Audience engagement is challenging, whether in public speaking or content marketing. Marketers, event hosts, presenters, teachers, etc., know that communication can break down without audience engagement, making it unlikely to …
The best AI writing assistant should leave you with usable writing, not a polished-looking draft that collapses the moment you edit it. That standard changes the ranking. ChatGPT is the …
The Google Chrome browser is a double-edged sword, offering unparalleled browsing capabilities while notorious for its resource-hogging tendencies. Fortunately, introducing the Memory Saver feature enables Chrome to maintain optimal performance …
Learn how to market yourself. At its core, marketing is about spreading ideas and building trust with the intended audience. But many professionals find it tough to do. Not everyone’s …
Learn how to create a sitemap for a website manually. A sitemap is a map of the website structure designed to help search engine crawlers find and index content more …
Do you need some guidance for your welcome email sequence? If so, you came to the right place. Business owners tend to either love or hate email marketing, and there’s …
Visual assets (such as images) have long been used for aesthetic and decorative purposes on the web. They are a fundamental element of website design and are used lavishly to …
Even though we often use digital branding and digital marketing interchangeably, these two terms are not synonymous. Digital marketing focuses on conversions, while online branding is all about delivering valuable …
A small business website doesn’t need to be expensive, flashy, or packed with complex features. It does need to be clear, credible, fast, and easy to use. For many customers, …
Did you know small & medium businesses make up 99.8% of all businesses in Canada? If you’re launching a new online business, chances are you’ll be far too busy competing …
How are you coping in the current business environment? And what is your focus? For some businesses, it’s all about scaling. Others are simply trying to survive or need to …
Are you trying to increase subscribers and boost sales? Persuading people to share their contacts is tough, but using the right lead magnets, you can make it easier and get …
Generally, SEOs have long suspected that Google uses sitewide signals to rank individual pages on websites. So it was nice to see some tweets from John Mueller, Search Advocate at …
You have finally opened your online business and ventured into the endless possibilities of eCommerce. The days you spent thinking of the best product to sell, how to market it, …
Conscious marketing aims to bring authenticity and human goodness back into marketing. Depending on who’s asked, people who practice the idea generally think about current marketing (digital or traditional) slightly …
New companies need to invest in what matters most, and web copy is one of those things. However, not all companies can hire a copywriter right out the gate. And …
The following is a contributed post and may not reflect the views of Tech Help Canada. Do you feel that your copywriting does not hit the marks it should? You …
Web accessibility means your website can be used by people with disabilities, including people who are blind or have low vision, people who are deaf or hard of hearing, people …
Most people know Google Analytics can show traffic and page views. What often gets overlooked is how much CRO insight GA4 can surface when it’s set up properly. Google Analytics …
As an Amazon seller, you want your products to get noticed. However, you are only one of a thousand sellers to offer similar items. How can your products stand out …
From a programmer to becoming CEO of SpaceX and Tesla, Mr. Elon Musk proved the extraordinary strength of entrepreneurial willpower. Overcoming his failures with a never give up attitude makes …
There’s little point in the marketing world tackling the widespread campaigns that brand goliaths have at their disposal. If you’re a newcomer in your industry, marketing is one of the …
Every business online needs a high website conversion rate. A conversion refers to any desirable action your website visitors make. That could be signing up for a free trial, subscribing …
How to find customers? Like many entrepreneurs, that’s probably the question you ask yourself every morning. Getting customers is an ongoing challenge, something that many companies face. Without customers, companies …
Most businesses make email-list growth harder than it needs to be. They create five lead magnets, install forms everywhere, ask for too much information, and then leave new subscribers waiting …
Marketing is an essential part of a business, and some aspects of it are crucial for success. Today we’ll look at four aspects of marketing that can increase your chances …
More people are making use of the Internet today than ever before. There are 327 million Internet users in North America, which is more than half of the entire population. …
This article is from a guest author. The views expressed are there own and may not reflect the views of Tech Help Canada. Nowadays, it seems like everyone is dabbling …
Essential businesses remain open and more companies join them as regulations ease up. For example, all provinces in Canada have eased COVID-19 restrictions to allow curbside pickup for some retailers. …
Lots of professionals understand how to use email properly, but few always use proper email etiquette. That is due to the sheer volume of messages we receive and respond to …
We approach SEO differently with every project. Here are the basic steps for SEO we typically follow when starting a campaign, though not all of them are necessary for every …
For many organizations, boosting email marketing ROI is among their top focus. Email enables direct and near-immediate communication between prospects and businesses. This is why it’s still the most effective …
It’s easy to look at one down year and assume a major event is losing relevance. That was the temptation after the 2019 Super Bowl, when audience figures fell to …
Branding is the difference between being a commodity and a company people care about. Especially, when doing business in an already crowded marketplace. In that situation, being recognized as a …
Internet usage is larger, faster, and more embedded in daily life than ever. These internet statistics show how big the web has become and where some of the biggest digital …
Your website should do more than explain the business and list what it sells. A brochure-style website can look polished and still fail to attract qualified visitors, earn trust, capture …
There are a few things that your content strategy should have in order to be effective. This article covers all of them. Content, whether written or otherwise, is the most …
SEO can feel brutal when you’re doing the right things and the results still come in slow—impressions creep up, clicks don’t follow, and the pages you want to rank sit …
Marketers can get creative blocks sometimes and solopreneurs who are trying to handle their own marketing can get it often. We’ve all been there at some point and this article …
I’ve always been a firm believer that the two most important things that make a business successful are ethical marketing and sales. Marketing is simply placing a great product in …
If there’s one thing that can give you an edge in business, it’s a real relationship with the right people. Not just famous people. Not just creators with a large …
Software as a Service (SaaS) has seen exponential growth over the last two years and shows no signs of slowing down. While this phenomenal achievement is excellent for those involved …
This article was originally published by CNBC: http://ow.ly/XsRg30hMIgP Marketers are currently experiencing one of their toughest environments ever because of the multiple options for communicating with consumers, according to the chief …
As renowned research and advisory firm, Gartner earlier predicted, the past few years proved to be a blast for the Software as a Service (SaaS) industry. And the industry will …
Social media customer care used to feel like an extra. Today, it’s one of the places customers expect help. Customers ask product questions in Instagram comments. They send complaints through …
Marketing dashboards can make you feel busy without making you smarter. Impressions, clicks, page views, bounce rate, time on page, social likes, email opens, and ad frequency can all be …
On a large-scale, some companies are still doing the same old things when it comes to marketing. And that’s because change is often a slow process for organizations. The problem …
Klaris from RingCentral submitted this entry. The author’s views are entirely his or her own and may not reflect the views of Tech Help Canada. There are a lot of …
Klaris from RingCentral submitted this entry. The author’s views are entirely his or her own and may not reflect the views of Tech Help Canada. Here are some great ways to …
Have you been thinking about starting an online business? Or perhaps you already have an existing store and are wondering about how to sell your products online. In any case, …
Regardless of the size of your business, you should always know about the latest marketing strategies. With the Internet taking over the business world, it only makes sense that you …