Google has changed its privacy policy to create a new exception around how connected Gmail, Drive and Google Photos data can affect personalized advertising. The Oct. 1 version of Google’s …
Google Ads’ scheduled September AI Max migration window has closed, moving eligible Search campaigns that used campaign-level broad match or legacy automatically created assets into the AI Max framework. Google’s …
A marketing contract is where vague promises become specific responsibilities. Use this as a business checklist before you hire a marketer, agency, freelancer, consultant, or creator. It’s not a substitute …
Google Ads has added IP address and interaction timestamp matching to Customer Match, expanding the signals advertisers can send when creating first-party audience lists. The change is visible across Google’s …
Google’s AI shopping push is moving from product discovery to direct purchase for eligible Shopify merchants. As of September 26, 2026, Shopify’s help documentation describes the Google AI Mode and …
Google has updated Search Central guidance with clearer rules for marking sale prices in Product structured data, giving ecommerce sites a more direct way to state when a discount starts …
Google Ads is giving advertisers more visibility into AI Max’s serving path by tying visible search terms to the headlines and landing pages used in automated Search campaigns. Google Ads …
Google Ads appears to be pushing video localization deeper into its ad creation workflow. The practical appeal is cost. Video localization often requires translated scripts, voice talent, audio recording, editing, …
A U.S. federal court has spared Google from an ad-tech breakup, but the remedies now moving toward final judgment could still change how publishers sell open-web display inventory. The decision …
Google Merchant Center has turned AI shopping visibility into a report Canadian retailers can inspect, rather than a channel that has to be watched only through screenshots and one-off prompt …
Google is automatically moving some existing Search campaigns into AI Max during September 2026, turning a platform setting that many advertisers may have treated as routine into a campaign governance …