Done Is Better Than Perfect: Top Reasons To Adopt This Mantra
Many of us strive for perfectionism, but in the business world, it can hinder progress. When business leaders work on a project, they often know there’s room for improvement and …
Gabriel Nwatarali
Why Sustainable SEO Is Key (And How to Achieve It)
SEO is one of the most important aspects of online marketing. But it can be challenging to achieve good SEO results without doing the right things. More specifically, you can …
Businesses That Make Money Right Away (1 to 12 weeks)
Do a Google search, and it’s easy to find plenty of articles or videos about businesses that make money right away. Many content producers make it seem oh-so-easy to start …
How to save time on SEO proposals and reduce client ghosting
Ever spend an afternoon writing a detailed SEO proposal, send it to a promising lead, then get silence? It sucks, but you can fix it by taking a few steps. …
30 Business Ideas to Make Money in 2026 (Only the Best)
Maybe you dream of becoming your own boss and exiting the 9-to-5 grind. Perhaps, you wish to change your family tree by embarking on a wealth-building journey. Whatever the reason …
Keyword Optimization Is Not Black and White
When optimizing websites, many SEO novices make the mistake of assuming everything is absolute. However, nothing is ever absolute with SEO. We have to consider all the variables and make …
The 3 A strategy: act, assess, and adjust your way forward
Success often looks mysterious from the outside. It usually isn’t. The 3 A strategy is a simple decision-making process you can use in business, marketing, personal development, career growth, and …
How Google uses sitewide signals to understand pages
Yes, Google ranks individual pages. But those pages are not judged in isolation. The original discussion around this topic was sparked by comments from Google’s John Mueller in 2021, which …
Massive transformative purpose: how to write one that guides your business
Instead of asking “What do we sell?” ask, “What future are we trying to make more likely?” A massive transformative purpose, or MTP, is a bold statement of the change …
Is Conscious Marketing the Future Approach for Brands?
Conscious marketing aims to bring authenticity and human goodness back into marketing. Depending on who’s asked, people who practice the idea generally think about current marketing (digital or traditional) slightly …
How to write web copy without copywriting experience
You don’t need a copywriting background to write useful website copy. If you can explain why someone should care about your product or service in a normal conversation, you can …
What Attorneys Need to Know About SEO Now and Beyond
Much has changed in the legal world since the pandemic – while the laws may have stayed the same, how lawyers operate and find clients has drastically shifted from previous …
Choosing Between a .COM, .ORG, Or .NET Domain Name
Your website’s address is made from two distinct parts. The first is the hostname, your unique name on the Internet, and a way to present yourself among the many brands …
Your cheat sheet to higher website conversion rates
A higher website conversion rate starts with one question: what should this visitor do next? What website conversion rate means Your website conversion rate is the percentage of visitors who …
How to find customers: five highly effective ways
Customers rarely appear just because your business exists. You need a simple routine for finding the right people, starting the right conversations, and giving interested buyers a reason to take …
How to build an email list the easy way
Most businesses make email-list growth harder than it needs to be. They create five lead magnets, install forms everywhere, ask for too much information, and then leave new subscribers waiting …
How to stay motivated as an entrepreneur
Some days, entrepreneurship feels exciting. Other days, every task feels heavier than it should. Staying motivated as an entrepreneur is not about forcing yourself to feel inspired every morning. It’s …
4 aspects of marketing that can increase returns
Marketing gets expensive when every campaign starts from scratch. The American Marketing Association frames marketing as the creation, communication, delivery, and exchange of value. For a small business, that means …
5 Small Business Digital Marketing Tactics to Try
More people are making use of the Internet today than ever before. There are 327 million Internet users in North America, which is more than half of the entire population. …
NLP Developments That Changed SEO (And How to Leverage Them)
Key advancements in NLP (natural language processing) are helping machines understand human language better, which has changed SEO forever. This article explores those NLP developments and how we can leverage …
What Google page experience signals mean for your website now
In May 2020, Google announced that Search would combine Core Web Vitals with existing page experience signals. The company also said page experience would become part of mobile Top Stories …
6 Avenues for Marketing Your Business Online Amid COVID-19
Essential businesses remain open and more companies join them as regulations ease up. For example, all provinces in Canada have eased COVID-19 restrictions to allow curbside pickup for some retailers. …
Website Optimization Strategies Any Entrepreneur Can Use
Website optimization has changed since the advancement of AI (artificial intelligence). Deep learning algorithms (a type of AI) have become a primary way that search engines make decisions. Both Bing …
How to Build a Website with WordPress: Complete Guide
The thought of creating a website can be frightening when you aren’t that tech-savvy. But today making a website is easier than you may think. You don’t have to spend …
Rank higher on Google with 7 SEO truths that still matter
Ranking higher on Google rarely comes from one trick. These seven SEO truths will help you focus on the work that still matters. 1. There is no top-three ranking factor …
Boost Your Email Marketing ROI with These Nuggets
For many organizations, boosting email marketing ROI is among their top focus. Email enables direct and near-immediate communication between prospects and businesses. This is why it’s still the most effective …
SEO tips that bring in better traffic
SEO works best when every page does two jobs: it helps the right person solve a problem, and it gives search engines a clear reason to understand, trust, and surface …
Two Things High Traffic Websites Have in Common
The following are the top 10 high traffic websites in Canada according to Similarweb. New websites often struggle to build traffic, and one reason is that they underestimate how much …
What is Crawl Budget and How Do You Optimize It?
Crawl budget is the total number of web pages a search engine will crawl per day on any given website. Mismanaging a website’s crawl budget can prevent some pages from …
Customer Attraction is Easier Than You Think with the Right Foundation
No one likes looking for customers consistently but it’s a necessary part of doing business. Sometimes you have to find customers and at times, they’ll find you. The key is …
Here’s How to Influence Brand Searches to Improve SEO Results
Branding is the difference between being a commodity and a company people care about. Especially, when doing business in an already crowded marketplace. In that situation, being recognized as a …
The SEO Basics Most Business Owners Learn Too Late
Search engine optimization, usually called SEO, is the work of helping search engines understand your website and helping the right people find it. For a business, SEO isn’t just a …
SEO competitive analysis: find ranking opportunities faster
A keyword with search volume can still be a poor target. SEO competitive analysis is the process of reviewing the pages that already rank for a target query, then deciding …
Why 79% of bloggers get mediocre results (and how to join the other 21%)
Starting a blog is still one of the best ways to build a useful content engine for your business. It gives you a place to answer customer questions, earn search …
How to estimate keyword competition manually
If you publish a page for a keyword, are you likely to win meaningful visibility and clicks? Keyword competition is the level of difficulty involved in earning visibility for a …
How to use keyword analysis tools without chasing empty metrics
Keyword analysis tools can show you what people search for. They can’t tell you which topics deserve space on your site. Use keyword analysis tools to answer four practical questions. …
Retrofit Your Website for Inbound Marketing With 3 Ingredients
Your website should do more than explain the business and list what it sells. A brochure-style website can look polished and still fail to attract qualified visitors, earn trust, capture …
Best WordPress SEO plugins for improving your rankings
SEO plugins are useful, but stacking too many of them is where WordPress sites get into trouble. Before adding anything, it’s worth reading our guide on installing WordPress plugins without …
How To Use Keywords Effectively in Your Content Every Time
Keywords are among the core factors search engines use to rank web pages. They are probably the most critical aspect of any piece of content you have on your site. …
A Content Strategy That’s Effective Has All These Things
There are a few things that your content strategy should have in order to be effective. This article covers all of them. Content, whether written or otherwise, is the most …
What content marketing is and how to make it work for your business
Content marketing is how you earn attention before you ask for action. Instead of interrupting people with a sales message they didn’t ask for, you create something useful enough for …
Becoming a Magician: How to Do Online Marketing Moving Forward
Virtually everyone has a smartphone. Ad blockers are reducing the effects of outbound tactics. Hence, businesses must learn how to do online marketing that reaches consumers. The question we should …
Keyword Intent: Understanding Searcher Intent For SEO
The following scenario is all too common and in fact, it happened to me. You start your very first website, learn about SEO and target all the high volume keywords, …
How to make WordPress multilingual for free
Want to make your WordPress website available in more than one language without paying for a premium translation plugin? You have two practical free options: create real translated pages with …
Free Keyword Research With Google Keyword Tool
Keywords are the most important part of SEO, and they should never be overlooked. Today I’m going to show you how to perform free keyword research using Google keyword tools. …
13 inspirational quotes about life to help you keep moving
Life gets noisy. Deadlines, bills, setbacks, unfinished goals, and that little voice telling you you’re behind can all pile up fast. Sometimes you don’t need a long lecture. You need …
What Is SEO?
You probably already have a general idea of what SEO means. Still, it helps to define it clearly before we go deeper. Search engine optimization is the process of improving …
Are You Link Building? Do These Things Before Building Any Links!
A while ago, someone asked me a question. It was, “hey, should I do anything before link building”. At the time, I couldn’t provide all my answers because there’re lots …
Alt text: what it is and how to write it well
Alt text is the short written description attached to an image in HTML. It sits inside the image’s alt attribute and gives people, browsers, and search systems a text alternative …
How to make money blogging legitimately
Yes, you can make money blogging. But a blog does not become profitable just because you publish posts and wait for checks to arrive. A blog earns money when it …
Powerful Social Media Marketing Strategy In 6 Steps
Scratching your head, are you? I’m going to guess that you’ve been doing this social media thing for a while now but you’re not seeing much success. The good news …