Are You Link Building? Do These Things Before Building Any Links!
A while ago, someone asked me a question. It was, “hey, should I do anything before link building”. At the time, I couldn’t provide all my answers because there’re lots …
Alt Text or Alternative Text – What Is The Alt Tag?
This piece is part of our on-page SEO series and today we’re going to be discussing the alt text, also referred to as the alt attribute, alternative text or alt …
How to Make Money Blogging Legitimately
Blogging can be a very lucrative way of making money, a great hobby and a fantastic way of expressing your passion on several subjects you enjoy. Maybe you’ve thought about …
Powerful Social Media Marketing Strategy In 6 Steps
Scratching your head, are you? I’m going to guess that you’ve been doing this social media thing for a while now but you’re not seeing much success. The good news …
How to Increase Sales Online Fast! Your Website Can Be Your Best Asset
Does this sound familiar? It’s been over a year since you launched your blog or website. You realize that despite the hard work that you’ve put into it on actionable …
What is Cloud Storage? Advantages, Pricing And Types
A good question! I mean… you’ve probably heard or seen something like ‘into the cloud’ or another slogan that doesn’t even remotely give you an idea of what it is. …
Need A Website? We’ll Build A Stunning Website For You!
Need a website? Good, because having a website will positively impact the bottom line of your company. But not knowing how to begin is the reason why people don’t get …
Is Website Maintenance Important? Here’s Why You Should Care!
Every business needs and should have regular website maintenance. Today your website is often the first impression potential customers get of you. Not only that, your website is accessible by …
Title Tag: Fundamentals & How to Write Titles That Rank High
Welcome to another issue of our on-page optimization series and today I’ll be discussing title tags. A title tag is simply an HTML element used to specify the title of …
9 Creative Ways to Market a Business That’ll Earn You Customers
Marketers can get creative blocks sometimes and solopreneurs who are trying to handle their own marketing can get it often. We’ve all been there at some point and this article …
Redirection: HTTP Status Codes And Meta Refresh
You might’ve heard of the term ‘redirect’ used before. Redirection means forwarding one URL to another. Essentially, sending users and search engines to a different web address than the one …
Robots.txt: Understanding Commands With Examples
Robots.txt, I’m sure you’ve heard of it or maybe not. Either way, this guide will show you how to use the robots exclusion standard or protocol for your website. So, …
The Marketing Mix: Ultimate Guide to The 4Ps of Marketing
I’ve always been a firm believer that the two most important things that make a business successful are ethical marketing and sales. Marketing is simply placing a great product in …
Good Meta Description Examples And Fundamentals
Meta descriptions are HTML attributes that provide the summary of a web page. They can be in the form of a sentence or a long paragraph. You’ve seen them before, …
Duplicate Content And How It Affects SEO
Is duplicate content really a problem? We’re almost sure that you’ve heard about this before. You know, the warning of having duplicate pieces of content on your home site or …
On-page SEO Checklist and Fundamentals
Do you need an on-page SEO checklist (click for infographic)? Then we’ve got one for you. Today we’re going to share the only on-page checklist you’ll ever need to produce perfectly …
“Crabs in a Bucket,” The Shocking Truth About People!
Ever heard of the buckets of crab metaphor? It refers to the behaviour of crabs. Essentially, whenever you’ve got a bunch of crabs in a bucket and one of them …
How Some People Prey On Freelancers And How To Get Better Clients
Besides the occasional inquiries we receive from Tech Help Canada for service, I sometimes use freelance websites to find clients. It’s never my first choice and certainly isn’t something we …
Foolproof Local SEO Tips For Restaurant Companies
Own a new restaurant and wondering how to go about marketing it? Or maybe you’ve already established your business but want to sort out search engine optimization (SEO). Either way, …
SEO Tips For New Bloggers: It’s Easier Than You Think!
As a new blogger, you’ve got lots of questions and plenty of catching up to do when it comes to search engine optimization (SEO). Fortunately, this blog post is your …
AI Basics: Understanding Deep Learning and Machine Learning (ML)
There are new buzzwords on the net – AI, deep learning, and machine learning. Although sometimes they’re used interchangeably, deep learning and ML are just forms of AI. Today we’re …
Is SEO Dead? Let’s See If This is Myth or Truth
At its core, search engine optimization (SEO) is still very much the same as it was in the early 2000s. Yes, they’ve been many changes that have been introduced to …
7 Essential Tools That’ll Jumpstart Your Cloud-Powered Small Business
This post is a guest contribution and may not reflect the views of Tech Help Canada. Have you ever thought about running your business with tools based entirely on the …
Why We Can’t Look At SEO Keyword Research The Same Way
SEO has changed a little but we’re still doing the same things! When Google acquired DeepMind sometime in 2014 for more than 500 million dollars, plenty of SEO experts, bloggers and …
Influencer Outreach Strategy: My BEST Advice!
If there’s one thing that can give you an edge in business, it’s having a great relationship with the right influencers. And that means you’ll need to craft a great …
How to Generate Effective Demand for Your SaaS Business
Software as a Service (SaaS) has seen exponential growth over the last two years and shows no signs of slowing down. While this phenomenal achievement is excellent for those involved …
Why You Should Never Buy Facebook Likes or Fans
Facebook asking brands if they want to promote their page for likes is laughable! We’ve long known that the organic reach on Facebook was decreased but more recently, it’s now …
Mars marketing chief: ‘It’s probably never been a more challenging and disruptive time to be a marketer’
This article was originally published by CNBC: http://ow.ly/XsRg30hMIgP Marketers are currently experiencing one of their toughest environments ever because of the multiple options for communicating with consumers, according to the chief …
How Much Does SEO Cost?
If you do a Google search for “SEO cost per month,” you’d find that the majority of publications give the same answer – it depends. And they’re not wrong. A …
SaaS Marketing Trends to Watch Out For
As renowned research and advisory firm, Gartner earlier predicted, the past few years proved to be a blast for the Software as a Service (SaaS) industry. And the industry will …
How to Improve Sales and Profits With SEO
Search engine optimization (SEO) plays an integral part in positioning a business for success. Yet few organizations understand the impact that SEO has in marketing today! Do you understand how …
How to Create a Social Media Training Program for Your Business
As business owners, we’re always looking for ways to improve revenues and one option is to have a strong social media presence. For many organizations, social media training has become …
Why Online Businesses Fail And What You Can Do About It
Have you ever wondered why so many businesses fail? According to many sources on the topic, 90 percent of online startups fail within the first 4 months. Now that sounds …
5 Ways Social Media Customer Care Is a Game Changer
The wild growth of social media has transformed the way most of us communicate with our family, friends, romantic interests and most importantly, our customers. Today I’m also going to …
What KPI to Measure? The 3 Most Important KPIs You Should Be Tracking
In digital advertising, there are many marketing KPIs (key performance indicators) to track, and they’re all important in their own way. They help us stay on track and follow through …
Where to Market Your Small Business in a Digital Age
On a large-scale, some companies are still doing the same old things when it comes to marketing. And that’s because change is often a slow process for organizations. The problem …
The Problems With Bad SEO Companies and Consultants
If you’re like many business owners, you probably know that you need search engine optimization (SEO) but you’re not sure why. Or if you know why you need it, you …
Are Robots Replacing Human Jobs? How to Remain Relevant Today
Robots replacing human jobs aren’t the only things we should be worried about. In fact, the world economy as a whole will suffer if the human race isn’t prepared for …
9 Content Marketing Statistics That Prove It Works
Let’s jump right into these content marketing statistics, shall we? Content marketing has both lower up-front costs and deeper long-term benefits than paid search (source: Kapost – in collaboration with …
Picking The Right Online Marketing Strategies for Small Business
Klaris from RingCentral submitted this entry. The author’s views are entirely his or her own and may not reflect the views of Tech Help Canada. There are a lot of …
11 SEO Tips For Improving Your Construction Business
In a world of digitization, one of the top priorities for many CEOs is implementing modern methods for reaching and attracting new business. This is why many have turned to …
Leveraging Business Text Messaging to Boost Customer Interactions
Klaris from RingCentral submitted this entry. The author’s views are entirely his or her own and may not reflect the views of Tech Help Canada. Here are some great ways to …
Social Media Policy For a Secure Business
Do you know that a simple post by any of your employees on social media could shatter your brand’s social image? It can result in the downfall of your business, …
How to Design Landing Pages That Convert
Web traffic is important but when our landing pages lack certain key elements that encourage user behavior, we convert and sell less. You’ve got traffic but are your visitors converting? …
Top 3 Online Marketing Strategies and How to Use Them
Traffic is the number one constant in business that is needed to drive up revenues. In digital marketing, qualified traffic is even more important. What can get even more confusing …
Link Building Strategies for SEO: How to Get Backlinks!
Finding the right set of link building strategies and acquiring backlinks to your website can be difficult, time-consuming and often intimidating. In fact, it can be heartbreaking! You pay (or …
What’s a Social Media Strategist and 10 Reasons You Need One
As a small business owner, you may think that hiring a social media strategist isn’t necessary. But with millions of people going online every day, you may want to reconsider. …
Logo Design Tips: Ultimate Guide to Logos For Businesspeople
Mention the word “logo” and chances are your mind would be filled with images of popular logos like the Nike swoosh, the three stripes of Adidas, the golden arches of …
The Importance of a User Experience Focus For Websites
This post will explain user experience (UX) and it’s importance in web design. As business owners or entrepreneurs, a good understanding of UX can help you improve your website. For …
A Practical Beginner’s Guide to Video Marketing
Video content has become immensely popular. Over four billion hours worth of online videos is watched every month. In the United States alone, the average person watches roughly 5.5 hours …
A List of Strategies For Creating Your Online Marketing Plan
Have you been thinking about starting an online business? Or perhaps you already have an existing store and are wondering about how to sell your products online. In any case, …
