What is content marketing? You have to focus on your audience like a DJ. I revisit the definition in an in-depth way. As a digital marketer, I understand the important role that content plays in SEO (search engine optimization) and utilizing online networks (e.g. social) to spread brand messaging. Ultimately, the end goal is to … Read more
By now, the benefits of content marketing are prevalent. Today content marketing is one of the most practical and effective advertising strategies online. You can use content to pull in customers by sending traffic to your website or business. This is because consumer behaviour has changed. Many of us no longer find and digest information … Read more
Let’s jump right into these content marketing statistics, shall we? Content marketing has both lower up-front costs and deeper long-term benefits than paid search (source: Kapost – in collaboration with Eloqua). Content marketing costs 62% less & generates 3x as many leads than outbound marketing (Source: Demand Metric). More than 615 million devices now have … Read more
You are ‘standing’ in a crowd. The problem is that you are not ‘standing out’. In this battle of Internet supremacy where everyone is looking for attention, content marketing is the biggest weapon one can have. So how do you go about creating a winning content marketing strategy? Create, Captivate and Market Here are the … Read more
Tim Brown, from Snap Agency, submitted this entry. The author’s views are entirely his or her own and may not reflect the views of Tech Help Canada. Here are 10 best places to post your content! If you are a business owner or digital marketer trying to get as much traction as possible, you probably … Read more
As many more people search the Internet for information, good content remains a hot topic for many content marketing professionals. Great website content writers are in high demand as content marketing and SEO continues to outperform most traditional advertising practices. So what’s the secret sauce for becoming a better content writer? Well, actually, the real … Read more
Marketing has become more about inspiring your customers with content, rather than boring them with ads. But you know, it wasn’t always like this. There was a time when businesses only relied on content writing services for print media, such as hardcopy books or newspaper pieces but now there’s an added focus. Today there are … Read more