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By now, the benefits of content marketing are prevalent. Today content marketing is one of the most practical and effective advertising strategies online. You can use content to pull in customers by sending traffic to your website or business. This is because consumer behaviour has changed.
Many of us no longer find and digest information as before. Most of us have Internet-enabled mobile devices in our pockets and use them to find what we want. Content marketing is a strategy that helps businesses reach us online and it’s effective.
That is why many companies embrace the content-first approach. People want to make informed purchase decisions and you can help them do that with content.
But for content marketing to succeed, you have to put the needs of the audience above organizational needs. Plus you have to deliver content to the right audience. That includes considering when and where they’ll most likely see it.
However, content marketing isn’t always successful. Your business situation, target audience, and content plan will influence the level of success you get. Nonetheless, content is the main mechanism for building organic traffic.
Here are some content marketing benefits that make the investment worthwhile.
1. More Content on Your Site is a Good Thing
More content lets you take up more space on the web and that’s excellent for aiding discovery. Engaging content also encourages visitors to stay on your website longer, which increases the likelihood they’ll become customers. Think of your website as a physical store. The more valuable content you have, the longer people stick around.
2. Improved Search Engine Rankings
A steady stream of publications feeds the search engines with fresh content. Every new article that’s added to your website is another page that they may index. And having more quality web pages indexed is a good thing providing they are well-optimized to rank. More content can result in improved visibility and rankings on search engine results, which will send more search traffic to your site.
3. More Referral Traffic
You get more referral traffic in general when you have content. For example, contributing to other blogs or websites can send referral traffic to your site. Your content can also attract traffic from other sites such as forums. People will often search or seek you out if your content resonates with them.
4. More Social Media Traffic
Sharing your content on social media can attract users to your website. The content library on your site is like ammunition for driving traffic from social platforms. You can repurpose parts of your articles, eBooks, White Papers, etc. for social.
5. Build Trust
People want to work with companies they can trust. Content can foster trust and If you’re consistent with production, your business may become an authority. The key is to create content that solves consumer problems.
6. More Leads & Sales
You can use high-quality and relevant content to increase leads plus sales. Online marketing aims to help customers move through the buying process. That means becoming part of their online experience. And you can’t do that without content.
7. Improves Brand Awareness
More quality content on and off your website can increase brand awareness. Being visible on the web can give your business top-of-mind status. Good content associates a positive image with your brand, as long as you’re doing the right things.
8. Cut Marketing Cost
Content marketing is cost-effective. While you shouldn’t expect all your content to ‘go viral’, good content gets views. The more your content gets noticed, the more your web presence grows. Over time, this can reduce marketing costs.
Start Content Marketing Early
There are good long-term benefits to content marketing that businesses shouldn’t ignore. Using content to market your products can improve your online presence. And the sooner you begin, the quicker you’ll start to see results.