WordPress.com announced a migration service on November 12, 2026, that it says can bring existing website designs across from competing builders.
Small websites are the main target
The company names Wix, Squarespace, Lovable and Base44 among the supported platforms. Its stated focus is small websites made mostly of text and images, such as café sites and photography portfolios.
According to the announcement, pages, blog posts, images and internal links can transfer alongside layouts, colours, fonts, headers, logos and menus. WordPress.com qualifies the visual match as “as close to the original as we can get them,” rather than promising an exact copy.
That differs from the separate content-only import option. WordPress.com’s support guide says that method imports pages, posts and media without themes, plugins or other design elements.
AI-built pages can move, but app features stay behind
The migration page sets a boundary for Lovable and Base44 projects. Visible pages can become an editable WordPress site, but app features such as logins and databases don’t transfer.
WordPress.com says contact forms work as Jetpack forms in most cases, with delivery testing recommended. For stores, the company offers a team-assisted move with the scope explained first. Booking links can be added after the rest of a site moves.
The old site stays live during review
The company’s November 13 changelog says owners start with a site address and a plan selection. The move runs in the background, and an email confirms when it’s ready.
The original website stays live during review, and the owner decides when to connect the domain. Migration is included with every paid plan, according to the service page.
WordPress.com says its team helps if a move fails, with a full refund if it still can’t be completed. The launch announcement also lists a 14-day money-back guarantee for annual plans.
Search visibility still depends on the migration details
Keeping a familiar design doesn’t settle the question of search traffic. WordPress.com says an existing domain can stay in use and points to redirects when page addresses change.
Google Search Central’s migration guidance recommends mapping old URLs to their replacements and using permanent server-side redirects where possible. It also warns that significant site changes can cause temporary ranking fluctuations while Google recrawls and reindexes pages.
Related: Tech Help Canada’s WordPress review explains the trade-offs between using WordPress.com and hosting WordPress independently.
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