Today Google announced the coming introduction of a new ranking signal that will combine all its current user experience (UX) metrics (no name provided, yet). Current UX criteria will combine …
Essential businesses remain open and more companies join them as regulations ease up. For example, all provinces in Canada have eased COVID-19 restrictions to allow curbside pickup for some retailers. …
Lots of professionals understand how to use email properly, but few always use proper email etiquette. That is due to the sheer volume of messages we receive and respond to …
In this article, we’re going to address the following question. What is Google SEO? You may have come across the term, ‘Google SEO’, on some websites before but it isn’t …
We approach SEO differently with every project. Here are the basic steps for SEO we typically follow when starting a campaign, though not all of them are necessary for every …
Website optimization has changed since the advancement of AI (artificial intelligence). Deep learning algorithms (a type of AI) have become a primary way that search engines make decisions. Both Bing …
The thought of creating a website can be frightening when you aren’t that tech-savvy. But today making a website is easier than you may think. You don’t have to spend …
In an age where distractions reign supreme, staying productive has become a lot harder to do. This is evident for entrepreneurs responsible for the day-to-day operations of their business. Use …
Right now, SEO is how you strengthen your web presence to reach customers. A strong web presence means you won’t have to always pay for ads. You can gain a …
For many organizations, boosting email marketing ROI is among their top focus. Email enables direct and near-immediate communication between prospects and businesses. This is why it’s still the most effective …
There’s no secret to SEO success. If you want your website to rank, then you have to do the work or hire an expert. In this article, I’ll share some …
WordPress is the most popular content management system (CMS) out there. It’s got many frameworks and customization features that give bloggers or businesses the kind of flexibility they need. Genesis …
The following are the top 10 high traffic websites in Canada according to Alexa. Google.com Youtube.com Facebook.com Google.ca Reddit.com Amazon.ca Yahoo.com Wikipedia.org Live.com Amazon.com New websites often struggle to build …
Crawl budget is the total number of web pages a search engine will crawl per day on any given website. Mismanaging a website’s crawl budget can prevent some pages from …
The super bowl is losing viewers but ad prices aren’t changing. As an inbound marketer, I like knowing what’s happening with all marketing channels, not just the online ones. The …
No one likes looking for customers consistently but it’s a necessary part of doing business. Sometimes you have to find customers and at times, they’ll find you. The key is …
Branding is the difference between being a commodity and a company people care about. Especially, when doing business in an already crowded marketplace. In that situation, being recognized as a …
Search engine optimization (SEO) is the process of optimizing domains or websites for search engines. SEO experts build authority to domain names and strategically use keywords on web page content …
On-page optimization is a very important area of SEO. Part of properly optimizing your web pages is grasping keyword search competition. Today I’ll show you how to perform SEO competitive …
The most effective way to use content marketing is by starting a blog. However, you can’t throw out a few blog posts and expect results. You need to do much …
Conversion rate optimization. It should go without saying that doing business online is almost entirely different from conducting in-store sales. However, some things in business don’t change, no matter which …
Having an estimation of SERP (search engine results pages) keyword competition is important. That’s because sometimes it may not be worth the effort to create a particular piece of content. …
Keyword analysis tools help you find and analyze keywords. They’re also commonly referred to as keyword research tools. The purpose of keyword research is to find the best terms to …
The author’s views are entirely his or her own and may not reflect the views of Tech Help Canada. This publication discusses how isomorphic Javascript can help in SEO. SEO …
The modern world is ramping up technology use. New innovations are incorporating the Internet into our daily lives, making more of the world connected. The following Internet statistics illustrate the …
Honestly look at your website. Is it filled with sales pitches? Is it all about you? Well, that’s all brochure type outbound marketing. The thing is your website isn’t just …
Shopify review highlights! Overview of Shopify Shopify is a popular eCommerce platform or website builder. Shopify is the preferred choice for many organizations when it comes to building an eCommerce …
Are you ready for a no BS list of useful WordPress SEO plugins? Then you’re on the right page! Over the years I’ve tested every WordPress plugin on this list …
WordPress review highlights! Overview of WordPress WordPress, the world’s most widely used CMS (content management system) platform, needs no introduction. Around one-third of the Internet is powered by this user-friendly …
WordPress powers over 33 percent of all websites on the web according to W3Techs. Why is WordPress free? What are the benefits? Are there any optional investments? WordPress is a …
Keywords are among the core factors search engines use to rank web pages. They are probably the most critical aspect of any piece of content you have on your site. …
There are a few things that your content strategy should have in order to be effective. This article covers all of them. Content, whether written or otherwise, is the most …
What is content marketing? You have to focus on your audience like a DJ. I revisit the definition in an in-depth way. As a digital marketer, I understand the important …
The art of SEO is like martial arts but with Google and Bing’s algorithms as your opponents. Editor’s note: The following is from a guest author and does not represent …
Virtually everyone has a smartphone. Ad blockers are reducing the effects of outbound tactics. Hence, businesses must learn how to do online marketing that reaches consumers. The question we should …
In this article, I want to spell out a few of the more prevalent trends that will affect social media marketing this year. Of course, this is only a small …
The following scenario is all too common and in fact, it happened to me. You start your very first website, learn about SEO and target all the high volume keywords, …
Want to make WordPress multiple languages and wondering where to begin? In this article, I’ll show you how to translate your WordPress website into several languages of your choice in …
Keywords are the most important part of SEO, and they should never be overlooked. Today I’m going to show you how to perform free keyword research using Google keyword tools. …
Everyone needs a little inspiration every now and then. That’s why we’ve put together these inspirational quotes about life that’ll inspire you to keep moving forward. Sometimes we get so …
You most likely have a general understanding of what it is. After all, you wouldn’t be taking this course if you didn’t. But we should define it. Search engine optimization …
Hey there, welcome to the course! Like the SEO industry, this course will be ever-changing. That’s because it’ll be consistently updated to reflect crucial industry adjustments. After years of doing …
A while ago, someone asked me a question. It was, “hey, should I do anything before link building”. At the time, I couldn’t provide all my answers because there’re lots …
This piece is part of our on-page SEO series and today we’re going to be discussing the alt text, also referred to as the alt attribute, alternative text or alt …
Blogging can be a very lucrative way of making money, a great hobby and a fantastic way of expressing your passion on several subjects you enjoy. Maybe you’ve thought about …
Scratching your head, are you? I’m going to guess that you’ve been doing this social media thing for a while now but you’re not seeing much success. The good news …
Does this sound familiar? It’s been over a year since you launched your blog or website. You realize that despite the hard work that you’ve put into it on actionable …
A good question! I mean… you’ve probably heard or seen something like ‘into the cloud’ or another slogan that doesn’t even remotely give you an idea of what it is. …
Need a website? Good, because having a website will positively impact the bottom line of your company. But not knowing how to begin is the reason why people don’t get …
Every business needs and should have regular website maintenance. Today your website is often the first impression potential customers get of you. Not only that, your website is accessible by …
Welcome to another issue of our on-page optimization series and today I’ll be discussing title tags. A title tag is simply an HTML element used to specify the title of …
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