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If you want to effectively promote your business, share your ideas or expertise online, then you may need a blog. Today we’re going to show you how to start a blog for free! There are plenty of reasons why people start blogs and many have elevated their status in life by doing so.
A blog is an informational website that is regularly maintained through a content management system. But what really separates blogs from traditional sites is their conversational tone and how often new content is published.
How to Start a Blog For Free
You can use free blog platforms to create a blog. These companies allow you to create blogs for business or personal use. However, you may require additional investments for any advanced customization of your blog. Here’s how to get started!
Step 1: Decide What You’ll Write About
Deciding what to write about, should be the first thing you do before starting a blog. Even if you own a company, it’s worth taking some time to write a content marketing mission statement. This is your ‘why’ for creating content and it should inspire you.
For example, our mission statement is: To help people market their businesses or projects online by providing marketing resources, training, advice, insights and inspiration.
Step 2: Choose a Blog Platform
First, you’ll need to pick a home for your blog. The top free blogging platforms are WordPress, Blogger, and Tumblr, which are all great choices. However, WordPress is the most preferred choice for many online bloggers.
Step 3: Register a Free Blog Account
The next step is to register a blog account with the company you’ve chosen. Once registered, you can create a blog and start writing. Without an account, you can’t start a blog. Normally, you’ll have to fill up a simple online form to create a free account on these sites.
Step 4: Pick a Domain Name
After that, it’s time to choose your domain or subdomain name. A domain name is the web address to your blog, so pick a name that best describes your blog content. Usually, you’ll have to pay for your domain but blogging platforms like WordPress offer subdomain names for free.
Step 5: Select a Blog Design
Your blog design, also referred to as the theme for your blog needs to be something that’s aesthetically pleasing, user-friendly and somewhat matches the attitude/feel of your intended audience. Most platforms come with a number of preset themes or blog designs that you can choose from.
Step 6: Promote Your Blog
Lastly, a common mistake new bloggers make is that they don’t promote their blog. So once you start blogging, you must promote your blog content!
Depending on your niche or subject matters, you may have to pay for promotion if you want to reach enough people. But with most niches, you can simply use the free capabilities provided by social media platforms like Facebook, Pinterest or Twitter.
Use social media as a tool to drive traffic to your blog because it’s a great medium for marketing website content. You can also promote your blog with search marketing, which includes paid search and SEO (search engine optimization).
Considerations For Businesses That Want to Start a Blog
Do you need a blog? For most people, the answer to this question is yes. A blog can be a place where you showcase your individual expertise or use it as a tool to market your business. If you’re going to regularly post new content on an ongoing basis, then yes, get a blog! However, if you plan to “set it and forget it”, then maybe you need a website with landing pages.
Also, here’s something to keep in mind if you’re planning on marketing your business with a blog. You shouldn’t just be focused on selling. We know, it sounds counterintuitive but that’s not what you should use a blog for and here’s why.
Imagine that you were browsing the web, searching for knowledge on a specific topic, and you came across XYZ company who had the information you were seeking on their blog. But as you read through, you notice their sales pitches all over the place, making it harder for you to concentrate.
Would you trust them? If you’re like most people, you’ll probably wonder if what they’re telling you is true, ignore every sales pitch and distrust them. Chances are that you wouldn’t want to keep browsing their site.
Remember that without trust, consumers don’t buy because deciding to make a purchase is a commitment. So as a business, your blog should be used to earn the trust of your target audience. It’s perfectly fine to place visible links to your services but don’t be forceful.
A Guide to Starting a Blog For Established Businesses
Organizations that want to start blogging may want to do things differently. For a business, it’s better to use a self-hosted WordPress blog. Blogging platforms are great but they can present limitations in overall flexibility.
If you’re trying to create a professional image, then a self-hosted blog will give you full control of your business asset. Unlike a free platform where control is limited, with self-hosted blogs, you’ve got complete control of the frontend and backend.
This approach can be intimidating to new bloggers because more technical knowledge is needed for setup. But if you use the right web host, you can simplify the installation process.
When picking a web host, make sure that they offer a one-click installation process through cPanel for WordPress and other applications.
Businesses should also take these additional steps:
- Decide on the location – Before you begin with the installation of your blog, decide where you want to put it (the folder and its location). Ideally, you should have something like techhelp.ca/blog.
- Set an objective – What’s the main purpose of your blog? Is it for capturing leads or to build authority in your field? Knowing your main objectives will help focus your blog publications.
- Keyword research – Don’t write anything until you discover how people are searching for your products and the consumer pain points that you can solve. Keyword research is the process that you can use to find keywords to target.
- Create awesome content – Once keyword research is done, you can start writing! Feel free to combine some keywords into one article, providing that they are of the same subject.
Finally, don’t turn your readers off by being too sales-focused. Ultimately, you want to sell your products but you’ve got to provide value first in order to earn their trust and keep readers interested.
Blogging is often a very inexpensive way to reach your target audience because search engines will include blog posts in their index, which helps searchers discover what you’ve published. It’s a useful tool for business and personal growth. It’s very easy to start a blog but the process can be daunting at first.How to Start a #Blog for FreeClick To Tweet