You might’ve heard of the term ‘redirect’ used before. Redirection means forwarding one URL to another. Essentially, sending users and search engines to a different web address than the one …
Robots.txt, I’m sure you’ve heard of it or maybe not. Either way, this guide will show you how to use the robots exclusion standard or protocol for your website. So, …
I’ve always been a firm believer that the two most important things that make a business successful are ethical marketing and sales. Marketing is simply placing a great product in …
Meta descriptions are HTML attributes that provide the summary of a web page. They can be in the form of a sentence or a long paragraph. You’ve seen them before, …
Is duplicate content really a problem? We’re almost sure that you’ve heard about this before. You know, the warning of having duplicate pieces of content on your home site or …
Do you need an on-page SEO checklist (click for infographic)? Then we’ve got one for you. Today we’re going to share the only on-page checklist you’ll ever need to produce perfectly …
Ever heard of the buckets of crab metaphor? It refers to the behaviour of crabs. Essentially, whenever you’ve got a bunch of crabs in a bucket and one of them …
Besides the occasional inquiries we receive from Tech Help Canada for service, I sometimes use freelance websites to find clients. It’s never my first choice and certainly isn’t something we …
Own a new restaurant and wondering how to go about marketing it? Or maybe you’ve already established your business but want to sort out search engine optimization (SEO). Either way, …
As a new blogger, you’ve got lots of questions and plenty of catching up to do when it comes to search engine optimization (SEO). Fortunately, this blog post is your …
There are new buzzwords on the net – AI, deep learning, and machine learning. Although sometimes they’re used interchangeably, deep learning and ML are just forms of AI. Today we’re …
At its core, search engine optimization (SEO) is still very much the same as it was in the early 2000s. Yes, they’ve been many changes that have been introduced to …
This post is a guest contribution and may not reflect the views of Tech Help Canada. Have you ever thought about running your business with tools based entirely on the …
SEO has changed a little but we’re still doing the same things! When Google acquired DeepMind sometime in 2014 for more than 500 million dollars, plenty of SEO experts, bloggers and …
If there’s one thing that can give you an edge in business, it’s having a great relationship with the right influencers. And that means you’ll need to craft a great …
Software as a Service (SaaS) has seen exponential growth over the last two years and shows no signs of slowing down. While this phenomenal achievement is excellent for those involved …
Facebook asking brands if they want to promote their page for likes is laughable! We’ve long known that the organic reach on Facebook was decreased but more recently, it’s now …
This article was originally published by CNBC: http://ow.ly/XsRg30hMIgP Marketers are currently experiencing one of their toughest environments ever because of the multiple options for communicating with consumers, according to the chief …
If you do a Google search for “SEO cost per month,” you’d find that the majority of publications give the same answer – it depends. And they’re not wrong. A …
As renowned research and advisory firm, Gartner earlier predicted, the past few years proved to be a blast for the Software as a Service (SaaS) industry. And the industry will …
Search engine optimization (SEO) plays an integral part in positioning a business for success. Yet few organizations understand the impact that SEO has in marketing today! Do you understand how …
As business owners, we’re always looking for ways to improve revenues and one option is to have a strong social media presence. For many organizations, social media training has become …
Have you ever wondered why so many businesses fail? According to many sources on the topic, 90 percent of online startups fail within the first 4 months. Now that sounds …
The wild growth of social media has transformed the way most of us communicate with our family, friends, romantic interests and most importantly, our customers. Today I’m also going to …
In digital advertising, there are many marketing KPIs (key performance indicators) to track, and they’re all important in their own way. They help us stay on track and follow through …
On a large-scale, some companies are still doing the same old things when it comes to marketing. And that’s because change is often a slow process for organizations. The problem …
If you’re like many business owners, you probably know that you need search engine optimization (SEO) but you’re not sure why. Or if you know why you need it, you …
Robots replacing human jobs aren’t the only things we should be worried about. In fact, the world economy as a whole will suffer if the human race isn’t prepared for …
Let’s jump right into these content marketing statistics, shall we? Content marketing has both lower up-front costs and deeper long-term benefits than paid search (source: Kapost – in collaboration with …
Klaris from RingCentral submitted this entry. The author’s views are entirely his or her own and may not reflect the views of Tech Help Canada. There are a lot of …
In a world of digitization, one of the top priorities for many CEOs is implementing modern methods for reaching and attracting new business. This is why many have turned to …
Klaris from RingCentral submitted this entry. The author’s views are entirely his or her own and may not reflect the views of Tech Help Canada. Here are some great ways to …
Do you know that a simple post by any of your employees on social media could shatter your brand’s social image? It can result in the downfall of your business, …
Web traffic is important but when our landing pages lack certain key elements that encourage user behavior, we convert and sell less. You’ve got traffic but are your visitors converting? …
Traffic is the number one constant in business that is needed to drive up revenues. In digital marketing, qualified traffic is even more important. What can get even more confusing …
Finding the right set of link building strategies and acquiring backlinks to your website can be difficult, time-consuming and often intimidating. In fact, it can be heartbreaking! You pay (or …
As a small business owner, you may think that hiring a social media strategist isn’t necessary. But with millions of people going online every day, you may want to reconsider. …
Mention the word “logo” and chances are your mind would be filled with images of popular logos like the Nike swoosh, the three stripes of Adidas, the golden arches of …
This post will explain user experience (UX) and it’s importance in web design. As business owners or entrepreneurs, a good understanding of UX can help you improve your website. For …
Video content has become immensely popular. Over four billion hours worth of online videos is watched every month. In the United States alone, the average person watches roughly 5.5 hours …
Have you been thinking about starting an online business? Or perhaps you already have an existing store and are wondering about how to sell your products online. In any case, …
With 1.79 billion of its active users logging in every day, Facebook is the biggest social network in the world. It may have started out as a platform for connecting …
Do you have the skills of an entrepreneur? You need entrepreneurial skills if running a business is your goal. Without them, your company might not be able to survive, especially …
Social media plays a major role in promoting a business these days. But with so many options available, choosing the right social media management tools can be daunting. You need …
If you are just starting out with your online business, one challenge that you may face is how to market your business online on a shoestring budget. Luckily, there are …
What happens when you put time, money, and resources into social media marketing without measuring and assessing the results? Well, then you’re playing a game where you don’t know if …
Regardless of the size of your business, you should always know about the latest marketing strategies. With the Internet taking over the business world, it only makes sense that you …
Social media has become a powerful tool in the field of business. Startup companies still on the verge of gaining momentum and gaining a wider audience can use social media …
Many business owners think that social media advertising is not as effective in driving conversions as they hoped. Don’t be surprised at a networking event if someone says social media …
It’s difficult to ignore the mounting evidence that the Internet is playing a larger role in the purchasing decision of a potential buyer. However, not all small business websites are …
Writing online can be tough. Most people who try their hand at it fail and much more barely scrape by. You may be thinking, so what’s the fuss all about with …
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