Virtually everyone has a smartphone. Ad blockers are reducing the effects of outbound tactics. Hence, businesses must learn how to do online marketing that reaches consumers. The question we should …
The following scenario is all too common and in fact, it happened to me. You start your very first website, learn about SEO and target all the high volume keywords, …
Keywords are the most important part of SEO, and they should never be overlooked. Today I’m going to show you how to perform free keyword research using Google keyword tools. …
You probably already have a general idea of what SEO means. Still, it helps to define it clearly before we go deeper. Search engine optimization is the process of improving …
A while ago, someone asked me a question. It was, “hey, should I do anything before link building”. At the time, I couldn’t provide all my answers because there’re lots …
This piece is part of our on-page SEO series and today we’re going to be discussing the alt text, also referred to as the alt attribute, alternative text or alt …
Does this sound familiar? It’s been over a year since you launched your blog or website. You realize that despite the hard work that you’ve put into it on actionable …
Welcome to another issue of our on-page optimization series and today I’ll be discussing title tags. A title tag is simply an HTML element used to specify the title of …
You might’ve heard of the term ‘redirect’ used before. Redirection means forwarding one URL to another. Essentially, sending users and search engines to a different web address than the one …
Robots.txt, I’m sure you’ve heard of it or maybe not. Either way, this guide will show you how to use the robots exclusion standard or protocol for your website. So, …
Meta descriptions are HTML attributes that provide the summary of a web page. They can be in the form of a sentence or a long paragraph. You’ve seen them before, …
Is duplicate content really a problem? We’re almost sure that you’ve heard about this before. You know, the warning of having duplicate pieces of content on your home site or …
Do you need an on-page SEO checklist? We’ve got one for you. We’re sharing a practical checklist you can use to improve how your pages are structured, written, and understood …
Own a new restaurant and wondering how to go about marketing it? Or maybe you’ve already established your business but want to sort out search engine optimization (SEO). Either way, …
As a new blogger, you’ve got lots of questions and plenty of catching up to do when it comes to search engine optimization (SEO). Fortunately, this blog post is your …
There are new buzzwords on the net – AI, deep learning, and machine learning. Although sometimes they’re used interchangeably, deep learning and ML are just forms of AI. Today we’re …
At its core, search engine optimization (SEO) is still very much the same as it was in the early 2000s. Yes, they’ve been many changes that have been introduced to …
Keyword research still matters, but the old keyword-first model is too narrow. For years, many SEO plans started with a familiar routine: find keywords, sort by search volume, build one …
If you do a Google search for “SEO cost per month,” you’d find that the majority of publications give the same answer — it depends. And they’re not wrong. SEO …
SEO doesn’t improve sales just because a page ranks. It improves sales when a buyer with a real need lands on a page that matches that need, trusts what they …
Marketing dashboards can make you feel busy without making you smarter. Impressions, clicks, page views, bounce rate, time on page, social likes, email opens, and ad frequency can all be …
If you’re like many business owners, you probably know that you need search engine optimization (SEO) but you’re not sure why. Or if you know why you need it, you …
In a world of digitization, one of the top priorities for many CEOs is implementing modern methods for reaching and attracting new business. This is why many have turned to …
A lot of small business owners look at their website and think, “It’s online, it looks decent, why isn’t it doing anything?” Most of the time, the problem isn’t one …
B2B buyers don’t usually wake up ready to book a demo. They research problems, compare approaches, talk with teammates, build internal consensus, and look for proof before they ever speak …
You don’t need a massive marketing platform to start inbound marketing. You need a simple chain that works. Publish something useful. Give visitors a reason to stay connected. Follow up …
Content writing services can cost less than $0.10 per word at the low end or more than $1.00 per word for specialist work. The difference isn’t only writing quality. Scope, …
Operating a successful small business online or offline is highly dependent on traffic, whether it’s local or on the web, you’ll always need ‘eyeballs’. Search engine optimization (SEO) is a …