The 3 A Strategy: The Process Behind Everyone’s Success

One of the mistakes people make is assuming that every successful person must have done something out of the ordinary. While that might be true in some cases, it’s rarely the reason people become successful in life. Every successful business owner, including those you admire, uses the same formula or strategy to reach objectives. It’s called the 3 A Strategy, which consists of three steps: act, assess, and adjust.

I have also been using that formula for a long time without knowing until I started reading “Unscripted – The Great Rat-Race Escape: From Wage Slavery to Wealth: How to Start a Purpose Driven Business and Win Financial Freedom for a Lifetime.”

It’s best to think of it as a scientific method because that will allow you to do what is necessary to improve your outcomes. So let’s dive into each step in the process.

1. Act

First, you have to decide to act or take action, doing what you want to do. 

However, I’d recommend that while you’re taking action, ensure you’re not leaving yourself open to fall without a means to pick yourself back up. For example, if you want to start a business selling lawn care services, you probably shouldn’t quit your job. Instead, you should keep working while you work on the business.

So often, we are quick to rush into things without taking the time to ensure we can quickly bounce back if our ideas fail. It’s okay to have faith, but it’s more important to plan. That’s how some of the most successful people in the world think.

Further, before you take action on the endeavor that you wish to pursue, do your research. Figure out what you need to do to reach the desired outcome. Once you have all that information, then and only then can you take action.

Going back to our example earlier, you’ll need to figure out how to get your equipment to start a lawn care business. Will you rent your equipment? Will you purchase everything outright? What about transportation? These questions and more will have to be answered through research before you take action.

2. Assess

Now for the next step in the 3 A Strategy, which is to assess your outcomes or results. For example, many start their business charging way below the current market value for services or products. What typically ends up happening is that the business owner eventually increases prices after experiencing some loss.

Assessing entails analyzing or weighing the results that you get and making sound decisions to improve. That’s it in a nutshell. 

3. Adjust

Adjust is about pivoting based on your results.

Going back to the example, if you started out charging $50 per household for lawn care and it takes you roughly two hours to do, you probably want to raise your prices. In that scenario, the business owner can charge $100 or more if they value their time at $50 per hour. 

Similarly, if you find it cheaper to rent your equipment instead of buying them outright, you would want to make that change. Making sound adjustments based on data or results is critical to growing a business.

Repeat the Process

You act, assess, adjust, and repeat. That’s what every business owner or successful person regularly does. They continuously take action, analyze the results, make adjustments, and repeat the process. Do that, and there’s no doubt in my mind that you’ll eventually get what you want in life. 

Worth noting is that using the 3 A Strategy can often change the direction you initially intend to follow. For example, you may have started selling lawn care services but realize there’s more demand for landscaping. Each discovery has the potential to alter your course, leading you to sell a different service or product.

Many people succeed in doing things they did not expect, but quite often, it’s something related to the original goal. For example, Tech Help Canada started as a web design company but evolved to what you see today – primarily offering copywriting, SEO, and web hosting services – though we still provide website design. It’s just not in the forefront.

Thanks for reading. Feel free to leave comments below.

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