Discover the 7 Best Entry-Level Digital Marketing Jobs Today

If you’re looking to break into the exciting world of digital marketing, you’re in luck! Plenty of digital marketing entry-level jobs offer a great way to start your career. 

These roles don’t require years of experience, making them perfect for recent graduates, career changers, or anyone looking to grow their skills in the marketing field.

In this article, we’ll explore some of the best entry-level digital marketing positions and how you can get started.

7 Best Entry-Level Digital Marketing Jobs

1. Social Media Coordinator

As a social media coordinator, you’ll be a brand’s voice across digital platforms. You’ll be managing everything from content creation to engagement and analytics. 

This role is perfect if you’re naturally creative, organized, and passionate about connecting with online communities. 

Your responsibilities will include crafting engaging posts, interacting with followers, and monitoring metrics like follower growth and engagement rates across popular platforms such as Facebook, Instagram, and Twitter.

This position demands skills in basic design for creating visually appealing posts, content planning, and an understanding of social media analytics tools to assess performance. 

Starting as a social media coordinator is ideal for entry-level professionals who want to develop hands-on experience managing a brand’s online presence. You’ll also build a valuable portfolio highlighting your creativity, strategy, and content creation abilities.

2. SEO Specialist

SEO is essential to increase website visibility and drive organic traffic. As an SEO specialist, you will explore how search engines like Google rank content, developing expertise in optimizing websites to achieve top positions in search results.

This role is well-suited to individuals who enjoy data analysis, staying updated with algorithm changes, and balancing both the creative and technical sides of website optimization.

Core skills include keyword research, on-page and off-page optimization, and familiarity with tools like Google Analytics and SEMrush. 

In an entry-level SEO role, you’ll gain a strong foundation in a highly sought-after digital marketing field, learning to make data-driven adjustments that can significantly impact a brand’s online reach and visibility.

3. Content Marketing Assistant

Content marketing blends creativity with strategy to build an engaging online presence. 

As a content marketing assistant, you’ll support content strategies by developing blog posts, articles, infographics, and videos to connect with audiences. 

This role emphasizes storytelling, so strong writing skills and a flair for creativity are crucial. 

Having basic SEO knowledge enables you to optimize content for better search engine rankings, which drives organic traffic and improves brand visibility.

This entry-level position offers an opportunity to refine your writing skills, learn how to strategize content effectively, and collaborate with other marketing team members. 

It’s a great stepping stone for anyone looking to explore a creative and impactful area of digital marketing.

4. Email Marketing Specialist

Email marketing continues to be a vital tool for nurturing customer relationships and driving engagement. 

In this role, you’ll develop and manage email campaigns, segment audiences for targeted messaging, and analyze metrics to measure campaign success. 

Strong writing skills, a basic understanding of HTML for email customization, and data analysis abilities are crucial to crafting effective emails that resonate with audiences. 

This position is perfect for someone interested in learning to reach customers personally while maximizing return on investment. 

As an entry-level email marketing specialist, you’ll gain valuable experience in a cost-effective marketing channel and learn how to communicate effectively with different audience segments.

5. PPC (Pay-Per-Click) Specialist

As a PPC specialist, you’ll dive into digital advertising, managing campaigns on platforms like Google Ads and Facebook Ads. 

Your main goal will be to drive traffic and generate leads by strategically bidding on keywords and closely monitoring ad performance. 

This is an ideal role for detail-oriented individuals with strong analytical skills, as success in PPC relies on data analysis and precise budget management. 

You will gain experience in keyword research, audience targeting, and measuring ad ROI, providing a solid foundation for a career in paid advertising. Starting as a PPC Specialist lets you directly impact a brand’s growth and quickly learn how paid campaigns contribute to business success.

6. Digital Marketing Assistant

The digital marketing assistant role is a versatile entry-level position that offers exposure to various marketing activities. 

Supporting multiple tasks within the marketing team, you’ll work on everything from content creation and SEO to social media management and analytics. 

This is an ideal role for someone who enjoys variety and is eager to learn multiple aspects of digital marketing. 

Core skills include strong organizational abilities and a foundational understanding of digital marketing tools like social media platforms, SEO tools, and analytics software. 

Starting as a digital marketing assistant provides a comprehensive introduction to the field, allowing you to identify your strengths and potential areas of specialization.

7. Marketing Analyst

Data is at the core of digital marketing, and as a marketing analyst, you’ll be responsible for measuring and interpreting data to assess the effectiveness of marketing campaigns. 

This role requires a strong aptitude for numbers and proficiency with tools like Google Analytics and Excel for data analysis. 

You’ll gather and analyze information on consumer behavior, campaign performance, and market trends, enabling the marketing team to make data-driven decisions. 

Starting as a marketing analyst gives you insight into the strategic side of marketing, helping you understand how data informs everything from campaign adjustments to budget allocation and prepares you for a data-centric career in digital marketing.

How to Find the Best Entry-Level Digital Marketing Jobs

Finding entry-level digital marketing jobs can be straightforward if you know where to look. Here are some of the best places to search for these roles:

Job Boards

Traditional job boards are a great starting point for finding entry-level digital marketing positions. Many companies post job listings specifically targeting newcomers to the industry.

LinkedIn: Use LinkedIn to find entry-level digital marketing jobs and internships. You can filter results based on experience level and connect directly with hiring managers.

Indeed: Indeed is known for its vast selection of digital marketing roles. It allows people to search for entry-level positions and filter by remote or in-office jobs.

Glassdoor: Besides job listings, Glassdoor provides insights into company culture, salary expectations, and reviews, making it easier to find a company that fits your career goals.

Company Career Pages

Many companies prefer listing openings directly on their own career pages rather than using third-party job boards. If you’re targeting a specific company, visit its website to explore available opportunities under the ‘Careers’ or ‘Jobs’ section.

Marketing Agencies: Agencies such as HubSpot, Wpromote, or Hootsuite often have openings for entry-level roles like marketing assistant, social media coordinator, or content marketing intern.

Big Tech Companies: Companies like Google, Facebook, and Amazon frequently offer entry-level digital marketing jobs or internships.

Remote Job Platforms

For flexibility or remote work, platforms are dedicated to remote job listings, including digital marketing roles.

We Work Remotely: This platform specializes in remote job listings across various industries, including marketing.

Remote.co: This site focuses on remote job opportunities and often has listings for marketing coordinators, SEO specialists, and digital marketing assistants.

Freelance Platforms

Freelance work is an excellent way to gain experience in digital marketing, especially for those just starting out. 

Upwork: Browse a variety of freelance projects, including social media management, SEO, content creation, and more.

Fiverr: Offer specialized digital marketing services such as social media posts, ad management, or SEO audits to attract clients and showcase your expertise.

Internships and Apprenticeships

If you need help landing a full-time role, internships or apprenticeships are an excellent way to gain hands-on experience and get your foot in the door.

Handshake: It is a platform designed for students and recent graduates, offering internships and entry-level job listings.

Internships.com: Specializes in internship listings, including digital marketing positions.

University Job Portals

Many universities have job boards or career centers that list job opportunities for students and recent graduates. These are great ways to find entry-level positions if you’re a student or alum.

Networking and Digital Marketing Communities

Many digital marketing roles aren’t posted publicly but are filled through networking and referrals. Engaging with online communities can connect you with potential employers or mentors.

Join digital marketing-focused groups where members share job opportunities and industry insights. Subreddits like r/digital_marketing often have posts about job openings and freelance opportunities.

Portfolio Building for Entry-Level Digital Marketing Jobs

Creating a digital marketing portfolio is crucial for entry-level professionals, as it showcases your skills, work samples, and creativity. 

While building a portfolio takes time, a versatile collection of work will set you apart in the competitive job market.

Include Diverse Project Samples

Showcase blog posts, social media graphics, or email newsletters you’ve created. If you’re interested in content marketing, demonstrate your storytelling skills and understanding of brand voice through different formats like articles, graphics, or infographics.

Include SEO-related projects like keyword research reports, content optimization examples, or web pages you’ve optimized for SEO. This will show that you understand both on-page SEO elements and content strategy.

If you have experience with PPC ads or social media campaigns, add screenshots of ad performance metrics or explain campaign objectives, targeting, and results.

Use Real Data and Analytics

Employers value data-driven insights, so include metrics that demonstrate your impact. Use charts or visuals to show a campaign’s growth in engagement, click-through rates, or conversion metrics. 

If you need more professional data, create sample projects using publicly available data or analytics from your personal blog or social media.

Create Mock Campaigns or Personal Projects

If you’re new to the industry, creating mock campaigns is an excellent way to demonstrate your skills. 

Pick a fictional brand and outline a campaign—from concept and target audience to ad design and success metrics. This will showcase your strategic thinking and creativity.

Showcase Certifications and Skill-Building Exercises

Display certifications like Google Analytics, Google Ads, or social media marketing. Adding certifications reinforces your technical knowledge and dedication to skill development. 

Add a ‘Skills’ section to your portfolio or resume to highlight tools you’ve mastered, such as SEO platforms (Ahrefs, SEMrush), email marketing software, and content management systems.

Present Your Portfolio Professionally

Use an easy-to-navigate format highlighting your projects, such as a personal website, an online portfolio platform (like Behance or Wix), or a well-organized PDF. 

Include an “About Me” section that outlines your background, passion for digital marketing, and career goals to create a solid personal brand.

Entry Level Digital Marketing Jobs: Final Thoughts

Breaking into the digital marketing field can feel overwhelming, but the wealth of resources and opportunities available today makes it more accessible than ever. 

Beyond landing an entry-level job, consider joining industry events, webinars, or marketing conferences to build connections and stay updated on emerging trends. 

Building relationships with professionals and learning from their experiences can enhance your knowledge of the field and lead to mentorship or joint projects. 

Engaging actively in these spaces boosts your knowledge while showcasing your dedication to the industry.

Additionally, don’t underestimate the power of personal branding. Create and maintain a strong LinkedIn profile that reflects your skills, certifications, and career goals. 

Share industry insights, your take on recent trends, or even projects you’ve completed to establish yourself as a marketing professional. 

By consistently refining your skills and embracing new challenges, you’ll position yourself for success in the world of digital marketing.