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Today’s signal
8 hype lessons from Marvel’s Avengers: Doomsday campaign
The first official Avengers: Doomsday trailer hit 503 million views in 24 hours, while premium-format ticket presales reached $16.5 million on day one — five months before the film even opens. Marvel's massive budget certainly helped.…
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Fresh perspectives to help you grow your business.
8 Ways Social Media Customer Care Builds Trust and Sales
Social media customer care used to feel like an extra. Today, it’s one of the places customers expect help. Customers ask product…
3 marketing KPIs that separate busy from profitable
Marketing dashboards can make you feel busy without making you smarter. Impressions, clicks, page views, bounce rate, time on page, social likes,…
Where to Market Your Small Business in a Digital Age
On a large-scale, some companies are still doing the same old things when it comes to marketing. And that's because change is…
The Problems With Bad SEO Companies and Consultants
If you're like many business owners, you probably know that you need search engine optimization (SEO) but you're not sure why. Or…
Are robots replacing jobs? How to remain relevant today
Robots and AI are replacing some human work. That part isn't speculation anymore. The more useful question is narrower: which parts of…
9 Content Marketing Statistics That Prove It Works
Let's jump right into these content marketing statistics, shall we? Content marketing has both lower up-front costs and deeper long-term benefits than…
