Content Marketing Strategy: A Brief and Practical Guide
In the battle for attention, content marketing is one of the most powerful weapons. In fact, 50% of marketers have plans to increase their investment in content marketing, according to …
SEO
A Brief Look Into the Evolution of Marketing
Marketing drives business success. Understanding the evolution of marketing can help us appreciate current trends and anticipate future shifts. So today, let’s take a brief look through the history of …
19 Ways to Promote Your Website For Traffic Growth
It’s not enough that you’ve got a website when you’re trying to grow your business. You also need to actively find ways to promote your website to attract visitors, who can potentially …
Ultimate guide to social media marketing vs digital marketing
Social media marketing and digital marketing aren’t rivals. One sits inside the other. Digital marketing is the full system a business uses to attract, convert, and retain customers through online …
Do Plain Text Links Have SEO Value? Find Out
If you’ve ever considered adding a plain text link to your bio or business description, you’re onto something. Plain text links hold SEO value, albeit differently from hyperlinked (clickable) links. …
How to Grow an Online Business (Proven Approach for Success)
If you search online for ‘how to grow an online business’ or something similar, you’ll find an avalanche of tactics, making it hard to determine what actually works. It can …
Content Marketing vs Digital Marketing: What to Prioritize
It’s easy to confuse content marketing with digital marketing because although they overlap, they are distinct in their approach and objectives. Today, we will go over content marketing vs digital …
20 Easy Blogging Tips to Grow Your Blog Traffic & Revenue
Because why spend time figuring it out yourself?… I’ve compiled some of the best blogging tips to take your blog from zero to hero. Attracting and retaining interest is challenging …
Google Mobile Friendly Update Explained
Google significantly altered the landscape of mobile search results when they launched the Google mobile friendly update. This pivotal update, first announced on their official blog, has profound implications for …
8 Keyword Research Mistakes to Steer Clear Of
Keyword research is the cornerstone of SEO, but it’s easy to fall into traps that can undermine your online presence. These traps are keyword research mistakes that even experienced SEO …
16 Fresh Ways to Say “Also”
Using the word “also” too frequently can make writing feel repetitious. It’s like painting with only one color; the result may be okay, but it’ll lack depth and vibrancy. Sprinkling …
26 Engaging Ways to Say “For Example”
When crafting a narrative, illustrating your points with clear examples can be the bridge between confusion and understanding. It’s the “show, don’t tell” of effective communication. However, repeatedly saying “for …
How Does The LinkedIn Algorithm Work? A Comprehensive Look
Understanding the LinkedIn algorithm can be a secret weapon. This understanding can drastically increase your visibility and engagement, whether you’re a job seeker, content creator, or business. So, how does …
Google Helpful Content Update: Everything You Should Know
Search engine algorithms continue to evolve, prioritizing delivering more relevant and meaningful content to users. Google’s helpful content update (or “Helpful Content System”) is the latest in the hundreds of …
Content in SEO: Role and Strategies for Small Businesses
What’s the role of content in SEO? Content and SEO are intertwined. Quality content not only improves search engine rankings but also drives organic traffic. Maximizing content in SEO is …
Business Listing Sites or Citation Sources For Canadian Businesses
Business listing sites can help companies gain exposure on the web. But local companies, in particular, can win big when they list on the right website directories. You see, what …
SEO copywriting tips for businesses
Good SEO copy doesn’t feel like SEO copy. SEO copywriting is the practice of writing website content for two audiences at once: the person searching and the search engine trying …
Why Sustainable SEO Is Key (And How to Achieve It)
SEO is one of the most important aspects of online marketing. But it can be challenging to achieve good SEO results without doing the right things. More specifically, you can …
How to save time on SEO proposals and reduce client ghosting
Ever spend an afternoon writing a detailed SEO proposal, send it to a promising lead, then get silence? It sucks, but you can fix it by taking a few steps. …
Keyword Optimization Is Not Black and White
When optimizing websites, many SEO novices make the mistake of assuming everything is absolute. However, nothing is ever absolute with SEO. We have to consider all the variables and make …
How to write web copy without copywriting experience
You don’t need a copywriting background to write useful website copy. If you can explain why someone should care about your product or service in a normal conversation, you can …
What Attorneys Need to Know About SEO Now and Beyond
Much has changed in the legal world since the pandemic – while the laws may have stayed the same, how lawyers operate and find clients has drastically shifted from previous …
Google Analytics 4: Everything You Need to Know for CRO
Most people know Google Analytics can show traffic and page views. What often gets overlooked is how much CRO insight GA4 can surface when it’s set up properly. Google Analytics …
4 aspects of marketing that can increase returns
Marketing gets expensive when every campaign starts from scratch. The American Marketing Association frames marketing as the creation, communication, delivery, and exchange of value. For a small business, that means …
NLP Developments That Changed SEO (And How to Leverage Them)
Key advancements in NLP (natural language processing) are helping machines understand human language better, which has changed SEO forever. This article explores those NLP developments and how we can leverage …
Rank higher on Google with 7 SEO truths that still matter
Ranking higher on Google rarely comes from one trick. These seven SEO truths will help you focus on the work that still matters. 1. There is no top-three ranking factor …
SEO tips that bring in better traffic
SEO works best when every page does two jobs: it helps the right person solve a problem, and it gives search engines a clear reason to understand, trust, and surface …
Two Things High Traffic Websites Have in Common
The following are the top 10 high traffic websites in Canada according to Similarweb. New websites often struggle to build traffic, and one reason is that they underestimate how much …
What is Crawl Budget and How Do You Optimize It?
Crawl budget is the total number of web pages a search engine will crawl per day on any given website. Mismanaging a website’s crawl budget can prevent some pages from …
The SEO Basics Most Business Owners Learn Too Late
Search engine optimization, usually called SEO, is the work of helping search engines understand your website and helping the right people find it. For a business, SEO isn’t just a …
SEO competitive analysis: find ranking opportunities faster
A keyword with search volume can still be a poor target. SEO competitive analysis is the process of reviewing the pages that already rank for a target query, then deciding …
A practical guide to conversion rate optimization (CRO)
More traffic is useful only if the right visitors can take the next step. Conversion rate optimization (CRO) is the work of finding where people hesitate, fixing the friction, and …
How to estimate keyword competition manually
If you publish a page for a keyword, are you likely to win meaningful visibility and clicks? Keyword competition is the level of difficulty involved in earning visibility for a …
How to use keyword analysis tools without chasing empty metrics
Keyword analysis tools can show you what people search for. They can’t tell you which topics deserve space on your site. Use keyword analysis tools to answer four practical questions. …
Internet Statistics: 19 Shifts Reshaping the Web
Internet usage is larger, faster, and more embedded in daily life than ever. These internet statistics show how big the web has become and where some of the biggest digital …
Best WordPress SEO plugins for improving your rankings
SEO plugins are useful, but stacking too many of them is where WordPress sites get into trouble. Before adding anything, it’s worth reading our guide on installing WordPress plugins without …
How To Use Keywords Effectively in Your Content Every Time
Keywords are among the core factors search engines use to rank web pages. They are probably the most critical aspect of any piece of content you have on your site. …
What content marketing is and how to make it work for your business
Content marketing is how you earn attention before you ask for action. Instead of interrupting people with a sales message they didn’t ask for, you create something useful enough for …
48 SEO Techniques That Still Work Today
SEO can feel brutal when you’re doing the right things and the results still come in slow—impressions creep up, clicks don’t follow, and the pages you want to rank sit …
Becoming a Magician: How to Do Online Marketing Moving Forward
Virtually everyone has a smartphone. Ad blockers are reducing the effects of outbound tactics. Hence, businesses must learn how to do online marketing that reaches consumers. The question we should …
Keyword Intent: Understanding Searcher Intent For SEO
The following scenario is all too common and in fact, it happened to me. You start your very first website, learn about SEO and target all the high volume keywords, …
How to make WordPress multilingual for free
Want to make your WordPress website available in more than one language without paying for a premium translation plugin? You have two practical free options: create real translated pages with …
Free Keyword Research With Google Keyword Tool
Keywords are the most important part of SEO, and they should never be overlooked. Today I’m going to show you how to perform free keyword research using Google keyword tools. …
What Is SEO?
You probably already have a general idea of what SEO means. Still, it helps to define it clearly before we go deeper. Search engine optimization is the process of improving …
Are You Link Building? Do These Things Before Building Any Links!
A while ago, someone asked me a question. It was, “hey, should I do anything before link building”. At the time, I couldn’t provide all my answers because there’re lots …
Alt text: what it is and how to write it well
Alt text is the short written description attached to an image in HTML. It sits inside the image’s alt attribute and gives people, browsers, and search systems a text alternative …
How to Increase Sales Online Fast! Your Website Can Be Your Best Asset
Does this sound familiar? It’s been over a year since you launched your blog or website. You realize that despite the hard work that you’ve put into it on actionable …
Title tag fundamentals: how to write page titles for SEO and clicks
A title tag is one of the smallest pieces of SEO copy on a page, but it can influence whether someone understands your result, trusts it, and clicks. In HTML, …
9 creative ways to market your business without a huge budget
Creative marketing doesn’t mean doing random things for attention. It means finding a fresh way to reach the right people, make your offer easy to understand, and give them a …
Redirection: HTTP status codes and meta refresh
Redirection sends a visitor, browser, or crawler from one URL to another. You might use a redirect when you change a page slug, move to a new domain, switch from …
Robots.txt: Understanding Commands With Examples
Robots.txt, I’m sure you’ve heard of it or maybe not. Either way, this guide will show you how to use the robots exclusion standard or protocol for your website. So, …