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Today’s signal
HubSpot restores Outlook email and calendar connections after Microsoft outage
HubSpot’s Outlook inbox and calendar connections are operational again after a Microsoft 365 outage. The company marked its incident resolved on November 13, 2026. Partial disruption affected three regions HubSpot’s incident notice described partial unavailability in…
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What crawl budget is and how to optimize it
Google defines crawl budget as the set of URLs Google can and wants to crawl on a site. It’s not just a…
Super Bowl Viewership and Ad Costs: What the Numbers Show
It’s easy to look at one down year and assume a major event is losing relevance. That was the temptation after the…
Customer Attraction is Easier Than You Think with the Right Foundation
No one likes looking for customers consistently but it’s a necessary part of doing business. Sometimes you have to find customers and…
Here’s How to Influence Brand Searches to Improve SEO Results
Branding is the difference between being a commodity and a company people care about. Especially, when doing business in an already crowded…
The SEO Basics Most Business Owners Learn Too Late
Search engine optimization, usually called SEO, is the work of helping search engines understand your website and helping the right people find…
SEO competitive analysis: find ranking opportunities faster
A keyword with search volume can still be a poor target. SEO competitive analysis is the process of reviewing the pages that…
