Done Is Better Than Perfect: Top Reasons To Adopt This Mantra
Many of us strive for perfectionism, but in the business world, it can hinder progress. When business leaders work on a project, they often know there’s room for improvement and …
Gabriel Nwatarali
Why Sustainable SEO Is Key (And How to Achieve It)
SEO is one of the most important aspects of online marketing. But it can be challenging to achieve good SEO results without doing the right things. More specifically, you can …
Businesses That Make Money Right Away (1 to 12 weeks)
Do a Google search, and it’s easy to find plenty of articles or videos about businesses that make money right away. Many content producers make it seem oh-so-easy to start …
How To Save Time On SEO Proposals & Reduce Client Ghosting
Ever had a potential customer request an SEO proposal before ever getting on a call? SEO Proposals take time to create, but they are a critical sales asset because a …
30 Business Ideas to Make Money in 2026 (Only the Best)
Maybe you dream of becoming your own boss and exiting the 9-to-5 grind. Perhaps, you wish to change your family tree by embarking on a wealth-building journey. Whatever the reason …
Keyword Optimization Is Not Black and White
When optimizing websites, many SEO novices make the mistake of assuming everything is absolute. However, nothing is ever absolute with SEO. We have to consider all the variables and make …
The 3 A Strategy: The Process Behind Everyone’s Success
One of the mistakes people make is assuming that every successful person must have done something out of the ordinary. While that might be true in some cases, it’s rarely …
Google Uses Sitewide Signals to Rank Web Pages
Generally, SEOs have long suspected that Google uses sitewide signals to rank individual pages on websites. So it was nice to see some tweets from John Mueller, Search Advocate at …
Massive Transformative Purpose: This Idea Can Change Everything
The massively transformative purpose, also known as massive transformative purpose or MTP for short, is something I came across by accident. A while back, a client wanted to improve the …
Is Conscious Marketing the Future Approach for Brands?
Conscious marketing aims to bring authenticity and human goodness back into marketing. Depending on who’s asked, people who practice the idea generally think about current marketing (digital or traditional) slightly …
How to Write Web Copy Without Copywriting Experience
New companies need to invest in what matters most, and web copy is one of those things. However, not all companies can hire a copywriter right out the gate. And …
What Attorneys Need to Know About SEO Now and Beyond
Much has changed in the legal world since the pandemic – while the laws may have stayed the same, how lawyers operate and find clients has drastically shifted from previous …
What is Web Accessibility?
Web accessibility refers to when websites, platforms, and other online technologies are designed in a way that allows people with disabilities to use them – specifically, people with disabilities can …
Choosing Between a .COM, .ORG, Or .NET Domain Name
Your website’s address is made from two distinct parts. The first is the hostname, your unique name on the Internet, and a way to present yourself among the many brands …
Your Cheat Sheet to Higher Website Conversion Rates
Every business online needs a high website conversion rate. A conversion refers to any desirable action your website visitors make. That could be signing up for a free trial, subscribing …
How to Find Customers (Five Highly Effective Ways)
How to find customers? Like many entrepreneurs, that’s probably the question you ask yourself every morning. Getting customers is an ongoing challenge, something that many companies face. Without customers, companies …
How to Build an Email List the Easy Way
If you have a business or website, then you should know how to build an email list. Every business needs a consistent flow of potential leads. And email marketing has …
How to Stay Motivated as An Entrepreneur
How to stay motivated? That’s the question this article intends to address. It’s not uncommon for new entrepreneurs to struggle with staying motivated. After all, you don’t have a boss …
4 Aspects of Marketing That Can Increase Returns
Marketing is an essential part of a business, and some aspects of it are crucial for success. Today we’ll look at four aspects of marketing that can increase your chances …
5 Small Business Digital Marketing Tactics to Try
More people are making use of the Internet today than ever before. There are 327 million Internet users in North America, which is more than half of the entire population. …
NLP Developments That Changed SEO (And How to Leverage Them)
Key advancements in NLP (natural language processing) are helping machines understand human language better, which has changed SEO forever. This article explores those NLP developments and how we can leverage …
Google is Introducing a New User Experience Signal
Today Google announced the coming introduction of a new ranking signal that will combine all its current user experience (UX) metrics (no name provided, yet). Current UX criteria will combine …
6 Avenues for Marketing Your Business Online Amid COVID-19
Essential businesses remain open and more companies join them as regulations ease up. For example, all provinces in Canada have eased COVID-19 restrictions to allow curbside pickup for some retailers. …
Website Optimization Strategies Any Entrepreneur Can Use
Website optimization has changed since the advancement of AI (artificial intelligence). Deep learning algorithms (a type of AI) have become a primary way that search engines make decisions. Both Bing …
How to Build a Website with WordPress: Complete Guide
The thought of creating a website can be frightening when you aren’t that tech-savvy. But today making a website is easier than you may think. You don’t have to spend …
Rank Higher on Google with 7 Little-known SEO Truths
Right now, SEO is how you strengthen your web presence to reach customers. A strong web presence means you won’t have to always pay for ads. You can gain a …
Boost Your Email Marketing ROI with These Nuggets
For many organizations, boosting email marketing ROI is among their top focus. Email enables direct and near-immediate communication between prospects and businesses. This is why it’s still the most effective …
Pay Attention to These SEO Tips If You Want to Boost Traffic
There’s no secret to SEO success. If you want your website to rank, then you have to do the work or hire an expert. In this article, I’ll share some …
Two Things High Traffic Websites Have in Common
The following are the top 10 high traffic websites in Canada according to Similarweb. New websites often struggle to build traffic, and one reason is that they underestimate how much …
What is Crawl Budget and How Do You Optimize It?
Crawl budget is the total number of web pages a search engine will crawl per day on any given website. Mismanaging a website’s crawl budget can prevent some pages from …
Customer Attraction is Easier Than You Think with the Right Foundation
No one likes looking for customers consistently but it’s a necessary part of doing business. Sometimes you have to find customers and at times, they’ll find you. The key is …
Here’s How to Influence Brand Searches to Improve SEO Results
Branding is the difference between being a commodity and a company people care about. Especially, when doing business in an already crowded marketplace. In that situation, being recognized as a …
The SEO Basics Most Business Owners Learn Too Late
Search engine optimization, usually called SEO, is the work of helping search engines understand your website and helping the right people find it. For a business, SEO isn’t just a …
SEO Competitive Analysis: Quickly Identify Ranking Opportunities
On-page optimization is a very important area of SEO. Part of properly optimizing your web pages is grasping keyword search competition. Today I’ll show you how to perform SEO competitive …
2 Unbreakable Rules of Starting a Blog And 5+ Content Creation Tips
The most effective way to use content marketing is by starting a blog. However, you can’t throw out a few blog posts and expect results. You need to do much …
Discovering Keyword Competition Manually Without Tools
Having an estimation of SERP (search engine results pages) keyword competition is important. That’s because sometimes it may not be worth the effort to create a particular piece of content. …
Using Keyword Analysis Tools
Keyword analysis tools help you find and analyze keywords. They’re also commonly referred to as keyword research tools. The purpose of keyword research is to find the best terms to …
Retrofit Your Website for Inbound Marketing With 3 Ingredients
Your website should do more than explain the business and list what it sells. A brochure-style website can look polished and still fail to attract qualified visitors, earn trust, capture …
Best WordPress SEO Plugins For Improving Your Rankings
Are you ready for a no BS list of useful WordPress SEO plugins? Then you’re on the right page! Over the years I’ve tested every WordPress plugin on this list …
How To Use Keywords Effectively in Your Content Every Time
Keywords are among the core factors search engines use to rank web pages. They are probably the most critical aspect of any piece of content you have on your site. …
A Content Strategy That’s Effective Has All These Things
There are a few things that your content strategy should have in order to be effective. This article covers all of them. Content, whether written or otherwise, is the most …
What is Content Marketing? Making Content Work For You
What is content marketing? You have to focus on your audience like a DJ. I revisit the definition in an in-depth way. As a digital marketer, I understand the important …
Becoming a Magician: How to Do Online Marketing Moving Forward
Virtually everyone has a smartphone. Ad blockers are reducing the effects of outbound tactics. Hence, businesses must learn how to do online marketing that reaches consumers. The question we should …
Keyword Intent: Understanding Searcher Intent For SEO
The following scenario is all too common and in fact, it happened to me. You start your very first website, learn about SEO and target all the high volume keywords, …
2 Ways to Make WordPress Multiple Languages For Free!
Want to make WordPress multiple languages and wondering where to begin? In this article, I’ll show you how to translate your WordPress website into several languages of your choice in …
Free Keyword Research With Google Keyword Tool
Keywords are the most important part of SEO, and they should never be overlooked. Today I’m going to show you how to perform free keyword research using Google keyword tools. …
13 Inspirational Quotes About Life That Will Inspire You!
Everyone needs a little inspiration every now and then. That’s why we’ve put together these inspirational quotes about life that’ll inspire you to keep moving forward. Sometimes we get so …
What Is SEO?
You probably already have a general idea of what SEO means. Still, it helps to define it clearly before we go deeper. Search engine optimization is the process of improving …
Are You Link Building? Do These Things Before Building Any Links!
A while ago, someone asked me a question. It was, “hey, should I do anything before link building”. At the time, I couldn’t provide all my answers because there’re lots …
Alt Text or Alternative Text – What Is The Alt Tag?
This piece is part of our on-page SEO series and today we’re going to be discussing the alt text, also referred to as the alt attribute, alternative text or alt …
How to Make Money Blogging Legitimately
Blogging can be a very lucrative way of making money, a great hobby and a fantastic way of expressing your passion on several subjects you enjoy. Maybe you’ve thought about …