Business listing sites can help companies gain exposure on the web. But local companies, in particular, can win big when they list on the right website directories.
You see, what search engines care about the most is user experience – because they want people to come back and use them again.
As such, they aren’t willing to place websites on page one without carefully vetting each company. One way they do that is by looking at information consistency across the web.
So you need to ensure the most relevant information about your company is passed on to their algorithms (a form of AI).
And that’s where the use of local citations from business directories comes into play.
Essentially, if your business is based in Canada and serves people in a specific city, then you need to tell search engines about it. The way you do that is by using business listing sites or directories, which allow detailed business information.
For any website directory to qualify as a citation source, they must provide the ability to include three things in your business listing:
- Your business name
- Business address
- Phone number
Together they are NAP (name, address, phone number).
Confidence level increases when search engines can verify your NAP information on several other websites. With consistency, they can be sure that you’re a good pick for the searcher’s query.
Put another way, NAP consistency is part of the verification process search engine algorithms use to decide which sites belong on page one when someone types in something like “Flower shop near me.”
Benefits of Online Business Listing Sites
There’s more to online business directories as a marketing tool. Aside from the SEO benefit, many consumers prefer to use them to find and interact with relevant businesses. This is because people can often instantly acquire a list of companies they can contact for any given service or product.
Overall, the benefits of including online business directories in your marketing strategy are:
- Increased exposure or reach
- Brand awareness
- Better local and national visibility
- More places for customer reviews (reputation management)
- Improved rankings on search engines
Top Local Citations Sites For Canadian Business
Local SEO Explained
Local SEO is optimizing a website to increase its visibility for location-based searches. It’s particularly important for businesses with physical locations that want to attract customers from surrounding areas.
Some local SEO techniques or tactics you can implement include the following.
- Build Google My Business (GMB), Bing Places, and other search engine local listings.
- Build citations on relevant website directories and review sites.
- Ensure your NAP (name, address, phone number) information is consistent across all online platforms.
- Encourage customers to leave reviews on your business listings, particularly on GMB and other local directories like Yelp.
- Target location-specific keywords with content creation, such as blog posts or web pages.
- Using geotags in social media posts to increase visibility in location-based searches. For example, when you tap on an image you upload on Facebook and tag your location.
- Ensure your website is optimized for mobile since many people use their smartphones and tablets for local searches.
- Participate in local events or sponsor local charities to build brand awareness within the community.
- Implement schema markup on your website to provide search engines with more detailed information about the business’s location, hours of operation, etc.
- Monitor online reviews and respond promptly to any negative feedback.
- Build backlinks or acquire links that point to your website from others.
Keep Your Listings Updated
Most local businesses can improve their search engine rankings by using NAP consistency alone.
However, people often make the mistake of listing their businesses in directories and forgetting to ensure the information remains accurate. But the whole point is consistency.
If search engines detect too many inconsistencies, your rankings may drop. So you should update them whenever necessary. This ensures your marketing efforts are most effective.
Lastly, knowing what websites to use and adding your business to enough qualified directories is key. If you need help with this, you can contact us to do it for you.
FAQ About Local SEO
Adding your company to business listing sites or directories is part of local SEO.
Here are some frequently asked questions that can help you understand the basics.
What is local SEO?
Local SEO is optimizing a website to rank higher in search engine result pages (SERP) for specific geographic areas. This type of optimization helps businesses attract more relevant customers and convert them into leads or sales.
How can I optimize my website for local SEO?
Optimizing for local SEO requires ensuring your website has relevant content and uses the right keywords. You should also set up a Google My Business page, create hyper-local content, and build citations or mentions of your company in local directories & websites.
What are citations?
Citations are mentions of your company's name, address, and phone number (NAP) on other websites. They help search engines understand that your company exists in a specific location and assess its trustworthiness.
What is Google My Business (GMB)?
Google My Business is a free directory service that lets brands manage how their business appears in local searches. Setting up a Google My Business page will place your business in the "Local Map Pack" on the search results.
What is hyper-local content?
Hyper-local content refers to content that is specifically for a local audience. This can include blog posts, videos, or any other relevant content that offers value to potential customers in a specific area.
What are the benefits of local SEO?
Local SEO makes it easier for potential customers to find you and increases the chances of converting those customers. It also helps build brand awareness and trust, which positively impacts customer loyalty. Additionally, local SEO can help you stand out in a crowded market.
How do I track my results with local SEO?
Use Google Analytics to track website performance and see which keywords most effectively drive relevant traffic. You can also monitor citations and mentions of your business to track brand awareness and customer feedback.
What if I don’t have the time or resources to optimize for local SEO?
You can hire a local SEO expert or agency. They will be able to identify the best strategies for your business, optimize your website, track progress, and report to you. You'll also receive ongoing support as trends and algorithms shift.
What other tips can I use to boost my local SEO?
Make sure your website is mobile-friendly and speeds up the loading time. Optimize images, focus on creating high-quality content, and solicit customer reviews. You should also acquire links back to your website from other reputable sites, as well as from local directories and other businesses. Also, you can use social media to boost your visibility with potential customers.
What are some common mistakes with Local SEO?
One of the most common mistakes is not building citations or mentions of your business in local directories. Additionally, not optimizing images, creating low-quality content, not targeting relevant keywords, and neglecting a mobile-friendly website can hurt your ranking.
I’m a freelance copywriter and SEO specialist. I aim to empower individuals and businesses with impactful marketing solutions and insights. In my downtime, I recharge by embracing the beauty of nature or cherishing moments with my loved ones. If you found value in this post, please consider sharing it.