Is SEO still worth doing as Google moves toward AI?

Tech Help Canada Answer

Answered by Gabriel Nwatarali on July 16, 2026.

Yes. Google’s AI features still rely on searchable web content, and the same foundational SEO practices remain relevant. Make your pages accessible to search engines and useful to the people you want to reach.

Content that reflects actual experience and gives clear, useful answers is a stronger foundation than thin, surface-level content. It does not guarantee a ranking or an AI citation.

You need to be more strategic in what you publish overall.

We’ve covered this in depth — this one breaks down what changed: https://techhelp.ca/google-ai-search-update-2026/

And this one covers what to actually do about it: https://techhelp.ca/how-to-optimize-for-ai-search/