Why Sustainable SEO Is Key (And How to Achieve It)
SEO is one of the most important aspects of online marketing. But it can be challenging to achieve good SEO results without doing the right things. More specifically, you can …
SEO is one of the most important aspects of online marketing. But it can be challenging to achieve good SEO results without doing the right things. More specifically, you can …
Do you need some guidance for your welcome email sequence? If so, you came to the right place. Business owners tend to either love or hate email marketing, and there’s …
Visual assets (such as images) have long been used for aesthetic and decorative purposes on the web. They are a fundamental element of website design and are used lavishly to …
Do a Google search, and it’s easy to find plenty of articles or videos about businesses that make money right away. Many content producers make it seem oh-so-easy to start …
Even though we often use digital branding and digital marketing interchangeably, these two terms are not synonymous. Digital marketing focuses on conversions, while online branding is all about delivering valuable …
Ever had a potential customer request an SEO proposal before ever getting on a call? SEO Proposals take time to create, but they are a critical sales asset because a …
Maybe you dream of becoming your own boss and exiting the 9-to-5 grind. Perhaps, you wish to change your family tree by embarking on a wealth-building journey. Whatever the reason …
When optimizing websites, many SEO novices make the mistake of assuming everything is absolute. However, nothing is ever absolute with SEO. We have to consider all the variables and make …
One of the mistakes people make is assuming that every successful person must have done something out of the ordinary. While that might be true in some cases, it’s rarely …
It’s the early 21st century, where technological innovations happen very frequently, so most people think every business has a website. But that’s not the case, and even for those with …
Did you know small & medium businesses make up 99.8% of all businesses in Canada? If you’re launching a new online business, chances are you’ll be far too busy competing …
How are you coping in the current business environment? And what is your focus? For some businesses, it’s all about scaling. Others are simply trying to survive or need to …
Are you trying to increase subscribers and boost sales? Persuading people to share their contacts is tough, but using the right lead magnets, you can make it easier and get …
Generally, SEOs have long suspected that Google uses sitewide signals to rank individual pages on websites. So it was nice to see some tweets from John Mueller, Search Advocate at …
The massively transformative purpose, also known as massive transformative purpose or MTP for short, is something I came across by accident. A while back, a client wanted to improve the …
You have finally opened your online business and ventured into the endless possibilities of eCommerce. The days you spent thinking of the best product to sell, how to market it, …
Conscious marketing aims to bring authenticity and human goodness back into marketing. Depending on who’s asked, people that practice the idea generally think about current marketing (digital or traditional) slightly …
New companies need to invest in what matters most, and web copy is one of those things. However, not all companies can hire a copywriter right out the gate. And …
This article is from a guest author and may not reflect the views of Tech Help Canada. Are you having jitters on your first post online, or are you worried …
The following is a contributed post and may not reflect the views of Tech Help Canada. Do you feel that your copywriting does not hit the marks it should? You …
Much has changed in the legal world since the pandemic – while the laws may have stayed the same, how lawyers operate and find clients has drastically shifted from previous …
Web accessibility refers to when websites, platforms, and other online technologies are designed in a way that allows people with disabilities to use them – specifically, people with disabilities can …
Most people know about the benefits of Google Analytics. However, few are aware of all the kinds of data one could obtain from this powerful (and free) engine to improve …
As an Amazon seller, you want your products to get noticed. However, you are only one of a thousand sellers to offer similar items. How can your products stand out …
From a programmer to becoming CEO of SpaceX and Tesla, Mr. Elon Musk proved the extraordinary strength of entrepreneurial willpower. Overcoming his failures with a never give up attitude makes …
Choosing the right hosting option for a website requires careful consideration. You need something that supports all your needs while staying within the allocated budget range. Shared hosting may be …
There’s little point in the marketing world tackling the widespread campaigns that brand goliaths have at their disposal. If you’re a newcomer in your industry, marketing is one of the …
Your website’s address is made from two distinct parts. The first is the hostname, your unique name on the Internet, and a way to present yourself among the many brands …
Every business online needs a high website conversion rate. A conversion refers to any desirable action your website visitors make. That could be signing up for a free trial, subscribing …
How to find customers? Like many entrepreneurs, that’s probably the question you ask yourself every morning. Getting customers is an ongoing challenge, something that many companies face. Without customers, companies …
If you have a business or website, then you should know how to build an email list. Every business needs a consistent flow of potential leads. And email marketing has …
How to stay motivated? That’s the question this article intends to address. It’s not uncommon for new entrepreneurs to struggle with staying motivated. After all, you don’t have a boss …
A poorly constructed business plan can result in even the best ideas falling flat. If you haven’t documented your idea properly and backed it up with facts, stats, and a …
Check Pricing Overview Constant Contact is a powerful and full-featured email marketing platform for small businesses, including larger organizations. The company began in 1995, and today it operates as part …
Effective time management is necessary if you run a business. You can’t grow and scale a company without it. Operating a business is an intellectual exercise that involves many variables, …
You need website security measures to keep your site up to date, secured, and running smoothly. This article explains how to secure a website with the latest security software and …
Marketing is an essential part of a business, and some aspects of it are crucial for success. Today we’ll look at four aspects of marketing that can increase your chances …
More people are making use of the Internet today than ever before. There are 327 million Internet users in North America, which is more than half of the entire population. …
This article is from a guest author. The views expressed are there own and may not reflect the views of Tech Help Canada. Nowadays, it seems like everyone is dabbling …
Key advancements in NLP (natural language processing) are helping machines understand human language better, which has changed SEO forever. This article explores those NLP developments and how we can leverage …
Not having website security is a common mistake site owners make. Most people don’t think of security right away. They launch a website and work hard to make sure it’s …
Today Google announced the coming introduction of a new ranking signal that will combine all its current user experience (UX) metrics (no name provided, yet). Current UX criteria will combine …
Essential businesses remain open and more companies join them as regulations ease up. For example, all provinces in Canada have eased COVID-19 restrictions to allow curbside pickup for some retailers. …
Lots of professionals understand how to use email properly, but few always use proper email etiquette. That is due to the sheer volume of messages we receive and respond to …
In this article, we’re going to address the following question. What is Google SEO? You may have come across the term, ‘Google SEO’, on some websites before but it isn’t …
We approach SEO differently with every project. Here are the basic steps for SEO we typically follow when starting a campaign, though not all of them are necessary for every …
Website optimization has changed since the advancement of AI (artificial intelligence). Deep learning algorithms (a type of AI) have become a primary way that search engines make decisions. Both Bing …
The thought of creating a website can be frightening when you aren’t that tech-savvy. But today making a website is easier than you may think. You don’t have to spend …
In an age where distractions reign supreme, staying productive has become a lot harder to do. This is evident for entrepreneurs responsible for the day-to-day operations of their business. Use …
Right now, SEO is how you strengthen your web presence to reach customers. A strong web presence means you won’t have to always pay for ads. You can gain a …
For many organizations, boosting email marketing ROI is among their top focus. Email enables direct and near-immediate communication between prospects and businesses. This is why it’s still the most effective …
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