How To Create a Sitemap for a Website
Learn how to create a sitemap for a website manually. A sitemap is a map of the website structure designed to help search engine crawlers find and index content more …
Marketing
Email Writing Framework For Creating a Good and Engaging Welcome Email Sequence
Do you need some guidance for your welcome email sequence? If so, you came to the right place. Business owners tend to either love or hate email marketing, and there’s …
10 Must-Know Tips to Increase Your Website Conversion Rate Using Images
Visual assets (such as images) have long been used for aesthetic and decorative purposes on the web. They are a fundamental element of website design and are used lavishly to …
Digital Branding For Your Small Business: Essential Guidelines To Follow
Even though we often use digital branding and digital marketing interchangeably, these two terms are not synonymous. Digital marketing focuses on conversions, while online branding is all about delivering valuable …
12 Common Web Design Mistakes in Small Businesses
It’s the early 21st century, where technological innovations happen very frequently, so most people think every business has a website. But that’s not the case, and even for those with …
7 Tax Benefits You Need to Know as an Online Entrepreneur
Did you know small & medium businesses make up 99.8% of all businesses in Canada? If you’re launching a new online business, chances are you’ll be far too busy competing …
6 Actionable Branding Strategies You Can Adopt Right Away
How are you coping in the current business environment? And what is your focus? For some businesses, it’s all about scaling. Others are simply trying to survive or need to …
5 Lead Magnet Ideas for Every Stage of The Buyer’s Journey
Are you trying to increase subscribers and boost sales? Persuading people to share their contacts is tough, but using the right lead magnets, you can make it easier and get …
Google Uses Sitewide Signals to Rank Web Pages
Generally, SEOs have long suspected that Google uses sitewide signals to rank individual pages on websites. So it was nice to see some tweets from John Mueller, Search Advocate at …
How to Design an Effective Shipping Pricing Strategy for Your Business
You have finally opened your online business and ventured into the endless possibilities of eCommerce. The days you spent thinking of the best product to sell, how to market it, …
Is Conscious Marketing the Future Approach for Brands?
Conscious marketing aims to bring authenticity and human goodness back into marketing. Depending on who’s asked, people who practice the idea generally think about current marketing (digital or traditional) slightly …
How to Write Web Copy Without Copywriting Experience
New companies need to invest in what matters most, and web copy is one of those things. However, not all companies can hire a copywriter right out the gate. And …
7 Essential Rules for SEO Copywriting
The following is a contributed post and may not reflect the views of Tech Help Canada. Do you feel that your copywriting does not hit the marks it should? You …
What is Web Accessibility?
Web accessibility refers to when websites, platforms, and other online technologies are designed in a way that allows people with disabilities to use them – specifically, people with disabilities can …
Google Analytics 4: Everything You Need to Know for CRO
Most people know about the benefits of Google Analytics. However, few are aware of all the kinds of data one could obtain from this powerful (and free) engine to improve …
The Best Tips and Tricks to Win an Amazon Badge
As an Amazon seller, you want your products to get noticed. However, you are only one of a thousand sellers to offer similar items. How can your products stand out …
Top 11 Entrepreneurship Rules From Elon Musk
From a programmer to becoming CEO of SpaceX and Tesla, Mr. Elon Musk proved the extraordinary strength of entrepreneurial willpower. Overcoming his failures with a never give up attitude makes …
Clever Guerrilla Marketing Ads You’ll Wish You Thought of
There’s little point in the marketing world tackling the widespread campaigns that brand goliaths have at their disposal. If you’re a newcomer in your industry, marketing is one of the …
Your Cheat Sheet to Higher Website Conversion Rates
Every business online needs a high website conversion rate. A conversion refers to any desirable action your website visitors make. That could be signing up for a free trial, subscribing …
How to Find Customers (Five Highly Effective Ways)
How to find customers? Like many entrepreneurs, that’s probably the question you ask yourself every morning. Getting customers is an ongoing challenge, something that many companies face. Without customers, companies …
How to Build an Email List the Easy Way
If you have a business or website, then you should know how to build an email list. Every business needs a consistent flow of potential leads. And email marketing has …
4 Aspects of Marketing That Can Increase Returns
Marketing is an essential part of a business, and some aspects of it are crucial for success. Today we’ll look at four aspects of marketing that can increase your chances …
5 Small Business Digital Marketing Tactics to Try
More people are making use of the Internet today than ever before. There are 327 million Internet users in North America, which is more than half of the entire population. …
Influencer Marketing Statistics That May Surprise You
This article is from a guest author. The views expressed are there own and may not reflect the views of Tech Help Canada. Nowadays, it seems like everyone is dabbling …
6 Avenues for Marketing Your Business Online Amid COVID-19
Essential businesses remain open and more companies join them as regulations ease up. For example, all provinces in Canada have eased COVID-19 restrictions to allow curbside pickup for some retailers. …
Email Etiquette Tips for Making a Great Impression
Lots of professionals understand how to use email properly, but few always use proper email etiquette. That is due to the sheer volume of messages we receive and respond to …
The Basic Steps For SEO: How We Help You Rank Higher
We approach SEO differently with every project. Here are the basic steps for SEO we typically follow when starting a campaign, though not all of them are necessary for every …
Boost Your Email Marketing ROI with These Nuggets
For many organizations, boosting email marketing ROI is among their top focus. Email enables direct and near-immediate communication between prospects and businesses. This is why it’s still the most effective …
Super Bowl Viewership Drops but Ad Prices Increase
The super bowl is losing viewers but ad prices aren’t changing. As an inbound marketer, I like knowing what’s happening with all marketing channels, not just the online ones. The …
Here’s How to Influence Brand Searches to Improve SEO Results
Branding is the difference between being a commodity and a company people care about. Especially, when doing business in an already crowded marketplace. In that situation, being recognized as a …
Mind-Blowing Internet Statistics
The modern world is ramping up technology use. New innovations are incorporating the Internet into our daily lives, making more of the world connected. The following Internet statistics illustrate the …
A Content Strategy That’s Effective Has All These Things
There are a few things that your content strategy should have in order to be effective. This article covers all of them. Content, whether written or otherwise, is the most …
9 Creative Ways to Market a Business That’ll Earn You Customers
Marketers can get creative blocks sometimes and solopreneurs who are trying to handle their own marketing can get it often. We’ve all been there at some point and this article …
The Marketing Mix: Ultimate Guide to The 4Ps of Marketing
I’ve always been a firm believer that the two most important things that make a business successful are ethical marketing and sales. Marketing is simply placing a great product in …
Influencer Outreach Strategy: My BEST Advice!
If there’s one thing that can give you an edge in business, it’s having a great relationship with the right influencers. And that means you’ll need to craft a great …
How to Generate Effective Demand for Your SaaS Business
Software as a Service (SaaS) has seen exponential growth over the last two years and shows no signs of slowing down. While this phenomenal achievement is excellent for those involved …
Mars marketing chief: ‘It’s probably never been a more challenging and disruptive time to be a marketer’
This article was originally published by CNBC: http://ow.ly/XsRg30hMIgP Marketers are currently experiencing one of their toughest environments ever because of the multiple options for communicating with consumers, according to the chief …
SaaS Marketing Trends to Watch Out For
As renowned research and advisory firm, Gartner earlier predicted, the past few years proved to be a blast for the Software as a Service (SaaS) industry. And the industry will …
What KPI to Measure? The 3 Most Important KPIs You Should Be Tracking
In digital advertising, there are many marketing KPIs (key performance indicators) to track, and they’re all important in their own way. They help us stay on track and follow through …
Where to Market Your Small Business in a Digital Age
On a large-scale, some companies are still doing the same old things when it comes to marketing. And that’s because change is often a slow process for organizations. The problem …
Picking The Right Online Marketing Strategies for Small Business
Klaris from RingCentral submitted this entry. The author’s views are entirely his or her own and may not reflect the views of Tech Help Canada. There are a lot of …
Leveraging Business Text Messaging to Boost Customer Interactions
Klaris from RingCentral submitted this entry. The author’s views are entirely his or her own and may not reflect the views of Tech Help Canada. Here are some great ways to …
Top 3 Online Marketing Strategies and How to Use Them
Traffic is the number one constant in business that is needed to drive up revenues. In digital marketing, qualified traffic is even more important. What can get even more confusing …
A List of Strategies For Creating Your Online Marketing Plan
Have you been thinking about starting an online business? Or perhaps you already have an existing store and are wondering about how to sell your products online. In any case, …
Online Marketing Goals or Marketing Campaign Objectives
Regardless of the size of your business, you should always know about the latest marketing strategies. With the Internet taking over the business world, it only makes sense that you …
5 Online Marketing Strategies You’ll Ever Need As An Entrepreneur
Entrepreneurs and marketers are finally realizing that good content can mean big results when strategically incorporated into a sound online marketing strategy. Much of that has to do with the …
An Inbound Marketing B2B Guide With Practical Tips
Many marketers in the B2B sector are shifting their focus from outbound marketing (a traditional form of marketing) to inbound marketing. While both techniques are effective, inbound marketing offers greater …
The Inbound Marketing Definition And How to Attract Consumers With It
Have you heard whispers about inbound marketing and want to know exactly what it is, as well as why so many people are jumping on this bandwagon? well, here’s everything …
How Color Influences Decisions That We Make
Color psychology is a study of how color influences decisions. Color influences your perceptions in a subtle way. You won’t notice it happening but colors can influence what you buy, the …
SEO vs Traditional Advertising: The Core Differences Between Them
The advertising industry has changed in terms of how companies market themselves. These changes have been inevitable because more ways have been devised to market services and products. This has caused …