Search vs Social: My Two-Door System For Compounding Growth
Choosing where to invest (search or social) shapes how fast you grow and who you attract. After all, digital now accounts for around 75% of global ad spend, and ad …
Social Media
20 Writing Tips Editors Use to Level Up Your Content Fast
Good writing isn’t about “having a way with words.” It’s about habits that make words work for you. Some you learn through trial and error (and a few drafts you …
CPM in Digital Marketing: Everything You Need to Know
Ever wonder why your ad budget doesn’t always go as far as you’d like? An analysis by Gupta Media found that the average CPM on Meta platforms (Facebook and Instagram) …
Brand Community: How to Build Loyalty That Lasts
People don’t just buy from brands anymore – they join them. Behind today’s most successful businesses is something deeper than great products or catchy ads. It’s a space where customers …
Dominate AI Search Results with Powerful LLM SEO
Large language models are reshaping search visibility, with AI-generated answers increasingly pulling information directly from web content. As a result, Google’s AI Overviews now account for 69% of U.S. searches …
Benchmarking: A Simple Guide to Improve Performance
Want to know how your business stacks up against the competition, or even against itself? That’s where benchmarking comes in. It’s a smart, strategic way to uncover insights, highlight gaps, …
Demand Creation Vs Demand Capture: Know How To Use Them
Today, businesses must be strategic about how they generate and capture customer interest. In many marketing circles, the term demand generation is used to describe the full system of building …
How To Create Raving Fans in Business That Last
Happy customers are great, yet raving fans change everything. These are the people who return again and again, spend more money over time, and actively spread the word about your …
Mobile Marketing: Proven Best Practices to Drive Engagement
Mobile marketing has become a cornerstone of modern business strategy, with mobile devices accounting for over 64% of global website traffic. As more consumers rely on smartphones for shopping, browsing, …
A To Z Social Media Guide for Marketing Success
Social media powers communication, marketing, and brand building across platforms like Facebook, LinkedIn, and TikTok. In fact, 5.31 billion people—64.7 percent of the world’s population—use social media monthly. This vast …
Social Linking: Optimize Using 10 Proven Techniques
Social media continues to dominate how people discover content, connect with brands, and make purchasing decisions. As platforms evolve, so does the importance of controlling where your audience clicks and …
Integrated Communication: Fix Mixed Messaging Now
Integrated communication is the backbone of modern brand clarity, aligning internal and external messaging across every channel a business uses. In fact, according to a study, companies with strong communication …
Digital Tools That Make Small Business Feel Big
Running a small business without the right software is like racing with your shoes untied—you’ll move, but not for long. Digital tools streamline repetitive tasks, keep teams connected, and safeguard …
Creating Niche Communities That Customers Love
Niche communities offer something the algorithm can’t, genuine connection around shared interests, values, or identity. For founders, they create a direct line to your most engaged audience, turning casual buyers …
Social Selling Guide: Proven Strategies to Skyrocket Sales
Social selling has become a driving force for modern sales teams, allowing businesses to connect with buyers, nurture trust, and accelerate deal cycles using social networks as a core part …
How Social Media Enhances SEO Outcomes for Real Growth
Social media SEO involves using platforms like Instagram, LinkedIn, and Twitter to increase content visibility, attract relevant traffic, and indirectly improve search engine rankings. Understanding how social media enhances SEO …
Social Media Marketing Trends: What Works Now
Social media platforms are shifting faster than ever, and what worked last year already feels outdated. New tools, creator-first algorithms, and evolving user behavior are reshaping how brands connect, engage, …
Search Everywhere Optimization: How to Get Found Today
Most people still treat SEO like it begins and ends with Google. But real search behavior has changed. Today’s audiences are hunting for answers on TikTok, Reddit, YouTube, LinkedIn, and …
How Personalization in Marketing Leads to Better Conversion Rates and Client Retention
Marketing today isn’t about casting a wide net and hoping for the best. It’s about knowing your audience well enough to speak directly to them, one person at a time. …
56 Headline Formulas You Can Steal Right Now
Every great piece of content starts with a headline. The headline is the line that makes readers pause their scroll and pay attention. In fact, 80% of readers engage with …
7 Simple Thinking Models to Stay Sane Under Pressure
So you’re interested in thinking models… As an SEO consultant and copywriter, I’ve learned that staying level-headed isn’t just a pleasant personality trait—it’s a survival skill. Clients will test you, …
StoryBrand Framework: Make Your Customers the Hero
“If you confuse, you’ll lose.” That’s the central idea behind the StoryBrand framework, and it couldn’t be more relevant in today’s crowded digital spaces. Consider this: You pour time and …
Sintra AI Review: Can One Platform Replace A Whole Team?
When we first heard about Sintra AI, the pitch sounded almost too good: AI “employees” that work around the clock to help grow your business. Not just bots. Not just …
Prompts for AI to Save Time & Get More Done
AI has become the go-to productivity partner for just about everything—from brainstorming ideas to writing emails, solving tech issues, and even planning content calendars. But here’s the thing: your results …
How to Handle Clients Who Want Work Done Yesterday
If you’ve been in a creative field long enough, you probably know some clients underestimate the time and effort that go into producing quality work. Sure, it’s tempting to accommodate …
900+ Power Words To Increase Conversions
Using ‘Power Words’ in your copy can increase engagement. Power words are words with emotional meaning or the power to evoke certain emotions. You’ll find them in top-performing content online …
Digital Marketing vs Growth Marketing: Which is Best?
Digital marketing and growth marketing each offer unique, impactful methods to attract, engage, and retain customers. Each strategy is tailored to serve specific business needs, and selecting the right one …
Digital Marketing Experts: 8 Leaders You Need to Follow
Successful digital marketing doesn’t happen by chance—it’s fueled by insights from those who’ve mastered the game. Whether you’re growing your business or starting from scratch, these eight digital marketing experts will …
10 Best Diving Computers For Maximum Dive Safety
When it comes to diving, your safety is paramount, and having the right equipment can make all the difference. One of the most essential pieces of gear is a reliable …
15 LinkedIn Alternatives for Professional Networking
LinkedIn is undeniably a powerful professional networking platform, but it’s not a one-size-fits-all solution. With various LinkedIn alternatives available, professionals have options that may better suit their networking style and …
What To Do When Your Instagram Account Has Been Hacked
Instagram has become more than just a platform to share photos; it’s a place for businesses, influencers, and communities to thrive. Unfortunately, with billions of users, it has also become …
How to Survive YouTube Demonetization
YouTube demonetization can be a massive hurdle for creators who depend on ad revenue. When YouTube flags your content as unsuitable for advertisers, it can drastically reduce your earnings. While …
How to Get Clients on Facebook: A Step-by-Step Guide
Are you finding it difficult to attract clients on Facebook? With over 2.9 billion monthly active users, Facebook can seem like an overwhelming place to market your services. But when …
LinkedIn InMail Explained: Benefits, Types, and Best Practices
With a response rate three times higher than traditional email, LinkedIn InMail is a game-changer for outreach. By offering a direct channel to professionals, it cuts through the noise and …
WordPress vs. WP Engine: Inside the Legal Battle Dividing the Open-Source Community
The conflict between WordPress.org and WP Engine has captured the attention of the web development community, drawing battle lines between two key players in the WordPress ecosystem. What started as …
17 Fun Facts About Halloween We Bet You Didn’t Know
Halloween is one of the most beloved holidays worldwide, filled with costumes, spooky decorations, and, of course, candy. But did you know there’s a lot more to it than just …
Data Privacy: LinkedIn Auto Enrolls You in AI Training
In a quiet move, LinkedIn automatically enrolled its users into a program that allows their content to be used for training AI models. If you didn’t receive a notification about …
Adobe Greed: How Its Practices Are Hurting Creatives
Adobe, once a beloved name in the creative community, is now facing widespread criticism for what many perceive as corporate greed. Complaints about Adobe’s pricing strategies, hidden fees, and the …
How to Write a Great Crowdfunding Pitch That Converts
A compelling crowdfunding pitch can make or break your campaign. Running a successful campaign isn’t just about having a great idea – it’s about presenting it in a way that …
How to Make Amazon Passive Income: An Ultimate Guide
In today’s fast-paced world, making money while you sleep isn’t just a dream—it’s a reality. One of the best ways to achieve this is through Amazon. With its massive reach …
Content Marketing Strategy: A Brief and Practical Guide
In the battle for attention, content marketing is one of the most powerful weapons. In fact, 50% of marketers have plans to increase their investment in content marketing, according to …
Ultimate Guide to Social Media Marketing vs Digital Marketing
In the ever-evolving business world, it is easy to get caught up in buzzwords and jargon. Two terms frequently tossed around are “social media marketing” and “digital marketing.” But what …
Content Marketing vs Digital Marketing: What to Prioritize
It’s easy to confuse content marketing with digital marketing because although they overlap, they are distinct in their approach and objectives. Today, we will go over content marketing vs digital …
16 Fresh Ways to Say “Also”
Using the word “also” too frequently can make writing feel repetitious. It’s like painting with only one color; the result may be okay, but it’ll lack depth and vibrancy. Sprinkling …
26 Engaging Ways to Say “For Example”
When crafting a narrative, illustrating your points with clear examples can be the bridge between confusion and understanding. It’s the “show, don’t tell” of effective communication. However, repeatedly saying “for …
How Does The LinkedIn Algorithm Work? A Comprehensive Look
Understanding the LinkedIn algorithm can be a secret weapon. This understanding can drastically increase your visibility and engagement, whether you’re a job seeker, content creator, or business. So, how does …
33% Of US TikTok Users Get Their News From The Platform
You probably know of TikTok, an app that allows users to create and share short videos with music or sounds – particularly popular among the younger generation for entertainment. But …
7 Creative Ways to Promote Your First Social Media Post
This article is from a guest author and may not reflect the views of Tech Help Canada. Are you having jitters on your first post online, or are you worried …
Social Media Trends (Definitive Trends to Watch)
In this article, I want to spell out a few of the more prevalent trends that will affect social media marketing this year. Of course, this is only a small …
Powerful Social Media Marketing Strategy In 6 Steps
Scratching your head, are you? I’m going to guess that you’ve been doing this social media thing for a while now but you’re not seeing much success. The good news …
Why You Should Never Buy Facebook Likes or Fans
Facebook asking brands if they want to promote their page for likes is laughable! We’ve long known that the organic reach on Facebook was decreased but more recently, it’s now …