of the most common content types where people use power words and a tip or consideration for each.

• Headlines: The use of power words here should accurately reflect the content while encouraging a click.
• Calls-to-action: Use powerful, action-oriented words that can immediately encourage the reader to take action.
• Social Media Posts: Use power words to reflect the personality of your brand or company, cause people to take action, feel something, etc. It depends on the goal.
• Product Descriptions: Choose power words that accurately describe the features and benefits of the product.
• Blog posts: Like social media, it depends on your goal for each post.
• Emails: Try to emphasize a single point with carefully chosen power words.
• Presentations: Use strong power words to convey messages quickly and effectively.

All in all, power words should fit the context and help provide the desired effect.

Practice Makes Perfect When Uisng Power Words

Crafting content that attracts attention and matches the intentions of the target audience is vital. After all, the goal of copywriting is to persuade. But learning when and how to use power words for maximum effect does take practice.

When used strategically, power words can drastically improve how your content resonates with the audience. They have the transformative ability to lift any work from commonplace to captivating.

If you are looking to level up your content, consider giving us a shout.

Tech Help Canada Staff

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