What Is SEO?

What is SEO

What is SEO

You most likely have a general understanding of what it is. After all, you wouldn’t be taking this course if you didn’t. But we should define it.

Search engine optimization is the process of optimizing a web page for search so that it obtains more organic traffic (earned traffic) by becoming highly visible on search engine results pages (SERPs).

Organic traffic is also referred to as ‘free traffic’ but I like to call it earned traffic because whether it cost you labour or cash, you’re still paying for it.

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Redirection: HTTP Status Codes And Meta Refresh


You might’ve heard of the term ‘redirect’ used before. Redirection means forwarding one URL to another. Essentially, sending users and search engines to a different web address than the one requested. There are six types of redirects (HTTP status codes, meta refresh) available and we’re going to take a look at each individually. You won’t … Read more

Robots.txt: Understanding Commands With Examples

Robots.txt, I’m sure you’ve heard of it or maybe not. Either way, this guide will show you how to use the robots exclusion standard or protocol for your website. So, what is it? It’s a file that Webmasters use to communicate with web crawlers and bots (typically search engine robots). The robots exclusion standard specifies … Read more

Good Meta Description Examples And Fundamentals

Meta descriptions are HTML attributes that provide the summary of a web page. They can be in the form of a sentence or a long paragraph. You’ve seen them before, underneath the clickable blue links on search engine results pages (aka SERPs). Today I’m going to go over some awesome meta description examples and fundamentals … Read more