900+ Power Words To Increase Conversions

Using ‘Power Words’ in your copy can increase engagement.

Power words are words with emotional meaning or the power to evoke certain emotions. You’ll find them in top-performing content online and offline.

Using power words can create a visceral connection between your content and readers.

Consider verbs (a word for action or state) like:

• Transform
• Strive
• Exciting
• Explosive

Or adverbs (word modifiers) like:

• Surprisingly
• Devastatingly
• Drastically
• Today

Using these creative expressions properly, you can transform a boring title into a captivating one.

Consider these examples:

Amazon uses the power word, Start and Free to promote Prime Video and The Tomorrow War. In addition, the words Original and Prime are also power words.

This landing page from Semrush uses power words like Score to evoke the feeling of winning.

We used several power words in this copy to elicit feelings of trust and achievement.

There are many types of power words. Here’s a list of power words sectioned by type to improve your copy.

Happiness Power Words

Ever watched a movie scene and smiled throughout? These power words can evoke such feelings of joy. 

Euphoria	Confidence
Love	Euphoric
Contentment	Enthusiasm
Harmony	Exultation
Magnificence	Zest
Serendipity	Zen
Gratitude	Rapture
Optimism	Vigour
Abundance	Pleasure
Splendour	Awe-inspiring
Radiance	Jubilation
Inspiration	Positive
Bliss	Glee
Awe	Profound
Miracle	Brilliance
Laughter	Victory
Freedom	Unconditional Love
Triumph	Amazing
Awestruck	Heartwarming
Ecstasy	Effortless
Ecstatic	Brilliant
Empowerment	Blissful
Exhilaration	Cheer
Flourish	Wonderful
Fulfillment	Thrive
Glorious	Empower
Jubilant	Healthy
Marvel	Bravery
Pride	Astounding
Ravishing	Light
Rejoice	Extraordinary
Relish	Celebrate
Thrill	Legendary
Vitality	Inspiring
Wonder	Alive

Energetic

Energetic power words can evoke feelings of eagerness and anticipation.

Gratified	Charismatic
Supercharge	Dash
Forceful	Exhilarated
Gutsy	Fantastic
Enchanting	Fresh
Fiery	Inspiring
Ferocious	Intriguing
Galvanized	Marvelous
Electric	Noisy
Earnest	Providential
Enlivened	Rejuvenated
Eager	Relentless
Boost	Rousing
Fortunate	Serene
Fortuitous	Unstoppable
Daring	Vivacious
Dynamic	Worthy
Promising	Amp
Radiant	Contest
Lucky	Electrify
Optimistic	Quick-start
Joyful	Jumpstart
Motivated	Speed
Lighthearted	Kick-off
Powerful	Ignite
Hopeful	Cheerful
Honored	Blast
Jubilant	Ecstatic
Hilarious	Bolt
Vibrant	Launch
Miraculous	Brilliant
Passionate	Transcendent
Hardworking
Healthy

Humor

Practically everyone loves to laugh. Use these power words if you have content or products with comedic elements.

Hilarious	Absurd
Jaunty	Amusement
Humorous	Farce
Droll	Fun
Impish	Funniest
Irreverent	Hilarity
Ludicrous	Jokes
Comical	Laugh
Playful	Outlandish
Farcical	Ridiculous
Amusing	Risible
Jocose	Silly
Bawdy	Whimsical
Frivolous	Wild
Clever	Witty
Quizzical

Fear

Fear is probably the most potent motivator here, but you should use it thoughtfully. That’s because such power words can cause people to make decisions they wouldn’t have otherwise.

The reaction people often have to fear is panic, which narrows their attention to the degree that they may overlook important details about your product.

“Remember, with great power comes great responsibility,” says Uncle Ben to young Peter Parker in the movie, Spider-Man (2002).

Blinded	Gullible
Backlash	Frantic
Bomb	Injure
Buffoon	Insidious
Cadaver	Bufoon
Bloody	Holocaust
Apprehensive	Catastrophe
Awe-inspiring	Caution
Chilling	Collapse
Dismal	Corpse
Dreadful	Crazy
Foreboding	Cripple
Frightful	Crisis
Frigid	Danger
Horrific	Dark
Loathsome	Deadly
Menacing	Death
Beating	Frightening
Ominous	Deceiving
Paralyzing	Destroy
Panic-stricken	Devastating
Petrified	Disastrous
Scaremongering	Doom
Sinister	Drowning
Terrified	Dumb
Terrible	Embarrass
Traumatic	Fail
Agony	Feeble
Apocalypse	Fired
Beware	Gambling
Armageddon	Fool
Assault	Fooled
Blood	Hack
Bloodbath	Hazardous
Bloodcurdling	Hoax
Blunder	Hurricane
Bumbling	Epidemic
Plunge	Annihilate
Plague	Cataclysmic
Refugee	Cringeworthy
Revenge	Fugacious
Scary	Havoc
Pummel	Nerd
Reckoning	Scream
Dangerous	Searing
Invasion	Shame
IRS	Shatter
Jail	Shellacking
Jeopardy	Shocked
Lawsuit	Silly
Looming	Slaughter
Last chance	Slave
Worry	Strangle
Lunatic	Stupid
Played	Suffering
Lurking	Suicide
Massacre	Tailspin
Meltdown	Tank
Mired	Targeted
Mistake	Teetering
Murder	Terror
Nightmare	Terrorist
Painful	Torture
Pale	Toxic
Panic	Tragedy
Peril	Trap
Plummet	Trauma
Piranha	Vaporize
Pitfall	Victim
Poison	Volatile
Poor	Vulnerable
Prison	Warning
Terrifying	Wounded
Risky	Wreaking

Efficiency

Most individuals and business owners consider efficiency important. Use these power words to help your audience feel confident that you or your product can do the job efficiently.

Remarkable	Accessible
Far-reaching	Cheat-sheet
Resourceful	Cinch
Result oriented	Easy
Expeditious	Effortless
Productive	Hacks
Flawless	Minimal
Speedy	No-hassle
Successful	On-demand
Savvy	Painless
Revolutionary	Simple
Proficient	Step-by-step
Swift	Straightforward
Institute	Stress-free
Effective	Systematic
Impressive	Tips
Streamlined	Tricks
Efficient	Unimpeded

Prestige

Does your audience strive towards prestigious things? If so, you can use these power words to evoke the feeling of prestige.

Select	Allure
Luxurious	Captivating
Respected	Charismatic
Elite	Crave
Illustrious	Desire
Venerable	Embrace
Admirable	Enchanting
Glorious	Enthralling
Splendid	Exclusive
Cultivated	Glamorous
Outstanding	Hidden
Notable	Magnetic
Highbrow	Members-only
Well distinguished	Never-before-seen
Exceptional	Private
Remarkable	Refined
Elevated	Sophisticated
Superb	Suave
Renowned	Thrilling
Exalted	Urbane
Well regarded	Worldly
Expensive

Encouragement

These power words can help you encourage others.

Jubilant	Surprising
Legend	Terrific
Life-changing	Thrive
Magic	Thwart
Marvelous	Titan
Master	Tough
Mind-blowing	Triumph
Miracle	Tremendous
Miraculous	Unbeatable
Sensational	Radiant
Seize	Brighten
Remarkable	Victory
Spectacular	Classy
Score	Wondrous
Spine	Stupendous
Prevail	Vanquish
Noble	Unbelievable
Perfect	Unforgettable
Persuade	Unique
Phenomenal	Unleash
Spirit	Cheery
Pluck	Uplifting
Power-up	Valiant
Splendid	Jovial
Praise	Valor
Spunk	Logophile
Rule	Wonderful
Staggering	Amazing
Strengthen	Ascend
Striking	Astonishing
Strong	Astounding
Stunt	Awe-inspiring
Stunning	Audacious
Revel	Win
Supreme	Awesome
Unstoppable	Victorious
Backbone	Fulfill
Badass	Glorious
Beat	Glory
Belief	Graceful
Blissful	Grateful
Bravery	Grit
Breathtaking	Guts
Brilliant	Happy
Celebrate	Heart
Empower	Acclaimed
Effortless	Adorable
Delight	Affable
Epic	Attainable
Dominate	Beauteous
Excellent	Encouraging
Defiance	Flawless
Cheer	Hero
Colossal	Honor
Command	Hope
Conquer	Incredible
Excited	Insightful
Courage	Jaw-dropping
Daring	Kudos
Extraordinary	Liberate
Defeat	Lovable
Eye-opening	Motivational
Dignity	Openhearted
Fabulous	Optimistic
Faith	Overcome
Fantastic	Prosperous
Fearless	Radar
Fierce	Rejuvenated
Ferocious	Rewarding
Devoted	Virtuoso
Force
Triumphant

Nostalgia

Evoke positive memories with these nostalgic power words.

Fondness	Ageless
Nostalgic	Distinguished
Melody	Eternal
Enduring	Eventful
Remembered	Everlasting
Luminous	Forever
Innocence	Historic
Reflection	Illustrious
Classic	Inexplicable
Heartfelt	Lasting
Honored	Memorable
Magnified	Monumental
Retain	Significant
Ardent	Treasured
Cherished	Undeniable
Intimate	Unforgettable
Beloved	Warmth
Timeless

Lust

Whether we like it or not, sex sells. Power words that inspire lust can make a struggling product or idea successful.

Delirious	Riveting
Dirty	Lovely
Depraved	Mouthwatering
Engaging	Wet
Enchanting	Fascinate
Fascinated	Forbidden
Heat	Frisky
Impassioned	Goosebumps
Intoxication	Hanker
Longing	Heavenly
Magnetic	Hottest
Rapture	Hypnotic
Sensual	Impure
Temptation	Indecent
Thrilling	Intense
Allure	Intoxicating
Arouse	Itching
Bare	Juicy
Begging	Kinky
Beguiling	Kiss
Brazen	Lascivious
Charm	Lewd
Cheeky	Lick
Climax	Lonely
Crave	Love
Delight	Pleasurable
Alluring	Divine
Appealing	Embrace
Ardent	Enchant
Bliss	Enthralling
Captivating	Entice
Craving	Entrance
Desire	Excite
Devotion	Explicit
Ecstasy	Exposed
Fascinating	Whip
Wanton	Wild
Sleazy	Charismatic
Spank	Compelling
Sleeping	Obsession
X-rated	Promiscuous
Sneak peek	Spellbinding
Naughty	Spicy
Nude	Steamy
Obscene	Stimulating
Orgasmic	Strip
Passionate	Sweaty
Pining	Tantalizing
Pleasure	Taste
Provocative	Tawdry
Racy	Tease
Raunchy	Tempting
Risque	Tickle
Rowdy	Tight
Salacious	Tingle
Satisfy	Turn on
Saucy	Unabashed
Scandalous	Uncensored
Seduce	Untamed
Seductive	Untouched
Sex	Urge
Shameless	Voluptuous
Sinful	Vulgar
Lush	Intriguing
Lust	Flirt
Mischievous	Lure
Mouth-watering	Luscious
Naked	Yummy
Yearning

Novelty

Convey that your content or product is fresh, unique, original, or unusual with these powerful words.

Unconventional	Announcing
Innovative	Discover
Bold	Extraordinary
Progressive	Hurry
Fresh	Insider
Breakthrough	Introducing
Spontaneous	Latest
Limitless	Life-changing
Curious	Magic
Astonishing	Miracle
Maverick	Now
Surprising	Odd
Adventurous	Remarkable
Novel	Sensational
Experimental	Shocking
Ingenious	Suddenly
Inspiring	Unusual
Creative	Wanted
Revolutionary	Weird
Vibrant

Trust

People buy from companies they trust. Here are some power words for evoking the feeling.

Reliable	Authentic
No-strings-attached	Best-selling
Unquestioned	Certified
Open	Ensured
Steadfast	Expert
Dependable	Fool-proof
Noble	Guaranteed
Responsible	Honesty
Esteemed	No-questions-asked
Honest	Official
Believable	Privacy
Trustworthy	Professional
Results	Protected
Secure	Proven
Respected	Recognized
Stalwart	Refund
Loyal	Risk-free
Certain	Sample
Valid	Scientific
Verified	Studies
Legitimate	Tested
Solid	Trial
Respectable	Unconditional
Endorsed	Worldwide

Beauty

These power words can help convince people to view things more attractively.

Elegant	Beautiful
Exquisite	Classy
Gorgeous	Dazzling
Lovely	Graceful
Splendid	Grand
Magnificent	Handsome
Breathtaking	Heavenly
Scenic	Intoxicating
Refined	Marvelous
Charming	Pleasing
Bewitching	Spell-binding
Alluring	Stunning
Angelic	Sublime
Delightful	Swoon-worthy
Radiant	Tantalizing
Appealing	Vivid

Transformative

Show people that your product or content can transform their lives, business, or something else.

Accelerate	Success
Adventure	Triumph
Amplify	Achieve
Beyond	Validate
Breakthrough	Win
Catalyze	Master
Change	Courageous
Clarify	Fix
Deepen	Confront
Elaborate	Freedom
Elevate	Tenacious
Emerge	Convert
Enhance	Defy
Evolve	After
Expand	Dominate
Illuminate	Renew
Innovate	Overcome
Refine	Victory
Reinvent	Fulfill
Revitalize	Learn
Revive	Journey
Revolutionize	Fearless
Transform	Complete
Uplift

Anger

Want to elicit the feeling of anger? Well, here you go.

Abhorrent	Debase
Abuse	Defile
Aggressive	Arrogant
Animosity	Ass kicking
Annoying	Delinquent
Brutal	Backstabbing
Contemptuous	Barbaric
Dangerous	Bash
Enraged	Beat down
Ferocious	Big mouth
Fierce	Blatant
Fury	Bullsh*t
Hateful	Cheat
Hostile	Bully
Indignant	Clobber
Irritable	Clown
Offended	Cocky
Outraged	Corrupt
Poisonous	Coward
Vengeful	Crooked
Violently	Crush
Wrathful	Curse
Kick	Misleading
Kill	Lollygag
Demolish	Knock out
Desecrate	Know it all
Knock	Lies
Disgusting	Livid
Dishonest	Loathsome
Distorted	Loser
Evil	Lying
Exploit	Maul
Force-fed	Broke
Foul	Sneaky
Full-of-sh*t	Fear
Freaking out	Rant
Greedy	Diatribe
Gross	Weak
Harass	Provoke
Hate	Morally bankrupt
High and mighty	Thug
Horrid	Agitate
Infuriating	Annoy
Jackas$

Greed

Greed can corrupt even the purest souls, so use these power words responsibly.

Amassing

Avarice

Covetous

Desiring

Excess

Extravagant

Gluttony

Grabbing

Hoarding

Lusting

Materialistic

Money

Possessive

Power

Rapacious

Selfish

Spiteful

Vicious

Safety

Armored

Careful

Cautious

Defensive

Guarded

Immune

Insured

Invulnerable

Protected

Reliable

Resilient

Risk-free

Safe

Secure

Shielded

Strong

Sturdy

Unassailable

Unwavering

Prohibition 

Tell a child not to do something without explaining why and chances are, they’ll do that thing. That’s because curiosity is powerful. So use these prohibition power words to make people curious.

Restricted	Under wraps
Sealed	Undercover
Be the first	Underground
Become an insider	Under-the-table
Bizarre	Undisclosed
Class full	Unexpected
Closet	Unlock
Elusive	Unreachable
Hilarious	Unspoken
Private	Uncensored
Never seen before	Smuggled
Off the record	Strange
Off-limits	Tried to hide
Outlawed	Unauthorized
Illusive	Unveiled
Incredibly	Withheld
Insane	Ancient
Interesting	Backdoor
Invitation only	Banned
Key	Behind the scenes
Login required	Black Market
Members only	Blacklisted
Myths	Bootleg
Odd	Censored
Lost	Secret
On the QT	Remote
Priceless	Ridiculous
Privy	Secrets
Psycho	Shocking
Uncharted	Arcane
Unconventional	Authoritative
Undiscovered	Blessed
Unexplained	Ceremonial
Unexplored	Charismatic
Unheard of	Eloquent
Unsung	Epic
Untold	Glorious
Unusual	Heritage
Trade secret	Hidden
Spoiler	Hush-hush
Supersecret	Illegal
Thought-provoking	Insider
Top secret	Little-known
Wacky	Majestic
Zany	Mythical
Classified	Primordial
Cloak and dagger	Resplendent
Concealed	Sacred
Confessions	Sovereignty
Confidential	Spellbound
Controversial	Splendor
Covert	Timeless
Cover-up	Traditional
Ssshhh!!!	Under the table
Exotic	Wise
Forbidden	From the vault
Forgotten

Using Power Words In Your Copy

Here are some of the most common content types where people use power words and a tip or consideration for each.

• Headlines: The use of power words here should accurately reflect the content while encouraging a click.
• Calls-to-action: Use powerful, action-oriented words that can immediately encourage the reader to take action.
• Social Media Posts: Use power words to reflect the personality of your brand or company, cause people to take action, feel something, etc. It depends on the goal.
• Product Descriptions: Choose power words that accurately describe the features and benefits of the product.
• Blog posts: Like social media, it depends on your goal for each post.
• Emails: Try to emphasize a single point with carefully chosen power words.
• Presentations: Use strong power words to convey messages quickly and effectively.

All in all, power words should fit the context and help provide the desired effect.

Practice Makes Perfect When Uisng Power Words

Crafting content that attracts attention and matches the intentions of the target audience is vital. After all, the goal of copywriting is to persuade. But learning when and how to use power words for maximum effect does take practice.

When used strategically, power words can drastically improve how your content resonates with the audience. They have the transformative ability to lift any work from commonplace to captivating.

If you are looking to level up your content, consider giving us a shout.