Gabriel Nwatarali
Cloud storage means saving files, photos, documents, backups, or application data on remote servers instead of keeping everything on a hard drive you manage yourself. In everyday terms, it’s the …
Need a website? Good, because having a website will positively impact the bottom line of your company. But not knowing how to begin is the reason why people don’t get …
Welcome to another issue of our on-page optimization series and today I’ll be discussing title tags. A title tag is simply an HTML element used to specify the title of …
Marketers can get creative blocks sometimes and solopreneurs who are trying to handle their own marketing can get it often. We’ve all been there at some point and this article …
You might’ve heard of the term ‘redirect’ used before. Redirection means forwarding one URL to another. Essentially, sending users and search engines to a different web address than the one …
Robots.txt, I’m sure you’ve heard of it or maybe not. Either way, this guide will show you how to use the robots exclusion standard or protocol for your website. So, …
I’ve always been a firm believer that the two most important things that make a business successful are ethical marketing and sales. Marketing is simply placing a great product in …
Meta descriptions are HTML attributes that provide the summary of a web page. They can be in the form of a sentence or a long paragraph. You’ve seen them before, …
Is duplicate content really a problem? We’re almost sure that you’ve heard about this before. You know, the warning of having duplicate pieces of content on your home site or …
Do you need an on-page SEO checklist? We’ve got one for you. We’re sharing a practical checklist you can use to improve how your pages are structured, written, and understood …
Ever heard of the buckets of crab metaphor? It refers to the behaviour of crabs. Essentially, whenever you’ve got a bunch of crabs in a bucket and one of them …
Besides the occasional inquiries we receive from Tech Help Canada for service, I sometimes use freelance websites to find clients. It’s never my first choice and certainly isn’t something we …
Own a new restaurant and wondering how to go about marketing it? Or maybe you’ve already established your business but want to sort out search engine optimization (SEO). Either way, …
As a new blogger, you’ve got lots of questions and plenty of catching up to do when it comes to search engine optimization (SEO). Fortunately, this blog post is your …
There are new buzzwords on the net – AI, deep learning, and machine learning. Although sometimes they’re used interchangeably, deep learning and ML are just forms of AI. Today we’re …
At its core, search engine optimization (SEO) is still very much the same as it was in the early 2000s. Yes, they’ve been many changes that have been introduced to …
Keyword research still matters, but the old keyword-first model is too narrow. For years, many SEO plans started with a familiar routine: find keywords, sort by search volume, build one …
If there’s one thing that can give you an edge in business, it’s a real relationship with the right people. Not just famous people. Not just creators with a large …
Software as a Service (SaaS) has seen exponential growth over the last two years and shows no signs of slowing down. While this phenomenal achievement is excellent for those involved …
Facebook asking brands if they want to promote their page for likes is laughable! We’ve long known that the organic reach on Facebook was decreased but more recently, it’s now …
If you do a Google search for “SEO cost per month,” you’d find that the majority of publications give the same answer — it depends. And they’re not wrong. SEO …
As renowned research and advisory firm, Gartner earlier predicted, the past few years proved to be a blast for the Software as a Service (SaaS) industry. And the industry will …
SEO doesn’t improve sales just because a page ranks. It improves sales when a buyer with a real need lands on a page that matches that need, trusts what they …
Have you ever wondered why so many businesses fail? According to many sources on the topic, 90 percent of online startups fail within the first 4 months. Now that sounds …
Marketing dashboards can make you feel busy without making you smarter. Impressions, clicks, page views, bounce rate, time on page, social likes, email opens, and ad frequency can all be …
On a large-scale, some companies are still doing the same old things when it comes to marketing. And that’s because change is often a slow process for organizations. The problem …
If you’re like many business owners, you probably know that you need search engine optimization (SEO) but you’re not sure why. Or if you know why you need it, you …
Let’s jump right into these content marketing statistics, shall we? Content marketing has both lower up-front costs and deeper long-term benefits than paid search (source: Kapost – in collaboration with …
In a world of digitization, one of the top priorities for many CEOs is implementing modern methods for reaching and attracting new business. This is why many have turned to …
Do you know that a simple post by any of your employees on social media could shatter your brand’s social image? It can result in the downfall of your business, …
Traffic is useful only when the page can turn attention into action. Plenty of businesses drive visitors to a landing page, then lose them because the page asks too much, …
As a small business owner, you may think that hiring a social media strategist isn’t necessary. But with millions of people going online every day, you may want to reconsider. …
Mention the word “logo” and chances are your mind would be filled with images of popular logos like the Nike swoosh, the three stripes of Adidas, the golden arches of …
Video content has become immensely popular. Over four billion hours worth of online videos is watched every month. In the United States alone, the average person watches roughly 5.5 hours …
Have you been thinking about starting an online business? Or perhaps you already have an existing store and are wondering about how to sell your products online. In any case, …
With 1.79 billion of its active users logging in every day, Facebook is the biggest social network in the world. It may have started out as a platform for connecting …
Do you have the skills of an entrepreneur? You need entrepreneurial skills if running a business is your goal. Without them, your company might not be able to survive, especially …
Social media plays a major role in promoting a business these days. But with so many options available, choosing the right social media management tools can be daunting. You need …
If you are just starting out with your online business, one challenge that you may face is how to market your business online on a shoestring budget. Luckily, there are …
What happens when you put time, money, and resources into social media marketing without measuring and assessing the results? Well, then you’re playing a game where you don’t know if …
Writing online can be tough. Most people who try their hand at it fail and much more barely scrape by. You may be thinking, so what’s the fuss all about with …
Entrepreneurs and marketers are finally realizing that good content can mean big results when strategically incorporated into a sound online marketing strategy. Much of that has to do with the …
Are you ready to start your very own inbound marketing campaign? Are you looking for ways to improve the inbound marketing campaign that you already have? No matter what stage …
As many more people search the Internet for information, good content remains a hot topic for many content marketing professionals. Great website content writers are in high demand as content …
Focus on how to be social not how to do social media. You should keep this at the top of your mind when developing your social media strategy. Social media …
Having a huge following on Twitter is nice for marketing. It can even give some companies an edge. Today I’m going to show you how to gain more followers on …
It’s been about 8 years since the launch of Instagram and some of us still have trouble using it for our business. The objective today is to show you how …
Some of us know that Facebook decreased organic reach for brands sometime back in 2012. Brands are no longer able to reach all of their fans and getting new traffic …
With the world embracing mobile technology, accessing the web on mobile devices has become the norm. That means having a mobile-friendly website is no longer optional—it’s essential to reaching and …
Operating a successful small business online or offline is highly dependent on traffic, whether it’s local or on the web, you’ll always need ‘eyeballs’. Search engine optimization (SEO) is a …
Color psychology is a study of how color influences decisions. Color influences your perceptions in a subtle way. You won’t notice it happening but colors can influence what you buy, the …