How to Increase Sales Online Fast! Your Website Can Be Your Best Asset
Does this sound familiar? It’s been over a year since you launched your blog or website. You realize that despite the hard work that you’ve put into it on actionable …
Gabriel Nwatarali
Cloud Storage 101: The Pricing Traps, Security Gaps, and Types You Need to Know
Cloud storage means saving files, photos, documents, backups, or application data on remote servers instead of keeping everything on a hard drive you manage yourself. In everyday terms, it’s the …
Do you really need a website? Here’s the honest answer
If you’re asking whether your business needs a website, the answer is probably yes. Not because every business needs a massive custom build. Many don’t. But if people search for …
Title tag fundamentals: how to write page titles for SEO and clicks
A title tag is one of the smallest pieces of SEO copy on a page, but it can influence whether someone understands your result, trusts it, and clicks. In HTML, …
9 creative ways to market your business without a huge budget
Creative marketing doesn’t mean doing random things for attention. It means finding a fresh way to reach the right people, make your offer easy to understand, and give them a …
Redirection: HTTP status codes and meta refresh
Redirection sends a visitor, browser, or crawler from one URL to another. You might use a redirect when you change a page slug, move to a new domain, switch from …
Robots.txt: Understanding Commands With Examples
Robots.txt, I’m sure you’ve heard of it or maybe not. Either way, this guide will show you how to use the robots exclusion standard or protocol for your website. So, …
The marketing mix: a practical guide to the 4 Ps
A strong offer can stall if one part of the marketing mix works against the rest. The marketing mix is the set of decisions a business uses to bring an …
How to write meta descriptions that earn more clicks
A meta description is the short summary you set for a web page. Search engines may use it as the snippet under your title in search results, and readers use …
Is duplicate content hurting your search traffic?
Duplicate content sounds scarier than it usually is. The risk isn’t that every repeated paragraph triggers an instant penalty. The risk is that search engines may have to choose between …
On-page SEO Checklist and Fundamentals
Do you need an on-page SEO checklist? We’ve got one for you. We’re sharing a practical checklist you can use to improve how your pages are structured, written, and understood …
Crabs in a bucket: why people pull others down and how to keep moving
You’ve probably seen it happen: someone starts climbing, and the people closest to them start pulling. That’s the crabs in a bucket metaphor. One crab tries to get out, and …
How Some People Prey On Freelancers And How To Get Better Clients
Besides the occasional inquiries we receive from Tech Help Canada for service, I sometimes use freelance websites to find clients. It’s never my first choice and certainly isn’t something we …
Foolproof Local SEO Tips For Restaurant Companies
Own a new restaurant and wondering how to go about marketing it? Or maybe you’ve already established your business but want to sort out search engine optimization (SEO). Either way, …
SEO Tips For New Bloggers: It’s Easier Than You Think!
As a new blogger, you’ve got lots of questions and plenty of catching up to do when it comes to search engine optimization (SEO). Fortunately, this blog post is your …
AI basics: machine learning, deep learning, and what they mean for business
AI sounds more complicated than it needs to be because people use the same few terms to describe very different things. Machine learning, deep learning, neural networks, and generative AI …
Is SEO dead? No, but the old shortcuts are
Every year, someone declares SEO dead. The reason changes. Sometimes it’s a Google update. Sometimes it’s AI. Sometimes it’s a new platform that supposedly makes search irrelevant. The claim gets …
Why SEO Keyword Research Needs a New Model
Keyword research still matters, but the old keyword-first model is too narrow. For years, many SEO plans started with a familiar routine: find keywords, sort by search volume, build one …
This influencer outreach strategy gets creators to actually say yes
If there’s one thing that can give you an edge in business, it’s a real relationship with the right people. Not just famous people. Not just creators with a large …
How to Generate Effective Demand for Your SaaS Business
Software as a Service (SaaS) has seen exponential growth over the last two years and shows no signs of slowing down. While this phenomenal achievement is excellent for those involved …
Why you should never buy Facebook likes or fans
Buying Facebook likes still sounds tempting. A larger Page number can make a business look established, especially when competitors seem to have bigger audiences. But that number can fool you. …
How Much Does SEO Cost?
If you do a Google search for “SEO cost per month,” you’d find that the majority of publications give the same answer — it depends. And they’re not wrong. SEO …
How to Improve Sales and Profits With SEO
SEO doesn’t improve sales just because a page ranks. It improves sales when a buyer with a real need lands on a page that matches that need, trusts what they …
Why Online Businesses Fail And What You Can Do About It
Have you ever wondered why so many businesses fail? According to many sources on the topic, 90 percent of online startups fail within the first 4 months. Now that sounds …
3 marketing KPIs that separate busy from profitable
Marketing dashboards can make you feel busy without making you smarter. Impressions, clicks, page views, bounce rate, time on page, social likes, email opens, and ad frequency can all be …
Where to market your small business today
Small business owners don’t have a shortage of places to market. They have the opposite problem. Search engines, maps, social platforms, email, review sites, AI tools, local events, paid ads, …
The Problems With Bad SEO Companies and Consultants
If you’re like many business owners, you probably know that you need search engine optimization (SEO) but you’re not sure why. Or if you know why you need it, you …
9 content marketing stats every small business should know
Content marketing works, but not the way many older statistics make it sound. Publishing more articles is not enough. Posting generic AI drafts is not enough. Chasing traffic without a …
11 SEO Tips For Improving Your Construction Business
In a world of digitization, one of the top priorities for many CEOs is implementing modern methods for reaching and attracting new business. This is why many have turned to …
How to write a social media policy that protects your business
A social media policy will not stop every bad post, but it gives your team a shared rulebook before a mistake becomes public. That matters for small businesses. An employee …
How to design landing pages that convert
Traffic is useful only when the page can turn attention into action. Plenty of businesses drive visitors to a landing page, then lose them because the page asks too much, …
What’s a Social Media Strategist and 10 Reasons You Need One
As a small business owner, you may think that hiring a social media strategist isn’t necessary. But with millions of people going online every day, you may want to reconsider. …
Logo design tips for small business owners
Mention the word logo and your mind probably jumps to famous marks: the Nike swoosh, the Adidas stripes, McDonald’s golden arches, Coca-Cola’s script, or Apple’s simple apple. Those logos feel …
A Practical Beginner’s Guide to Video Marketing
Video content has become immensely popular. Over four billion hours worth of online videos is watched every month. In the United States alone, the average person watches roughly 5.5 hours …
A List of Strategies For Creating Your Online Marketing Plan
Have you been thinking about starting an online business? Or perhaps you already have an existing store and are wondering about how to sell your products online. In any case, …
How to market your business on Facebook
Facebook marketing has changed, but the job is still simple: make it easy for the right people to find your business, trust you, and take the next step. Meta reported …
19 Entrepreneurial Skills That You Should Have
Do you have the skills of an entrepreneur? You need entrepreneurial skills if running a business is your goal. Without them, your company might not be able to survive, especially …
How To Market Your Business Online For FREE or $1 a Day
If you are just starting out with your online business, one challenge that you may face is how to market your business online on a shoestring budget. Luckily, there are …
Social Media Analytics 101, What Are You Measuring?
What happens when you put time, money, and resources into social media marketing without measuring and assessing the results? Well, then you’re playing a game where you don’t know if …
Website Content Guide: How to Write Better Content For The Web
Writing online can be tough. Most people who try their hand at it fail and much more barely scrape by. You may be thinking, so what’s the fuss all about with …
5 online marketing strategies entrepreneurs actually need
Most entrepreneurs do not need more marketing channels. They need a tighter plan for turning attention into trust, traffic, leads, and sales. The five online marketing strategies below give you …
How to Effectively Run an Inbound Marketing Campaign
Are you ready to start your very own inbound marketing campaign? Are you looking for ways to improve the inbound marketing campaign that you already have? No matter what stage …