Why You Should View Your Time as a Resource

Viewing time as a resource is crucial for anyone striving to build a successful career or business.

This perspective shift can enhance productivity and ensure that every hour spent contributes to your goals.

You can’t replenish time, which makes it more valuable than any physical resource or capital.

For entrepreneurs and freelancers, how time is allocated directly impacts the growth and sustainability of their ventures.

Recognizing time as a resource fosters a mindset that prioritizes tasks, focuses on efficiency, and eliminates unnecessary activities that do not contribute to success.

Balancing Quality and Quantity

The adage, “time is money,” holds particularly true in the entrepreneurial world. However, it’s not just the quantity of time that matters, but the quality as well.

Spending countless hours on a project without significant progress can be as detrimental as under-investing time in crucial tasks.

It’s about finding a balance – dedicating time to activities that yield the highest returns, be it in skill development, networking, or actual business operations.

Put another way, you should embrace strategic time management.

It’s a skill that every entrepreneur and freelancer must master, involving setting clear goals, prioritizing tasks based on their impact, and allocating time accordingly.

Techniques like time-blocking or the Pomodoro Technique can help in organizing your day more efficiently.

Furthermore, learning to say no to tasks or opportunities that do not align with your goals is essential in preserving your most precious resource.

View Time As a Resource That Has Direct Monetary Value

As your business grows, so do the demands on your time. Viewing time as a resource can allow you to increase revenues by delegating and placing a bit more weight on compensation.


Learning to delegate or outsource tasks allows you to focus on areas where you can add the most value, such as strategic planning or client engagement. This maximizes your productive use of time and helps in building a more robust business structure.


One common challenge faced by many, especially newbies, is the hesitation to ask for additional compensation when a project demands more time than initially planned.

However, it’s important to remember that your time, expertise, and effort are valuable commodities. It’s reasonable and fair to renegotiate your fee to reflect the additional work — if a project’s scope expands significantly.

This also sets a precedent for future client engagements, fostering a professional environment where your time is respected and valued.

Here are some quick tips to help you in this area.

  • Be upfront and transparent about how additional time or project scope expansion can affect project cost.
  • Educate clients about the value of your services to reinforce the concept that quality work demands appropriate compensation.

Measuring Success Beyond Time

While time is a critical resource, solely measuring success based on how much time is spent can be misleading.

Always assess outcomes and impacts. Are you moving closer to your goals? Are you achieving the desired results? These are the questions that truly determine the effective utilization of your time.

Yet, remember that it’s essential for entrepreneurs and freelancers to factor in time when billing clients. The effort and time invested in a project can exceed initial estimates, particularly when unforeseen complexities arise.

Recognizing time as a resource is a fundamental shift that can dramatically change the trajectory of your entrepreneurial or freelance journey.

In other words, how you manage your time can be the most significant determinant of your success.

So, don’t underestimate the importance of appropriately valuing your time.

Effective time management, coupled with fair and transparent billing practices, are vital components of a sustainable and successful entrepreneurial or freelance career.

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