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Marketing has become more about inspiring your customers with content, rather than boring them with ads. But you know, it wasn’t always like this. There was a time when businesses only relied on content writing services for print media, such as hardcopy books or newspaper pieces but now there’s an added focus.
Today there are more people using the Internet than ever before and since marketing evolves as people’s behaviors change, marketers had to change too.
With widespread Internet access and the increase in mobile device usage, consumers can now skip ads or creatives that they just don’t want to see. Couple that with the fact that people have unknowingly trained their minds to ignore advertising.
So how did marketers fix this debacle?
They turned to the web and started creating content that people wanted to see. Plus guess what? It worked!
Hence, content creation has quickly become the driving force of digital marketing today.
Look, according to Statista, over 3.5 million people have access to the Internet and it’s increasing exponentially year-over-year.
Look at this chart:
No wonder so many business owners are on the lookout for good content writers.
With so many online readers, the importance of good content has increased. That’s because people continue to search the Internet for information daily. They also have high expectations for the content that they consume.
So entrepreneurs or business owners need good content writing services to help them connect with their customers and grow their businesses. Additionally, agencies need good content writers to create content for their clients.
But content marketing is not a new concept, not at all.
in fact, it has existed for hundreds of years. The only difference today is that the barriers to entry have been significantly reduced.
Today you don’t need a printing press or publisher to publish your content. You can do it with a Blog or website.
>> RELATED: How to Start a Blog With 4 Simple Steps
The Internet has made it possible for millions of people to connect at a speed that we didn’t have before.
Alone, over 5 billion searches are made on Google per day.
How Can Content Help Your Business Grow
Publishing high-grade content is an opportunity for your business to stay in touch with customers and connect with new ones. It helps you build a solid brand presence and increases revenues naturally without always asking people to buy something.
Today people don’t want to be sold, rather they want to feel a connection with whomever they’re buying from. They want to feel that they can trust you.“Today’s availability of technology means that any business in any industry can develop an audience through consistent storytelling.” - Joe Pulizzi, author, speaker and evangelistClick To Tweet
As you may have already guessed, the old school marketing where companies force people to watch ads that they hate is broken.
The TV industry continues to take a big hit in ad revenue as many business owners move towards a content marketing approach. And why not?
It’s cheaper, achieves long-lasting results that are better and helps consumers make informed purchase decisions. Besides, there’s nothing like the feeling you get when it’s money well-spent.
Creating content that is useful, relevant and well-written attracts new prospects and keeps your business top of mind.
When your customers are ready to buy, they’ll think of you first because you’ve taken the time necessary to make a connection with them.
So who do you hire?
Content Writers vs Copywriters
The subheading above may sound a little ridiculous because both disciplines deal with writing.
But nevertheless, let’s dive in.
When it comes down to it, copywriting and content writing services are very similar. They both require writing skills but the main difference between the two is the purpose of writing.
Copywriting deals with sales or writing for promotional purposes. Content writers are more focused on audience engagement, which keeps people interested long enough to check out your products.
In short, if you want to sell products or services on dedicated landing pages, you should be looking for a copywriter.
However, if your goal is to increase engagement, authority and thought leadership, then you need a content writer.
One is highly conversion-focused, while the other is more connection-focused.
What to Expect From Good Content Writing Services
Content creation means composing valuable publications that are delivered with a single purpose. Great content marketing campaigns can strengthen your brand and attract potential customers.
The company or person that you work with must be able to do the following:
- Write your content with the purpose of solving user’s needs
- Write to provide a rich user experience
- Clear and personable (likable)
- Make it about the reader
- Build trust among your audience with genuine content
So you may want to read their published blog content or grab some samples first before making a final decision.Establish Connections & Attract More Prospects With Content #MarketingClick To Tweet
How to Pick a Copywriter
Copywriting is purposely creating high-quality content that is aimed at selling your brand’s products.
In fact, the secret ingredient to content creation is copywriting.
Good copywriters have the ability to sell almost anything online using the AIDA (attention, interest, desire, action) principle. They write a lot but they edit much more. Yes, really.
While content writers deal 80% in writing, copywriters deal 80% in editing. They edit, edit and edit some more, then they’ll probably edit even more but you get the point.
Here’s the thing…“Content Marketing is all the Marketing that’s left”. - Seth Godin, bestselling author and speakerClick To Tweet
Well, Seth really drives the point home there, so let’s wrap things up.
Content writing services are on the rise because of how fast the Internet is exploding!
So yeah, one could say that content marketing is practically the only true marketing left.
As some industry giants continue to spend billions in traditional advertising campaigns, smart businesses are winning with content marketing for 60% less the cost of conventional strategies.
You win with content because you become focused on the consumer, which to them, is what they’ve always wanted. We just didn’t listen, until now.