Netflix just revealed where AI filmmaking works
The clearest sign that AI filmmaking is getting serious was not another jaw-dropping demo clip. It was an investor letter. On July 16, Netflix told shareholders that generative AI workflows …
Movie and TV Shows
Why Disney spends billions on theme parks and treats movies like marketing
Disney’s latest D23 fan event looked like a flood of entertainment announcements: an X-Men cast reveal, Lilo & Stitch 2, The Bluey Movie, Tangled, Coco 2, Avengers Campus expansion details, …
The Odyssey’s $1.35 billion playbook: what every business owner can steal from it
A 2,700-year-old Greek poem just became the highest-grossing R-rated movie of all time. No superhero IP. No franchise. No sequel. Just Christopher Nolan, a cast led by Matt Damon and …
8 hype lessons from Marvel’s Avengers: Doomsday campaign
The first official Avengers: Doomsday trailer hit 503 million views in 24 hours, while premium-format ticket presales reached $16.5 million on day one — five months before the film even …
What Spider-Man: Brand New Day’s marketing campaign can teach you about launching anything
Spider-Man: Brand New Day is now in theaters, and the numbers around its launch already tell a story. Vulture cited Variety tracking that put the film’s domestic opening weekend as …
Mortal Kombat II Hits the Big Screen: What Studios Expect From Game IP
Mortal Kombat II’s May 8, 2026 theatrical release has the industry watching closely. Not because video game sequels are unusual in 2026. By this point, they’re everywhere. This film tests …