Google significantly altered the landscape of mobile search results when they launched the Google mobile friendly update. This pivotal update, first announced on their official blog, has profound implications for …
Keyword research is the cornerstone of SEO, but it’s easy to fall into traps that can undermine your online presence. These traps are keyword research mistakes that even experienced SEO …
Using the word “also” too frequently can make writing feel repetitious. It’s like painting with only one color; the result may be okay, but it’ll lack depth and vibrancy. Sprinkling …
When crafting a narrative, illustrating your points with clear examples can be the bridge between confusion and understanding. It’s the “show, don’t tell” of effective communication. However, repeatedly saying “for …
Understanding the LinkedIn algorithm can be a secret weapon. This understanding can drastically increase your visibility and engagement, whether you’re a job seeker, content creator, or business. So, how does …
Search engine algorithms continue to evolve, prioritizing delivering more relevant and meaningful content to users. Google’s helpful content update (or “Helpful Content System”) is the latest in the hundreds of …
What’s the role of content in SEO? Content and SEO are intertwined. Quality content not only improves search engine rankings but also drives organic traffic. Maximizing content in SEO is …
Business listing sites can help companies gain exposure on the web. But local companies, in particular, can win big when they list on the right website directories. You see, what …
Write better content and improve rankings with some simple SEO copywriting tips. If you’re a business owner or marketing professional, you know having well-written content on your website is vital. …
SEO is one of the most important aspects of online marketing. But it can be challenging to achieve good SEO results without doing the right things. More specifically, you can …
Ever had a potential customer request an SEO proposal before ever getting on a call? SEO Proposals take time to create, but they are a critical sales asset because a …
When optimizing websites, many SEO novices make the mistake of assuming everything is absolute. However, nothing is ever absolute with SEO. We have to consider all the variables and make …
Much has changed in the legal world since the pandemic – while the laws may have stayed the same, how lawyers operate and find clients has drastically shifted from previous …
Key advancements in NLP (natural language processing) are helping machines understand human language better, which has changed SEO forever. This article explores those NLP developments and how we can leverage …
Right now, SEO is how you strengthen your web presence to reach customers. A strong web presence means you won’t have to always pay for ads. You can gain a …
There’s no secret to SEO success. If you want your website to rank, then you have to do the work or hire an expert. In this article, I’ll share some …
The following are the top 10 high traffic websites in Canada according to Alexa. Google.com Youtube.com Facebook.com Google.ca Reddit.com Amazon.ca Yahoo.com Wikipedia.org Live.com Amazon.com New websites often struggle to build …
Crawl budget is the total number of web pages a search engine will crawl per day on any given website. Mismanaging a website’s crawl budget can prevent some pages from …
Search engine optimization (SEO) is the process of optimizing domains or websites for search engines. SEO experts build authority to domain names and strategically use keywords on web page content …
On-page optimization is a very important area of SEO. Part of properly optimizing your web pages is grasping keyword search competition. Today I’ll show you how to perform SEO competitive …
Having an estimation of SERP (search engine results pages) keyword competition is important. That’s because sometimes it may not be worth the effort to create a particular piece of content. …
Keyword analysis tools help you find and analyze keywords. They’re also commonly referred to as keyword research tools. The purpose of keyword research is to find the best terms to …
Are you ready for a no BS list of useful WordPress SEO plugins? Then you’re on the right page! Over the years I’ve tested every WordPress plugin on this list …
Keywords are among the core factors search engines use to rank web pages. They are probably the most critical aspect of any piece of content you have on your site. …
The art of SEO is like martial arts but with Google and Bing’s algorithms as your opponents. Editor’s note: The following is from a guest author and does not represent …
Virtually everyone has a smartphone. Ad blockers are reducing the effects of outbound tactics. Hence, businesses must learn how to do online marketing that reaches consumers. The question we should …
The following scenario is all too common and in fact, it happened to me. You start your very first website, learn about SEO and target all the high volume keywords, …
Keywords are the most important part of SEO, and they should never be overlooked. Today I’m going to show you how to perform free keyword research using Google keyword tools. …
You most likely have a general understanding of what it is. After all, you wouldn’t be taking this course if you didn’t. But we should define it. Search engine optimization …
Hey there, welcome to the course! Like the SEO industry, this course will be ever-changing. That’s because it’ll be consistently updated to reflect crucial industry adjustments. After years of doing …
A while ago, someone asked me a question. It was, “hey, should I do anything before link building”. At the time, I couldn’t provide all my answers because there’re lots …
This piece is part of our on-page SEO series and today we’re going to be discussing the alt text, also referred to as the alt attribute, alternative text or alt …
Does this sound familiar? It’s been over a year since you launched your blog or website. You realize that despite the hard work that you’ve put into it on actionable …
Welcome to another issue of our on-page optimization series and today I’ll be discussing title tags. A title tag is simply an HTML element used to specify the title of …
You might’ve heard of the term ‘redirect’ used before. Redirection means forwarding one URL to another. Essentially, sending users and search engines to a different web address than the one …
Robots.txt, I’m sure you’ve heard of it or maybe not. Either way, this guide will show you how to use the robots exclusion standard or protocol for your website. So, …
Meta descriptions are HTML attributes that provide the summary of a web page. They can be in the form of a sentence or a long paragraph. You’ve seen them before, …
Is duplicate content really a problem? We’re almost sure that you’ve heard about this before. You know, the warning of having duplicate pieces of content on your home site or …
Do you need an on-page SEO checklist (click for infographic)? Then we’ve got one for you. Today we’re going to share the only on-page checklist you’ll ever need to produce perfectly …
Own a new restaurant and wondering how to go about marketing it? Or maybe you’ve already established your business but want to sort out search engine optimization (SEO). Either way, …
As a new blogger, you’ve got lots of questions and plenty of catching up to do when it comes to search engine optimization (SEO). Fortunately, this blog post is your …
There are new buzzwords on the net – AI, deep learning, and machine learning. Although sometimes they’re used interchangeably, deep learning and ML are just forms of AI. Today we’re …
At its core, search engine optimization (SEO) is still very much the same as it was in the early 2000s. Yes, they’ve been many changes that have been introduced to …
SEO has changed a little but we’re still doing the same things! When Google acquired DeepMind sometime in 2014 for more than 500 million dollars, plenty of SEO experts, bloggers and …
If you do a Google search for “SEO cost per month,” you’d find that the majority of publications give the same answer – it depends. And they’re not wrong. A …
Search engine optimization (SEO) plays an integral part in positioning a business for success. Yet few organizations understand the impact that SEO has in marketing today! Do you understand how …
If you’re like many business owners, you probably know that you need search engine optimization (SEO) but you’re not sure why. Or if you know why you need it, you …
In a world of digitization, one of the top priorities for many CEOs is implementing modern methods for reaching and attracting new business. This is why many have turned to …
Finding the right set of link building strategies and acquiring backlinks to your website can be difficult, time-consuming and often intimidating. In fact, it can be heartbreaking! You pay (or …
A lot of small business owners look at their website and think, “It’s online, it looks decent, why isn’t it doing anything?” Most of the time, the problem isn’t one …
Many marketers in the B2B sector are shifting their focus from outbound marketing (a traditional form of marketing) to inbound marketing. While both techniques are effective, inbound marketing offers greater …