Marketing today isn’t about casting a wide net and hoping for the best. It’s about knowing your audience well enough to speak directly to them, one person at a time. …
Every great piece of content starts with a headline. The headline is the line that makes readers pause their scroll and pay attention. In fact, 80% of readers engage with …
So you’re interested in thinking models… As an SEO consultant and copywriter, I’ve learned that staying level-headed isn’t just a pleasant personality trait—it’s a survival skill. Clients will test you, …
“If you confuse, you’ll lose.” That’s the central idea behind the StoryBrand framework, and it couldn’t be more relevant in today’s crowded digital spaces. Consider this: You pour time and …
When we first heard about Sintra AI, the pitch sounded almost too good: AI “employees” that work around the clock to help grow your business. Not just bots. Not just …
AI has become the go-to productivity partner for just about everything—from brainstorming ideas to writing emails, solving tech issues, and even planning content calendars. But here’s the thing: your results …
If you’ve been in a creative field long enough, you probably know some clients underestimate the time and effort that go into producing quality work. Sure, it’s tempting to accommodate …
Using ‘Power Words’ in your copy can increase engagement. Power words are words with emotional meaning or the power to evoke certain emotions. You’ll find them in top-performing content online …
Digital marketing and growth marketing each offer unique, impactful methods to attract, engage, and retain customers. Each strategy is tailored to serve specific business needs, and selecting the right one …
Successful digital marketing doesn’t happen by chance—it’s fueled by insights from those who’ve mastered the game. Whether you’re growing your business or starting from scratch, these eight digital marketing experts will …
When it comes to diving, your safety is paramount, and having the right equipment can make all the difference. One of the most essential pieces of gear is a reliable …
LinkedIn is undeniably a powerful professional networking platform, but it’s not a one-size-fits-all solution. With various LinkedIn alternatives available, professionals have options that may better suit their networking style and …
Instagram has become more than just a platform to share photos; it’s a place for businesses, influencers, and communities to thrive. Unfortunately, with billions of users, it has also become …
YouTube demonetization can be a massive hurdle for creators who depend on ad revenue. When YouTube flags your content as unsuitable for advertisers, it can drastically reduce your earnings. While …
Are you finding it difficult to attract clients on Facebook? With over 2.9 billion monthly active users, Facebook can seem like an overwhelming place to market your services. But when …
With a response rate three times higher than traditional email, LinkedIn InMail is a game-changer for outreach. By offering a direct channel to professionals, it cuts through the noise and …
The conflict between WordPress.org and WP Engine has captured the attention of the web development community, drawing battle lines between two key players in the WordPress ecosystem. What started as …
Halloween is one of the most beloved holidays worldwide, filled with costumes, spooky decorations, and, of course, candy. But did you know there’s a lot more to it than just …
In a quiet move, LinkedIn automatically enrolled its users into a program that allows their content to be used for training AI models. If you didn’t receive a notification about …
Adobe, once a beloved name in the creative community, is now facing widespread criticism for what many perceive as corporate greed. Complaints about Adobe’s pricing strategies, hidden fees, and the …
A compelling crowdfunding pitch can make or break your campaign. Running a successful campaign isn’t just about having a great idea – it’s about presenting it in a way that …
In today’s fast-paced world, making money while you sleep isn’t just a dream—it’s a reality. One of the best ways to achieve this is through Amazon. With its massive reach …
In the battle for attention, content marketing is one of the most powerful weapons. In fact, 50% of marketers have plans to increase their investment in content marketing, according to …
In the ever-evolving business world, it is easy to get caught up in buzzwords and jargon. Two terms frequently tossed around are “social media marketing” and “digital marketing.” But what …
It’s easy to confuse content marketing with digital marketing because although they overlap, they are distinct in their approach and objectives. Today, we will go over content marketing vs digital …
Using the word “also” too frequently can make writing feel repetitious. It’s like painting with only one color; the result may be okay, but it’ll lack depth and vibrancy. Sprinkling …
When crafting a narrative, illustrating your points with clear examples can be the bridge between confusion and understanding. It’s the “show, don’t tell” of effective communication. However, repeatedly saying “for …
Understanding the LinkedIn algorithm can be a secret weapon. This understanding can drastically increase your visibility and engagement, whether you’re a job seeker, content creator, or business. So, how does …
You probably know of TikTok, an app that allows users to create and share short videos with music or sounds – particularly popular among the younger generation for entertainment. But …
This article is from a guest author and may not reflect the views of Tech Help Canada. Are you having jitters on your first post online, or are you worried …
In this article, I want to spell out a few of the more prevalent trends that will affect social media marketing this year. Of course, this is only a small …
Scratching your head, are you? I’m going to guess that you’ve been doing this social media thing for a while now but you’re not seeing much success. The good news …
Facebook asking brands if they want to promote their page for likes is laughable! We’ve long known that the organic reach on Facebook was decreased but more recently, it’s now …
As business owners, we’re always looking for ways to improve revenues and one option is to have a strong social media presence. For many organizations, social media training has become …
The wild growth of social media has transformed the way most of us communicate with our family, friends, romantic interests and most importantly, our customers. Today I’m also going to …
Do you know that a simple post by any of your employees on social media could shatter your brand’s social image? It can result in the downfall of your business, …
As a small business owner, you may think that hiring a social media strategist isn’t necessary. But with millions of people going online every day, you may want to reconsider. …
With 1.79 billion of its active users logging in every day, Facebook is the biggest social network in the world. It may have started out as a platform for connecting …
Social media plays a major role in promoting a business these days. But with so many options available, choosing the right social media management tools can be daunting. You need …
What happens when you put time, money, and resources into social media marketing without measuring and assessing the results? Well, then you’re playing a game where you don’t know if …
Social media has become a powerful tool in the field of business. Startup companies still on the verge of gaining momentum and gaining a wider audience can use social media …
Many business owners think that social media advertising is not as effective in driving conversions as they hoped. Don’t be surprised at a networking event if someone says social media …
As the world moves from looking at social media as an alternative marketing platform to a mainstream means to reach an audience, more companies are recognizing the growing role of …
If you’re a business owner, consider using social media marketing to help your business grow. You don’t need to be a marketing expert to know that social media is very …
Social media addiction can affect your daily life. It starts out innocently enough. You set up social media accounts to keep in touch with friends and to know what’s going …
Do you ever wonder what Social Media Managers (SMM) do at work? For some people, the first things that may come to mind are posting and engaging with content. However, …
Focus on how to be social not how to do social media. You should keep this at the top of your mind when developing your social media strategy. Social media …
Having a huge following on Twitter is nice for marketing. It can even give some companies an edge. Today I’m going to show you how to gain more followers on …
It’s been about 8 years since the launch of Instagram and some of us still have trouble using it for our business. The objective today is to show you how …
Some of us know that Facebook decreased organic reach for brands sometime back in 2012. Brands are no longer able to reach all of their fans and getting new traffic …
