We approach SEO differently with every project. Here are the basic steps for SEO we typically follow when starting a campaign, though not all of them are necessary for every business.
1. Perform an Initial Website Audit
This step is about discovering any issues with your website domain and content. We look at site optimization, speed, URL structure, indexability, the site’s current performance, and much more. Then we make a plan to resolve any uncovered issues.
2. User Experience (UX) Checkup
We go through the customer journey, starting from when a visitor arrives on your website. Do the buttons work properly? Does the site look good on mobile? How is the checkout process? These are some of the questions that we answer during a UX checkup.
3. Content Marketing Plan
Content marketing is about publishing valuable content that can attract the intended audience. We develop a content marketing plan to help guide our SEO strategy. The entire process helps us uncover invaluable information about the target audience that we can use in the campaign.
Once a content marketing plan is in place, we move on to keyword research.
4. Keyword Research
Keyword research is the process of discovering the kinds of phrases or terms that people use on search engines to find products and other information. We conduct in-depth research to find the keywords that fit well with your company’s offerings. Once discovered, we develop a plan to target all search terms with content and optimize web pages accordingly.
The keywords can be direct or indirect in relation to your products or services as long as they have a business value. For example, the term ‘how to build a website” is a great candidate for most web hosting companies.
5. Link Building Strategy
Link building is the process of acquiring links from other websites to your company site (also called backlinks). Search engines use backlinks as one of their 200+ ranking factors for evaluating web pages.
We build backlinks based on how you serve consumers (local, national, or global). Each situation will require different tactics.
Now You Know How We Roll
Those are the five necessary steps we go through once a project is accepted. Do you need SEO for your business?
We help business owners attract more customers to their products or services.
SEO is right for your business if you want to:
- Get more visitors to your website
- Increase customer growth
- Gain higher brand recognition and credibility
- Reduce marketing costs in the long term
We believe that marketing should be effective, and that’s why we work diligently to ensure you receive a good ROI on your SEO services. We employ sustainable SEO tactics to improve your positions on search engines.
Whether you own a small, medium-sized, or large business, we’d like to hear from you. Contact us now or book a discovery call.
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