Marketing

How are you coping in the current business environment? And what is your focus? For some businesses, it’s all about scaling. Others are simply trying to survive or need to …

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Are you trying to increase subscribers and boost sales? Persuading people to share their contacts is tough, but using the right lead magnets, you can make it easier and get …

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Generally, SEOs have long suspected that Google uses sitewide signals to rank individual pages on websites. So it was nice to see some tweets from John Mueller, Search Advocate at …

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You have finally opened your online business and ventured into the endless possibilities of eCommerce. The days you spent thinking of the best product to sell, how to market it, …

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Conscious marketing aims to bring authenticity and human goodness back into marketing. Depending on who’s asked, people that practice the idea generally think about current marketing (digital or traditional) slightly …

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New companies need to invest in what matters most, and web copy is one of those things. However, not all companies can hire a copywriter right out the gate. And …

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The following is a contributed post and may not reflect the views of Tech Help Canada. Do you feel that your copywriting does not hit the marks it should? You …

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Web accessibility refers to when websites, platforms, and other online technologies are designed in a way that allows people with disabilities to use them – specifically, people with disabilities can …

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Most people know about the benefits of Google Analytics. However, few are aware of all the kinds of data one could obtain from this powerful (and free) engine to improve …

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