Google’s Mobile Friendly Update Explained

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On April 21, 2015, Google launched its mobile-friendly update and it impacted most of the mobile search results. The release was first announced on Google’s official blog.

So what does this mean for your website and how does it impact SEO?

The update affects mobile search results in the following ways:

  • It’s designed to give ranking boosts to mobile-friendly/responsive websites
  • Bad elements of mobile user experience such as small tap buttons can demote your rank
  • Affects search results in all languages globally
  • Applies to individual web pages, not entire websites

Around the same time that this update was released, Google also included support for Schema.org in mobile results. Schema markup provides a simple way that webmasters can use structured data and the data helps the search engines understand your web pages better.

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Since the update was rolled out slowly, SEO’s reported seeing plenty of fluctuations in mobile traffic.

To find out if your website is fit for mobile devices, use this test tool: Google’s Mobile Test Tool.

Last Updated on June 12, 2019