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12 Common Web Design Mistakes in Small Businesses
It’s the early 21st century, where technological innovations happen very frequently, so most people think every business has a website. But that’s not the case, and even for those with …
7 Tax Benefits You Need to Know as an Online Entrepreneur
Did you know small & medium businesses make up 99.8% of all businesses in Canada? If you’re launching a new online business, chances are you’ll be far too busy competing …
6 Actionable Branding Strategies You Can Adopt Right Away
How are you coping in the current business environment? And what is your focus? For some businesses, it’s all about scaling. Others are simply trying to survive or need to …
5 Lead Magnet Ideas for Every Stage of The Buyer’s Journey
Are you trying to increase subscribers and boost sales? Persuading people to share their contacts is tough, but using the right lead magnets, you can make it easier and get …
Google Uses Sitewide Signals to Rank Web Pages
Generally, SEOs have long suspected that Google uses sitewide signals to rank individual pages on websites. So it was nice to see some tweets from John Mueller, Search Advocate at …
Massive Transformative Purpose: This Idea Can Change Everything
The massively transformative purpose, also known as massive transformative purpose or MTP for short, is something I came across by accident. A while back, a client wanted to improve the …
How to Design an Effective Shipping Pricing Strategy for Your Business
You have finally opened your online business and ventured into the endless possibilities of eCommerce. The days you spent thinking of the best product to sell, how to market it, …
Is Conscious Marketing the Future Approach for Brands?
Conscious marketing aims to bring authenticity and human goodness back into marketing. Depending on who’s asked, people who practice the idea generally think about current marketing (digital or traditional) slightly …
How to Write Web Copy Without Copywriting Experience
New companies need to invest in what matters most, and web copy is one of those things. However, not all companies can hire a copywriter right out the gate. And …
7 Creative Ways to Promote Your First Social Media Post
This article is from a guest author and may not reflect the views of Tech Help Canada. Are you having jitters on your first post online, or are you worried …
7 Essential Rules for SEO Copywriting
The following is a contributed post and may not reflect the views of Tech Help Canada. Do you feel that your copywriting does not hit the marks it should? You …
What Attorneys Need to Know About SEO Now and Beyond
Much has changed in the legal world since the pandemic – while the laws may have stayed the same, how lawyers operate and find clients has drastically shifted from previous …
What is Web Accessibility?
Web accessibility refers to when websites, platforms, and other online technologies are designed in a way that allows people with disabilities to use them – specifically, people with disabilities can …
Google Analytics 4: Everything You Need to Know for CRO
Most people know about the benefits of Google Analytics. However, few are aware of all the kinds of data one could obtain from this powerful (and free) engine to improve …
The Best Tips and Tricks to Win an Amazon Badge
As an Amazon seller, you want your products to get noticed. However, you are only one of a thousand sellers to offer similar items. How can your products stand out …
Top 11 Entrepreneurship Rules From Elon Musk
From a programmer to becoming CEO of SpaceX and Tesla, Mr. Elon Musk proved the extraordinary strength of entrepreneurial willpower. Overcoming his failures with a never give up attitude makes …
Why Should You Use VPS Hosting / Benefits of Virtual Private Servers
Choosing the right hosting option for a website requires careful consideration. You need something that supports all your needs while staying within the allocated budget range. Shared hosting may be …
Clever Guerrilla Marketing Ads You’ll Wish You Thought of
There’s little point in the marketing world tackling the widespread campaigns that brand goliaths have at their disposal. If you’re a newcomer in your industry, marketing is one of the …
Choosing Between a .COM, .ORG, Or .NET Domain Name
Your website’s address is made from two distinct parts. The first is the hostname, your unique name on the Internet, and a way to present yourself among the many brands …
Your Cheat Sheet to Higher Website Conversion Rates
Every business online needs a high website conversion rate. A conversion refers to any desirable action your website visitors make. That could be signing up for a free trial, subscribing …
How to Find Customers (Five Highly Effective Ways)
How to find customers? Like many entrepreneurs, that’s probably the question you ask yourself every morning. Getting customers is an ongoing challenge, something that many companies face. Without customers, companies …
How to Build an Email List the Easy Way
If you have a business or website, then you should know how to build an email list. Every business needs a consistent flow of potential leads. And email marketing has …
How to Stay Motivated as An Entrepreneur
How to stay motivated? That’s the question this article intends to address. It’s not uncommon for new entrepreneurs to struggle with staying motivated. After all, you don’t have a boss …
10 Tips for An Error-Free Business Plan Presentation
A poorly constructed business plan can result in even the best ideas falling flat. If you haven’t documented your idea properly and backed it up with facts, stats, and a …
Constant Contact Review
Check Pricing Overview Constant Contact is a powerful and full-featured email marketing platform for small businesses, including larger organizations. The company began in 1995, and today it operates as part …
Time Management Tips for Entrepreneurs
Effective time management is necessary if you run a business. You can’t grow and scale a company without it. Operating a business is an intellectual exercise that involves many variables, …
How to Secure a Website for Maximum Security
You need website security measures to keep your site up to date, secured, and running smoothly. This article explains how to secure a website with the latest security software and …
4 Aspects of Marketing That Can Increase Returns
Marketing is an essential part of a business, and some aspects of it are crucial for success. Today we’ll look at four aspects of marketing that can increase your chances …
5 Small Business Digital Marketing Tactics to Try
More people are making use of the Internet today than ever before. There are 327 million Internet users in North America, which is more than half of the entire population. …
Influencer Marketing Statistics That May Surprise You
This article is from a guest author. The views expressed are there own and may not reflect the views of Tech Help Canada. Nowadays, it seems like everyone is dabbling …
NLP Developments That Changed SEO (And How to Leverage Them)
Key advancements in NLP (natural language processing) are helping machines understand human language better, which has changed SEO forever. This article explores those NLP developments and how we can leverage …
What is Website Security?
Not having website security is a common mistake site owners make. Most people don’t think of security right away. They launch a website and work hard to make sure it’s …
Google is Introducing a New User Experience Signal
Today Google announced the coming introduction of a new ranking signal that will combine all its current user experience (UX) metrics (no name provided, yet). Current UX criteria will combine …
6 Avenues for Marketing Your Business Online Amid COVID-19
Essential businesses remain open and more companies join them as regulations ease up. For example, all provinces in Canada have eased COVID-19 restrictions to allow curbside pickup for some retailers. …
Email Etiquette Tips for Making a Great Impression
Lots of professionals understand how to use email properly, but few always use proper email etiquette. That is due to the sheer volume of messages we receive and respond to …
What is Google SEO?
In this article, we’re going to address the following question. What is Google SEO? You may have come across the term, ‘Google SEO’, on some websites before but it isn’t …
The Basic Steps For SEO: How We Help You Rank Higher
We approach SEO differently with every project. Here are the basic steps for SEO we typically follow when starting a campaign, though not all of them are necessary for every …
Website Optimization Strategies Any Entrepreneur Can Use
Website optimization has changed since the advancement of AI (artificial intelligence). Deep learning algorithms (a type of AI) have become a primary way that search engines make decisions. Both Bing …
How to Build a Website with WordPress: Complete Guide
The thought of creating a website can be frightening when you aren’t that tech-savvy. But today making a website is easier than you may think. You don’t have to spend …
32 Productivity Tips Every Entrepreneur Should Know
In an age where distractions reign supreme, staying productive has become a lot harder to do. This is evident for entrepreneurs responsible for the day-to-day operations of their business. Use …
Rank Higher on Google with 7 Little-known SEO Truths
Right now, SEO is how you strengthen your web presence to reach customers. A strong web presence means you won’t have to always pay for ads. You can gain a …
Boost Your Email Marketing ROI with These Nuggets
For many organizations, boosting email marketing ROI is among their top focus. Email enables direct and near-immediate communication between prospects and businesses. This is why it’s still the most effective …
Pay Attention to These SEO Tips If You Want to Boost Traffic
There’s no secret to SEO success. If you want your website to rank, then you have to do the work or hire an expert. In this article, I’ll share some …
The 10 Best Genesis WordPress Child Themes for 2020
WordPress is the most popular content management system (CMS) out there. It’s got many frameworks and customization features that give bloggers or businesses the kind of flexibility they need. Genesis …
Two Things High Traffic Websites Have in Common
The following are the top 10 high traffic websites in Canada according to Alexa. Google.com Youtube.com Facebook.com Google.ca Reddit.com Amazon.ca Yahoo.com Wikipedia.org Live.com Amazon.com New websites often struggle to build …
What is Crawl Budget and How Do You Optimize It?
Crawl budget is the total number of web pages a search engine will crawl per day on any given website. Mismanaging a website’s crawl budget can prevent some pages from …
Super Bowl Viewership Drops but Ad Prices Increase
The super bowl is losing viewers but ad prices aren’t changing. As an inbound marketer, I like knowing what’s happening with all marketing channels, not just the online ones. The …
Customer Attraction is Easier Than You Think with the Right Foundation
No one likes looking for customers consistently but it’s a necessary part of doing business. Sometimes you have to find customers and at times, they’ll find you. The key is …
Here’s How to Influence Brand Searches to Improve SEO Results
Branding is the difference between being a commodity and a company people care about. Especially, when doing business in an already crowded marketplace. In that situation, being recognized as a …
Getting Your Business Online: What is SEO and How it Works
Search engine optimization (SEO) is the process of optimizing domains or websites for search engines. SEO experts build authority to domain names and strategically use keywords on web page content …
SEO Competitive Analysis: Quickly Identify Ranking Opportunities
On-page optimization is a very important area of SEO. Part of properly optimizing your web pages is grasping keyword search competition. Today I’ll show you how to perform SEO competitive …
