- Robust drag-and-drop email builder
- Features go beyond email marketing
- There are many integrations available
- It has a very clean UI, making it easy to learn
- The 60-day trial gives you plenty of time to become familiar with the software
- No free plan is offered
- Bills by the number of contacts
- The investment can add up if you have a massive email list
Constant Contact is a powerful and full-featured email marketing platform for small businesses, including larger organizations. The company began in 1995, and today it operates as part of the Endurance Group – an organization that focuses on developing tools for small businesses.
Plans & Pricing
Constant Contact offers two plans – Email and Email Plus. The Email plan is CA$ 26 (or US$ 20) per month with a list size limit of 500 contacts. However, there’s no sending limit, and your list size can be upgraded to a different tier later (500 – 2500, 2501 – 5000, etc.). The Email plan is most suited for companies that don’t require advanced features, such as dynamic content.
The Email Plus plan is CA$ 57 (or US$ 45) per month. It’s perfect for organizations that require more advanced features and are ready to take email marketing to a higher level. Like the Email plan, you can upgrade your contact list size.
Furthermore, you can pay annually for your services if preferred, and the company offers a 60-day free trial. Even though Constant Contact billing is based on list size, the number of features you get for the price amazing.
Features and Capabilities
Constant Contact is a very capable platform. Besides email, it has many other marketing features, such as a logo maker, online payments, blog, etc. and analytics is great. You can track how your email marketing campaigns, polls, surveys, and other initiatives perform in real-time.
Some of the most interesting email marketing features are automated email resend to non-openers, subject line A/B testing, dynamic content, polls, and eCommerce marketing. Let’s take a look at each.
Automated Email Resend to Non-openers
The automated email resend feature lets you automatically resend an email to contacts that didn’t open it. You can tweak the email’s subject line too, which is great because the user may not have found the initial title interesting.
Subject Line A/B Testing
The first thing your contact sees is the subject line. With A/B testing, you can compare or split test two subject lines. It’s a great way of ensuring you’re using the most impactful subject lines for your emails.
This feature lets you personalize content using details collected from contacts, such as their job title, city, and custom fields you’ve added. Once set up, each contact will automatically see the information that’s most relevant to them. You can use dynamic content in so many ways to engaged your audience.
Use a poll action block to collect information that helps you better understand your subscribers. Polls can be dropped into any email to make it more interactive and engaging. Additionally, Constant Contact has a survey feature that you can also use to gather feedback or insights via a dedicated web page.
You can integrate the platform with your eCommerce store to automatically sync customer data. It supports Shopify and WooCommerce. For example, you may segment users based on their activity, target them via Facebook ads, or send abandoned cart emails.
Constant Contact has over 150 email marketing templates you can use to engage your audience. Plus, you can search by category, such as holidays, newsletters, etc. Each template is professionally-designed and highly customizable. You can use a drag-and-drop editor to customize an existing design or build yours.
Ease of Use
Everything about Constant Contact is straightforward, making it very easy to use. You can find things quickly. When you click on any main menu item, such as ‘Contacts,’ a submenu with all relevant functions appear. Most people can get up to speed within minutes because the UI is so intuitive.
Help & Support
You can reach Constant Contact by phone, email, or live chat. Phone and chat support are available Monday – Friday, 9 am to 7 pm EST for trial accounts. Support is available for paying customers from 8 am-10 pm, Mon to Friday, and 9 am – 8 pm EST on Saturday. You can send an email to Constant Contact at any time. They are typically quick to respond.
The Final Verdict
Constant Contact is a great email marketing solution for any size company. It’s easy to use, has in-depth reporting, tracking, and tons of other excellent features. You’ll find many email marketing templates, which is great for expediting your work. Plus, the drag-and-drop editor makes it easy to make any one of them yours.
Plus, you can upload contacts in several ways. The platform’s automation capabilities are also phenomenal. Being able to send targeted automated personalized email series is fantastic. For example, you can send a note to contacts on or before an anniversary or birthday.
Furthermore, you can resend your emails to people that didn’t open them the first time. And it offers a mobile app, making it possible to create and send emails right from your smartphone. Hands down, Constant Contact is one of the best email marketing platforms.
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