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Today’s signal
8 hype lessons from Marvel’s Avengers: Doomsday campaign
The first official Avengers: Doomsday trailer hit 503 million views in 24 hours, while premium-format ticket presales reached $16.5 million on day one — five months before the film even opens. Marvel's massive budget certainly helped.…
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Mars marketing chief: ‘It’s probably never been a more challenging and disruptive time to be a marketer’
This article was originally published by CNBC: http://ow.ly/XsRg30hMIgP Marketers are currently experiencing one of their toughest environments ever because of the multiple options…
How Much Does SEO Cost?
If you do a Google search for "SEO cost per month," you'd find that the majority of publications give the same answer…
SaaS marketing: strategy, trends, and benchmarks for software companies
SaaS marketing used to be easier to explain: publish helpful content, run paid ads, offer a free trial, nurture leads, and wait…
How to Improve Sales and Profits With SEO
SEO doesn't improve sales just because a page ranks. It improves sales when a buyer with a real need lands on a…
How to Create a Social Media Training Program for Your Business
As business owners, we’re always looking for ways to improve revenues and one option is to have a strong social media presence.…
Why Online Businesses Fail And What You Can Do About It
Have you ever wondered why so many businesses fail? According to many sources on the topic, 90 percent of online startups fail…
